One of our objectives at the Silver Marketing Association is to connect members and make introductions and we are always delighted when we hear of a successful outcome.

Here’s just one example when Jacynth Bassett, founder of The Bias Cut met Lance Hill, Managing Director of Eight Days a Week Print Solutions at the 2023 Silver Marketing Summit.

Jacynth writes:

“I was first introduced to Eight Days A Week Solutions at the Silver Marketing Association Summit in 2023, and was very impressed by Lance Hill’s presentation regarding the success of print mailers as a marketing option. So we decided to work with Eight Days for our Christmas mailers to VIP customers and were not disappointed. Lance and the team were great to work with; professional, friendly and easy to communicate with, and we were delighted with the high standard of the end product. We even received messages from customers saying how impressed they were with the quality! Would definitely recommend and use again – and it’s great to work with a businesses that aligns with our age-positive values, so thank you Silver Marketing Association for the introduction”




Lance comments:

“I was really pleased the presentation I did at the Silver Marketing Association Summit struck a chord with several business leaders in the room. I was then delighted to hear from Jacynth from The Bias Cut, who wanted to reproduce their online magazine into print to send to their top customers. We offered advice and support to create the right technical specification to ensure the magazine was of an equally high quality to match their branding and reputation. 

It’s been a pleasure to work collaboratively with another fellow Silver Marketing Association Member. The feedback on the end result was very positive, which was a great success for this first journey into print for them. And a great feeling for us knowing we helped make it happen too.”



Categories: Connections