Following the success of the first Value Exchange event held in January this year, we ran a second free-to-attend event in Central London on Monday 7th September 2026, for Silver Marketing Association start-up members and spectators in partnership with our member, Brave Starts.
Start-up members had the opportunity to meet and build relationships with professionals in their 40s, 50s, and 60s—many of whom have had successful careers and are now exploring new directions. These intellectually curious and open-minded individuals are part of the thriving Brave Starts community.
Silver Marketing Association start-up members were invited to pitch their business to an audience of Brave Starts members, opening the door to potential advice, support, and collaboration. Each pitch was followed by a short q&a session giving further insights to the audience whilst allowing pitchers to form valuable connections and exchange ideas and insights with potential new business opportunities.
Date: Monday 7th September, 2pm – 5pm
Venue: Greenwoods, Lincolns Inn Fields
The Pitchers were:
Lateral – Laura Ashforth
We.Pivot – Clare Lyons-Collins
Turners Oak – Susan Gregory
When the F**k did I become old? Podcast – Jo Parker
Dead Organised – Louise Monaghan
Liberté swimwear – Rachel Peru
Testimonials
Thank you for organising such a great event this afternoon. It was a privilege to speak to the group and so many great connections and ideas were sparked through it.
May I also add what an amazing group of entrepreneurial women (both pitchers and organisers) to share the stage with.
Laura Ashforth
Chief Executive Officer, Lateral UK
Thank you so much for yesterday’s event- what a great bunch of people and many contacts made.
Clare Lyons-Collins
Chief Pivoter, We Pivot
Thank you so much for yesterday and the opportunity to pitch to your members. It was a fabulous experience and a pleasure to share the stage with an awesome group of women.
Jo Parker
Founder, When the F**k did I Become Old?
Thanks so much organising such an interesting event, I thoroughly enjoyed listening to everyone’s pitch and came away feeling even more inspired.
It felt so good to be able to share my business in front of everyone.
Rachel Peru
Founder, Liberte Swimwear
Such a great event and some really great conversations with people in the room. And such a pleasure to be on stage with you all and hear about your fabulous businesses and your journeys. It would be great to stay in touch – hopefully see you at the silver marketing drinks in October!
Susan Gregory
Founder, Turners Oak
