Are we being served? Customer Service for all ages We asked two of our favourite writers, Alan Fairfax and Glynis Sullivan, to write about their experiences of customer service as seasoned “silver” consumers. Here’s what they have to say. Judge Read more…
The continuing misrepresentation of those aged over 50 is a phenomenon of the marketing and advertising industry. With only 5% of advertising positioned towards this huge market, despite them accounting for 23% of the UK population, it’s no wonder that Read more…
Guest blog by Tim Bond, Head of insight and PR, DMA: how do we engage customers across the range of channels and devices available to marketers today? According to the DMA, one channel may still hold the key… We can all Read more…