One of the biggest problems of finding acceptable terminology for the 60+ age group is the impossibility of classifying such a hugely diverse group of people under one heading. We don’t do this for any other age group. Look at Read more…
Recent figures from the Financial Conduct Authority (FCA) have exposed the extent to which the Covid-19 crisis is impacting the finances of adults in the UK. The regulator’s Financial Lives Survey, which benchmarks nation’s financial resilience, showed that more than Read more…
The continuing misrepresentation of those aged over 50 is a phenomenon of the marketing and advertising industry. With only 5% of advertising positioned towards this huge market, despite them accounting for 23% of the UK population, it’s no wonder that Read more…