This webinar is about a new approach to segmenting the silver market with the “Ozzy” tool from Humbug, and showcasing three member case studies.
Watch the webinar recording: The Power of Segmentation
Categories: Webinars
Beyond Boomers: Marketing to the new 60+ Consumer
This webinar was hosted by our members, AMS, and explores the spending power, behaviours and media consumption habits of the 60+ market, including real-world perspectives from Stannah and Humfree Mobility Scooters, along with practical strategies Read more