Test page for new membership directory – Silver Marketing Association

The Silver Marketing Association brings together a diverse community of companies, individuals, entrepreneurs and international organisations who share an interest in understanding, reaching and engaging the over-50s market.

Our members span a wide range of sectors, from travel, retail and financial services to marketing, media, technology and beyond. From established businesses and experienced professionals to innovative start-ups and international specialists, our community offers a wealth of expertise, insight and opportunities to connect.

Explore our member directory to discover who’s who, find specialist expertise and make valuable new connections. Search by name or filter by membership type or sector to find the organisations and people you’re looking for.

Browse all 214 organisations in our membership.

214 members found.

360 Media Network
Agency
360 Media Network connects brands with affluent, engaged mature consumers through Talking Pictures TV, its connected TV platform Encore, and a nationwide network of in-pharmacy TV screens. This influential audience enjoys greater spending power, more leisure time, and strong digital and social media engagement, while also influencing the purchasing decisions of younger generations.
As the exclusive sales partner for Talking Pictures TV and Encore, 360 Media Network delivers integrated campaigns across TV, CTV, OOH TV, digital, social, events, and content, creating effective, measurable marketing solutions built on long-term partnerships, audience insight, and proven expertise.
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55/Redefined
Recruitment
55/Redefined group encompasses businesses focussed on the 50+ demographic.
Work/Redefined enables businesses to Attract, Grow & Engage over-50s. Providing a range of digital solutions, data and strategy, including Age Inclusive Accreditation for organisations to become the employer & provider of choice for the over-50s.
Me/Redefined is the world’s first fully programmatic, career & life coaching platform, supporting the needs of midlife workforces. https://me-redefined.co
Life/Redefined is a free lifestyle membership platform for today’s young-minded, fun loving generation who just happen to be over 50. https://life-redefined.co/
Jobs/Redefined is a job board, specifically for candidates who are 50+. Career support and advice are also available. https://jobs-redefined.co
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A3A
Media
A3A is a high end Brand and Marketing Communications Consultancy, exclusively focussing on the full customer journey and the total brand and user experience for the 55+ or Third Age Market.
It was set up to grasp the huge financial opportunity for brands to recognise and respond to the needs of this cohort by three extremely experienced senior executives with a genuine commitment to right the wrongs that they witnessed everyday in products, in stores, in ads and online.

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ABTOI
Tour Operators
ABTOI is a travel industry association of UK tour operators to Italy with over 65 travel companies in the UK to help you plan the best Italian holiday or celebration in Italy. Italy is a glorious holiday destination with its many wonderful regions and diverse terrains. It can provide endless fantastic experiences for everyone, whether city breaks, villa rentals, rail holidays, tailor made itineraries, mountain adventure, small group escorted tours, cycling, walking, gastronomic holidays and much more.
Working with an ABTOI member means expert advice and specialist help to ensure you have the very best dream holiday that also suits your budget.
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Access DM
Agency
Access DM is an independently owned media planning and sales agency working with leading UK based charities and commercial organisations.
We help brands drive customer acquisition by reaching engaged, high-value 50+ audiences through proven media channels. Our customer service and results-focused approach is designed to improve response, deliver better quality customers and deliver an engaging and rewarding relationship between agency and client.
Access is also a leading insert manager, we help clients unlock incremental revenue by placing inserts and samples into our retail and publishers catalogues and parcels. We turn existing inventory into valuable commercial opportunities.
Get in touch to see how Access DM can help you attract the right customers, unlock new revenue streams, and maximise the value of your media.

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Accord
Media
Accord is an award-winning, proudly independent marketing agency, specialising in the over 50s sector. A company of creative thinkers, digital strategists, planning experts and problem-solvers, it’s clear to us that this diverse, experienced and sophisticated group has many different values, interests and lifestyles – which directly influence their buying and media habits. Working with start-ups, challenger brands and market leaders, we provide an integrated approach to planning, buying, analysis, and optimisation using cutting-edge tools which enable us to identify and propose appropriate channels, tailored to any budget. The strength and depth of our expertise is second to none.
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Adido
Agency
Adido is a UK digital marketing agency with travel at its heart. For more than 20 years, we’ve helped travel brands sell more holidays and grow visibility through SEO, paid media, websites, analytics and digital strategy.
We understand the realities of travel marketing, such as long booking journeys, seasonality, rising media costs and changing search behaviour. Our focus is on activity that drives enquiries, bookings and revenue, rather than vanity metrics.
We’re also known for our travel research, events and straight-talking industry commentary, with practical advice grounded in genuine travel marketing experience.
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Adriane Berg
Adriane is a veteran marketing and brand consultant who crafts and communicates your message with impact. She offers consulting, including staff training, branding, imaging, messaging, and brand representation.
She is the Founder of The Ageless Traveler Platform, podcasts, blogs, and YouTube Channel and an influencer in senior and boomer lifestyle and tourism. Adriane is an Emmy Winner for hosting IRS TaxBeat, a mature media awardee for hosting Generation Bold: The Fountain of Truth About Ageing, and the host of the United Nations podcast On The Ground. Adriane is a New York Times AgeBoom Fellow author of fourteen bestselling books.
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Adriane Berg – USA
Adriane is a veteran marketing and brand consultant who crafts and communicates your message with impact. She offers consulting, including staff training, branding, imaging, messaging, and brand representation.
She is the Founder of The Ageless Traveler Platform, podcasts, blogs, and YouTube Channel and an influencer in senior and boomer lifestyle and tourism. Adriane is an Emmy Winner for hosting IRS TaxBeat, a mature media awardee for hosting Generation Bold: The Fountain of Truth About Ageing, and the host of the United Nations podcast On The Ground. Adriane is a New York Times AgeBoom Fellow author of fourteen bestselling books.
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Advantages of Age – Start-up School for Seniors
Age Services
Advantages of Age offers action-oriented business courses, including their flagship programme, Startup School for Seniors, aimed at helping those over 50 who are unemployed, economically inactive or seeking to change their career to start their own businesses. The eight-week eLearning course builds confidence and resilience and addresses self-limiting beliefs that may prevent participants from taking the necessary steps to transition into self-employment. This programme fills a gap in the market, as older individuals may not have experience finding additional support and are less likely to attend college environments with entrepreneurial provisions. The Startup School for Seniors is gender-neutral and specifically tailored to meet the complex needs of the over 50s.
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Age Space
Age Services
AgeSpace.org is the one-stop online resource for anyone caring for elderly parents and relatives. A web business for the millions of people across the UK ensuring their loved ones are safe, well and cared for.
Age Space is the trusted guide through the care system, providing information and resources from Dementia services to choosing the right care, funding options and legal matters. Product reviews, a network of local information hubs, Age Space’s focus is very much about quality of life, living well, keeping busy and healthy in old age.
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Age UK Trading
Age Products
Age UK Trading provides products and services to help people make the most of later life. Owned by Age UK, they draw on almost 40 years of experience to help people find the right products to meet their individual needs. Working with select trusted partners, they offer value, quality and great customer service. Profits from Age UK Trading contribute towards the charitable work of Age UK. They currently offer Car Insurance, Home Insurance, Funeral Plans, Legal Services, Personal Alarms, Incontinence products, Stairlifts, Homelifts and Bathing Solutions.
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Ageism is Never in Style
Thinktank
Ageism Is Never In Style® is a global consultancy and community platform focused on age inclusion, longevity and intergenerational strategy. Founded in 2016 by Jacynth Bassett – recognised as one of “22 Londoners Changing the World” – the organisation works with brands and businesses to challenge age bias and unlock the commercial and cultural value of an age-inclusive society.
Its work spans three core areas. Strategy & Innovation helps organisations turn longevity and age inclusion into competitive advantage through insight-led strategy and thought leadership. Campaigns, Media & Communications delivers impactful storytelling and cultural change initiatives across industries. Community & Influence connects brands with a highly engaged global network of more than 310,000 people, amplifying voices, representation and real-world impact across generations.
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AGTO
Group Travel
The Association of Group Travel Organisers is the UK’s largest independent, professional membership organisation supporting and representing the interests of individuals who organise travel for groups. Associate membership is available to destinations, visitor attractions and travel trade suppliers that provide services for group travel. The AGTO website and quarterly AGTO Magazine keep members up to date with latest developments in group travel. Six regional Branches provide networking opportunities. AGTO currently has around 400 GTO members and 250 Associate members.
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Alfa Holidays
Group Travel
Alfa Holidays is part of the UK’s only Employee Owned Travel Group, and pride themselves on offering quality, value for money coach holidays to the finest resorts the UK and Ireland have to offer. With an extensive portfolio of 25 Alfa Hotels, all 3 AA star rated and their own large fleet of luxury Mercedes coaches, Alfa Holidays really can provide the perfect holiday experience, whether that’s a coach holiday or a Self Drive Hotel Break. Alfa Holidays understand the requirements of their market, and take the hassle out of holidays with a wide range of handy, local pick up points, so customers can sit back, relax and enjoy the stunning vistas.
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Ali Powell
Ali is an award-winning commercial consultant in the later living and hospitality sectors. She is highly skilled at increasing sales velocity and IRR through diagnosing issues, identifying sales and marketing opportunities and implementing fixes. She has nearly 30 years’ experience working on the operator, developer and investor side in leading brands including Hilton, IHG, PegasusLife and Premier Inn. She now runs her own consultancy, Commercial Acceleration where she works on projects to maximise growth levers, sales rates and profit and recently won Best Senior Living Consultancy – UK 2023.
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Ambassador Cruise Line
Cruise
Say hello to ease at sea. Our purpose is simple: we want to inspire every guest to experience authentic cruising, effortlessly and sustainably. As Britain’s newest cruise line, we’ve blended tradition and innovation for a truly timeless cruise experience that still makes you feel right at home.
We are passionate about protecting our oceans and destinations, which is why our ships comply with the highest industry emission standards and is why there is no single-use plastic on board. Our ship Ambience is IMO Tier III compliant, making it possible for her to sail to the most environmentally protected areas around the world. Join us on our journey to a more sustainable industry.Along the way, you will receive the warmest of welcomes from our Ambassador community as you sail upon the friendliest ships afloat. We’ve curated an atmosphere that encourages guests to form long-lasting friendships with both fellow guests and the crew themselves, making uncovering global treasures all the more enjoyable. There really is something for everyone on board an Ambassador cruise.
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AMS
Agency
From our office in London & Leeds, we seamlessly plan and buy media across all channels: digital, TV, cinema, OOH, radio, print, social and search. Since 1975, we’ve championed independent thinking, pioneered innovation, delivered game-changing work and we’re still doing exactly that today. It’s why clients love working with us time and time again.
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Andrew Fitzsimons
Andrew is a print and direct mail specialist with over 35 years experience in the industry. He currently works for Go Inspire, one of the UK’s largest print and direct mail manufacturers, producing more than one billion paper communication pieces each year.
Andrew supports businesses in designing and delivering effective printed marketing materials, including leaflets, inserts, door drops and brochures, as well as direct mail campaigns such as personalised one-piece mailers, naked mailers, envelope mailings and paper wraps. His focus is on helping organisations create impactful communications that reach the right audience and drive measurable results.
He has extensive experience working across a range of sectors, including retail, mail order, travel and charity, giving him a strong understanding of how print and direct mail can support different marketing objectives.
In addition to production and campaign planning, Andrew can also assist with sourcing data lists and identifying postcode sectors for targeted mailing and door drop campaigns. By combining accurate audience targeting with high-quality print and mailing solutions, he helps clients maximise response rates and achieve the best possible return on investment.
If you are planning a print or direct mail campaign and need expert guidance from concept through to delivery, Andrew can provide the experience and support to ensure your campaign is effective and successful.
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Annie Coleman
Annie is an Ambassador for Stanford University’s Center on Longevity. Longer lives are among the most remarkable achievements and the greatest challenges of the 21st century. Stanford Center on Longevity’s mission is to accelerate and implement scientific discoveries, technological advances, behavioural practices, and social norms so that century long lives are healthy and rewarding.
Annie is also the founder of RealiseLongevity, and she coaches senior executives to transform their executive success into a meaningful next chapter.
With over 40 years’ experience working in complex, matrix driven financial services organisations, Annie has held global leadership roles with top tier banks including UniCredit, UBS and Goldman Sachs. Expert in both organisational culture and branding, she has spent decades guiding senior leadership through transformational change, helping to develop engaged and motivated employees, coupled with strong brands and loyal customers. She currently sits on the board of Strategic Equity Capital plc, an investment trust and Lyme Arts Community Trust.
She is a sought-after speaker and published writer on longevity, the future of work and organsational culture.

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Annie Stirk
Annie reluctantly retired at 67 from a diverse and successful career, initially in teaching, followed by 35 years as a TV presenter and food stylist across a raft of food programmes. Craving her next adventure, she took a selfie in response to a Facebook advert for new models, and became a billboard poster girl at the age of 70! Using her modelling and influencing career as a platform , Annie is passionate about providing much-needed representation for mature women by celebrating her silver hair and her age, something often shied away from by brands, advertisers, and consumers. Annie is also a co-founder of Find Your Midlife Magic an inspirational and empowering event aimed at putting the “middle years” in the spotlight. She is keen to empower women to feel confident to change direction at any point in their lives. Her mantra is Just Do It !
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Artichoke
Clothing
Artichoke is an award-winning independent boutique with a simple philosophy: women don’t need more clothes; they need the right clothes. For almost twenty years we’ve been helping our customers build wardrobes full of garments they love, pieces that work as hard as they do. We do this by choosing versatile, contemporary collections that earn their place season after season.
We believe that shopping should feel effortless, never overwhelming, which is why honest advice and personal service are just as important to us as the clothes we sell.
Whether our customers buy from us online or visit us in Norfolk, they know they’ll discover beautiful clothes, thoughtfully chosen by a team who genuinely understand the women they’re buying for.
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Audika
Age Products
Hidden Hearing and Amplifon have come together as Audika, combining decades of experience in hearing care under one name. At Audika, we want to help more people hear better. As global experts in personalised hearing care, we know there’s no such thing as one-size-fits-all. That’s why we tailor our approach and solutions to help people hear – and live – life to the full.
Audika is part of Demant, a world-leading hearing healthcare group that creates state-of-the-art hearing aid technology and provides life-changing hearing care to people with hearing loss.
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Autumna
Age Services
Autumna is the largest and most detailed online directory of care providers in the UK with over 26,000 care homes, home care and retirement living developments listed in an easy-to-navigate, easy-to-compare format.
Set up in 2019 by Debbie Harris, along with a free advice line to help people struggling to find appropriate later life care, Autumna has gone from strength to strength. Its practical advice is independent and impartial and Autumna does not take referral fees from the care providers it recommends.
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Avivah Wittenberg-Cox
Avivah is a prolific, writer, speaker, thinker and podcast host. She is a global expert on 21st century leadership, with a particular focus on gender and generational balance, longevity and the future of work and careers. Avivah is a Harvard 2022 Advanced Leadership Fellow and focuses on longevity, gender differences in ageing and how to manage individuals and teams through the 3rd and 4th Quarters of 100-year lives. Themes summarised in her latest graphic book Thriving to 100 and covered in her podcast, 4 Quarter Lives.
Avivah is tracking lessons on longevity from her 60s in a weekly newsletter called elderberries.
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Ballard Direct – USA
Agency
Ballard Direct is a US direct marketing agency that has for over 25 years helped British apparel, homewares, travel, gift, magazine and other subscription direct-to-consumer brands market into the US through direct mail and other online and offline channels. Our team consists of seasoned direct marketers with senior-level experience across such US brands as J. Crew, Ballard Designs (homewares), Neiman Marcus and BBC America, as well as traditional data-analytics-driven direct marketers Time-Life, Reader’s Digest and Columbia House. Because we are based in the US, we have the essential on-going first-hand knowledge of the American market that gives our British clients a critical edge as they market into the US.
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Bartelings
Travel
Bartelings creates and operates exceptional journeys by private air for organisations that want to offer their audiences something truly memorable. We work with trusted travel brands, alumni networks, cultural institutions, and membership groups to bring unique travel concepts to life — journeys that reflect their values and connect with their communities.
Each itinerary is designed to vision and delivered with precision, comfort, and ease. We take care of the complex planning and coordination so our partners can focus on the experience and the relationships that matter most.
Whether it’s a one-off journey or part of a wider programme, Bartelings helps you offer something distinctive, engaging, and brand-aligned. Unlock extraordinary travel experiences through private air.
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Be Addressable
Agency
Be Addressable are a specialist media agency focussed on delivering business outcomes for advertisers by planning and buying campaigns that target specific audience groups. Their proprietary mapping tool, Pinsight, ingests customer data and fuses this with CACI Acorn data and YouGov to build hotspots of (and insight on) high opportunity audiences across the UK allowing them to build campaigns targeting very specific audiences in key geographies. They are experts in buying all channels including addressable TV, OOH, digital, audio and print channels such as doordrops, building campaigns from the bottom up, integrating brand and activation. They have developed measurement solutions that show the impact on business metrics such as brand awareness, sales, new customer acquisition and footfall.
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Beauty Investigates
Lifestyle
Beauty Investigates is an exciting show and podcast dedicated to empowering women over 50 to reinvent, rejuvenate, and rediscover themselves — inside and out.
Presented by Debbie McGee, Debbie Arnold, and Dee Anderson, this dynamic trio explores the world of wellness, women’s health, aesthetics, longevity, and fashion.
Each episode features in-depth interviews with leading experts — from medical professionals and wellness pioneers to thought leaders in beauty, lifestyle, and longevity — offering honest insight, practical advice, and inspiring stories.
But Beauty Investigates goes beyond the surface. The show also shines a light on the safety and regulation within the female health and beauty industries, working with accredited bodies and specialists to clarify the truth behind treatments, trends, and claims.
Engaging, informative, and always uplifting, Beauty Investigates is where curiosity meets confidence — a trusted destination for women who want to look good, feel good, and stay safe while embracing every stage of life.
Available on: YouTube, Apple Podcasts, Spotify, Acast, and Heard.
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Bernard Interiors
Age Products
Bernard Interiors is an award-winning interior architectural design studio specialising in commercial and residential projects throughout the UK and abroad. We provide turnkey solutions, consultancy, and procurement services for a variety of sectors, including hospitality.
Having partnered with the UK’s main IRC Operators for >16 years, our specialist knowledge in later living, healthcare and dementia care has positioned our firm as market leaders, designing with purpose, delivering value for all stakeholders.
Affiliated to the British Institute of Interior Design, our process also aligns with the Royal Institute of British Architects. Once a project vision has been agreed, we focus on delivery; on time and on budget, exceeding client expectations and ensuring a commercial return.
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Bluesoup
Agency
Bluesoup are an independent advertising agency specialising in connecting with the silver market, and delivering exceptional results through tailored marketing strategies. From planning and buying offline media to designing logos, brochures and full-scale advertising campaigns, we offer end-to-end creative and media solutions. We excel in Paid Search, Digital Display, paid social media, and SEO strategies, helping our clients reach their audiences effectively. Our notable clients include Stannah Stairlifts, G Adventures, The Eden Project, TGA Mobility and Lochs & Glens Holidays. With experience honed at top agencies on some of the world’s biggest brands, we combine expertise with a genuine passion for driving results, making us trusted partners for brands looking to “sell more stuff.
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Boom Radio
Media
Boom Radio is a UK radio station aimed at ‘baby boomers’ – aged 55+. Available on DAB and on smart speakers like Alexa, Boom launched in 2021, with presenters like David Hamilton, Graham Dene, Nicky Horne, Kid Jensen, Judi Spiers and Rob Jones playing a huge variety of 60s and 70s music, spiced with some tracks a little older and some newer. Aimed to fill the gap left by other radio stations moving younger in appeal, Boom has attracted much PR and impressive and fast-growing audiences with huge loyalty.
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Bowls England
Lifestyle
Bowls England is the National Governing Body for lawn bowls in England. Its mission is to develop and promote the sport so that it enriches people’s lives, connects communities and is in good health for future generations. Bowls England has wide-ranging responsibilities from growing participation within its 2000 affiliated clubs through to managing the England team which competes in the Commonwealth Games. Whilst bowls is accessible to all ages and abilities, the sport has a high portion of players who are over 60 and is looking to work with partners with shared values and a desire to ‘add life to years and years to life’.
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Brave Starts
Career Coaching
Brave Starts CIC is a non-profit community of experienced professionals who are keen to explore, plan and prepare for a longer and more sustainable working life. With over 900 members made up of a range of professions they are learning about how work is changing, what skills they need all whilst building amazing connections and developing practical skills. They are also working hard on advocacy by steering and nudging organisations to do more to support the needs of an ageing workforce whilst at the same time building the evidence base to influence government policy at a wider level.

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Bureau Vijftig – Holland
Marketing
Are We Really Changing the Senior Narrative?
The Netherlands has over 7.3 million people aged 50 and up, yet the media still constantly—and wrongly—paints them as vulnerable and dependent. The truth? Today’s generation of seniors is generally active, entrepreneurial, and happier than ever before!
This is where we step in. Our team of Target Group Experts is on a mission to completely change how the Netherlands and Belgium view older adults. We’ve been doing this for 15 years by working with the audience, using tools like our National 50Plus Panel to get the real story.
Our strength is in our deep-dive expertise. We mix hard data, market experience, and the BSR model to gain profound insights. We then translate this into cutting-edge products, future-proof (residential and care) concepts, powerful campaigns, and content that truly resonates. We work for clients like TUI, Google, ABN AMRO, Oxfam Novib, Rabobank, VisitDenmark and Alzheimer Nederland.
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Careline 365
Age Products
Careline365 is the UK’s leading and largest provider of personal alarm services. For over 40 years, we’ve been helping people maintain their independence and live safely in their own homes.
We connect thousands of members to our experienced UK-based Care Team – available every second of every day – providing peace of mind to them and their families. Our genuine human care has one focus: saving lives and giving reassurance when it matters most.
TSA-accredited and trusted nationwide, we’ve invested millions in innovative technology that supports our service. We’re committed to empowering older adults with dignity and confidence, ensuring they feel safe and never vulnerable.
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Carol Dray
Carol is a seasoned executive and consultant with over three decades of experience leading digital and commercial transformation for global brands. In January 2025, she launched her consultancy, specialising in business, commercial, and digital transformation, with a focus on audience-centric strategy.
Before starting her consultancy, Carol served as the Chief Commercial Officer and a member of the Executive Leadership team at the Royal Ballet School. There, she was instrumental in developing the overall business strategy and leading the transformation of the Digital, Commercial, Fundraising, Communications and Marketing functions.
Throughout her career, Carol has held senior positions across sales, marketing, and commercial leadership within the travel and tourism, sports, arts, and culture sectors. She has worked with major global brands, including Avis, British Airways, Flight Centre, Lastminute.com, Thomas Cook, Visit Britain/Visit England and The Travel Corporation. Her extensive stakeholder experience spans major brands and government departments, including the Department for Culture, Media & Sport and the Department for Education.
As a consultant, Carol is working with several organisations across Technology/AI, Aviation, Attraction and Cultural experiences on an advisory, mentoring and project basis.
She continues to build her Non-Executive Director portfolio and is working with Gail Kenny Executive Travel Recruitment and the London Transport Museum.
A recognised leader in her field, Carol is a Fellow and past Chair of the Institute of Travel & Tourism (ITT), a past Board Member of UK Inbound Tourism organization (UKI), and a member of the Association of Women Travel Executives (AWTE).
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Cellet
Marketing
Cellet Marketing & Public Relations Ltd has spent over three decades building a reputation for creativity, dedication, and measurable results. Recognised for our commitment to client success, we deliver strategic sales, marketing, and PR solutions for destinations and travel brands across the UK and overseas. Our approach blends modern digital thinking with trusted industry insight, enabling us to support organisations of every size. Working with across national press and travel industry partners to showcase our destinations. At Cellet, we become an extension of our clients’ teams, championing their products, protecting their reputation, and helping them grow with confidence. We care deeply about our clients, their goals, and their long-term success.

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Centre for Ageing Better
Age Services
The Centre for Ageing Better is a charitable foundation, funded by The National Lottery Community Fund. Our vision is a society where everyone enjoys later life.
The UK’s population is undergoing a massive age shift. In less than 20 years, one in four people will be over 65.The fact that many of us are living longer is a great achievement. But unless radical action is taken by government, business and others in society, millions of us risk missing out on enjoying those extra years.
At the Centre for Ageing Better we want everyone to enjoy later life. We create change in policy and practice informed by evidence and work with partners across England to improve employment, housing, health and communities.
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Cheer TV
Age Services
Cheer TV is a simple device that turns any television into an interactive platform opening up a wide range of new horizons for the silver market. The content creators are the retirees themselves who can deliver a one-hour hobby lecture, a weekly show, or an information bulletin. They can start an interactive book club, a breakfast club, or meet online for afternoon tea with the chance to make new friends and hobbies as well as to interact with existing friends and family. Cheer TV will initially be launched with a group of Royal Navy veterans before rolling it out nationally.
The founder is Moti Bar Barmherzig who has 35 years of working in wellbeing services for the elderly, especially anything that enables people to continue living in their own home.
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Chris Simmonds
Chris has spent his entire career of nearly 40 years focused on serving an older demographic in both the commercial and charity sectors.
From 1983 working at Saga Holidays and has headed up Marketing, Sales & Operations before progressing to Managing Director.
In 2010, Chris transferred to the charity sector and led a charity called Revitalise as their CEO offering accessible holiday centres providing 24-hour nursing care serving disabled people and their carers.
He returned to Saga Holidays in March 2020 shortly before the pandemic began and led the business through a difficult period, whilst driving a strategic review and developed a 5-year plan to ensure the business emerged from the crisis in a strong position. Chris then became the CEO of The JG Travel Group, and more recently the CEO of HF Holidays.
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Club Avandra
Age Products
Club Avandra is an exclusive all-female private members club for women who want to travel without compromising on luxury, personal space or time for themselves. Created by a collective of experienced women in travel, membership is an entry ticket to bespoke experiences created by Club Avandra and carefully selected partners, with benefits including elevated hotel experiences, free wellness treatments and a subscription to Travelista, our monthly newsletter delivering exclusive fashion, beauty and lifestyle content. Each carefully curated itinerary is hosted by a woman whose connection to her destination runs deep and provides exclusive access that can’t be found anywhere else. While Club Avandra members may be at a very different life stage, they are all SWANS – Sorted, Worldly and no Sh**s Given!
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Columns
Marketing
Columns is an award-winning, independent, integrated branding agency. Founded 30 years ago, we collaborate with visionary leaders across multiple industries to build robust brands that stand the test of time.
Our broad expertise covers brand strategy and design, campaign planning and execution, digital design and build and internal comms. These integrate seamlessly, working together to save our clients time and energy.
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Costa Festival Holidays
Lifestyle
All the fun of a field festival, non of the mud!
Costa Festival Holidays are music festivals for people who love quality live music but have perhaps outgrown the field. Instead of tents, portaloos and long queues, think a four- or five-star hotel, a comfortable bed and, at our overseas festivals, sunshine and a beach on the doorstep. Our UK festivals share the same Costa magic, with all Costa Festival holidays enjoying exclusive use of a hotel and its grounds. Alongside daily concerts from top-class artists you’ll find late-night sessions, open mic, ukulele and watercolour workshops, choir, Pilates and excursions, so there really is something for everyone. Warm, welcoming and, as our guests will tell you, rather addictive.
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Cotton Traders
Age Products
Born from a shared love of rugby to a thriving retailer with a wide range of collections, Cotton Traders has always been full of surprises. Making comfortable cool: the kind of comfort that makes everyday life easier. Like elasticated waists on trousers, stretchy jersey dresses, tops with a wrinkle-free finish and easy-care shirts that get softer each wash…everything that makes it easier to look and feel brilliant.
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Crystal Care Collection
Age Services
Crystal Care Collection offers exceptional, all-inclusive care, dedicated to enhancing residents’ well-being and promoting independence. Life in a Crystal Care Collection home is personalised, from the care received, to the meals enjoyed, to the daily activities and trips, so that residents can rest assured they can spend their time however they choose.
Importantly, Crystal Care Collection believe that community is something residents should never leave behind. Each home builds their own Community Tree, connecting with local people, schools, voluntary groups, and organisations so that residents continue to feel part of the places they know and love. Renowned television personality, author, and lifestyle advocate Anthea Turner is the provider’s official ambassador, helping to shine a spotlight on the exceptional standards of care, community, and wellbeing provided in Crystal Care Collection homes.
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Damart
Clothing
Damart brings over 70 years of expertise and what started with clothing innovations with comfort has evolved into us being an international brand with a fantastic team of omni-channel experts.
Our trend-led collections bring together the latest styles, colours, silhouettes, and innovative fabrics – seamlessly blending fashion-forward design with everyday comfort. Every detail is carefully considered, so our customers feel confident, effortlessly stylish, and entirely themselves.
From our UK base in Yorkshire to our concessions across the UK and stores across France and Belgium, our presence is international, but our approach is personal.
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DBS Data
Agency
DBS Data helps brands and their respective agencies win new customers through highly targeted and measurable direct mail campaigns. We provide a full-service solution, from audience insight and campaign planning through to print, postage and post-campaign analysis. Our proprietary consumer and business datasets give clients a competitive edge, ensuring campaigns reach the right people with the right message at the right time. By combining high-quality data, expert campaign management, and strong supplier partnerships, DBS delivers cost-effective campaigns that reduce risk and optimise performance. We are trusted by leading organisations across multiple sectors to deliver results through direct mail.
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Dead Organised
Age Services
Dead Organised is a hospitality inspired platform supporting people in midlife who are juggling work, family, and ageing parents. We provide clear roadmaps, practical tools, and human support to help individuals and employers navigate eldercare, life admin, and future planning with confidence.
Through workshops, programmes, and 1:1 support, we break complex, emotional situations into manageable steps, from organising paperwork and having difficult conversations to planning for healthy ageing and legacy.
Our mission is to open up conversations around ageing & to turn overwhelm into clarity, and help people feel calm, prepared, and properly supported in the second half of life.
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Deirdre Wafer
Deirdre is a strong supporter of multi-generational teams and currently co-leads the ‘Wisdom’ Employee Resource Group globally in LinkedIn, which focuses on inclusive teams for those aged 40+ and their allies in the workplace.
Deirdre also leads a Customer Insights team for LinkedIn Marketing Solutions across EMEA and LATAM, empowering large, global brands and media agency clients with strategic insights from LinkedIn’s unique first party data. With a passion for insight led thinking, Deirdre has held a range of senior roles in leading brands such as Virgin Media and Liberty Insurance, helping to inform and inspire award winning marketing led solutions.
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Dementia Adventure
Age Services
There are 900,000 people living with dementia in the UK. With this number projected to rise to an astonishing 1.6 million people 2040 and with no cure, we need to find better ways to live well. Dementia Adventure is a multi award winning national charity that thinks differently about dementia. They look at what people can do, not what they can’t and believe that with the right support, everyone with dementia can get outdoors, experience the wellbeing benefits of nature and enjoy more active and fulfilled lives. They offer supported dementia holidays and dementia training for family and friends, professionals and organisations.
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Diane Kenwood
Diane began her career working in television and radio, switching from production to presenting and fronting programmes on BBC 1 and 2, Sky News and Channel 4. She switched to magazines, starting on Having a Baby and Good Housekeeping, then became editor of the Marks and Spencer magazine before spending a decade as editor of Women’s Weekly. After leaving there she set up her own website and blog – These Are The Heydays – providing lifestyle content for the 50+ audience. She spent some time as Editorial Director of Noon, a website and community for mid-life women, has a weekly talk slot on Boom Radio, and is Chair of the Women of the Year Lunch. She was also on the Board of Trustees of the International Longevity Centre for seven years.

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Digital Future
Consultancy
Digital Future is a specialist consultancy helping brands increase growth through digital strategy, ecommerce, and customer acquisition. Founded by Martin Lock, with over 30 years’ experience in digital strategy, marketing and ecommerce, including senior roles at British Airways and building ba.com globally, the consultancy combines deep commercial expertise with hands-on execution. Martin also founded, managed and successfully exited Silversurfers, the UK’s largest online community and social network for the over-50s (1.5m+ members), giving unique insight into this powerful demographic. Digital Future helps organisations build stronger digital platforms, increase direct sales, plus build and create engaged communities that drive long-term value.

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Dr. Carol Sargent
Dr Carol Sargent is an expert in dementia-friendly travel and is the founder of Sargent Group Consulting, which supports the travel, tourism, and hospitality industry to provide high quality, fun and active holidays for the increasingly large community of people living with dementia and their unpaid family carers. She previously founded and was CEO of Mind for You, a dementia-friendly holiday provider which, over eight years, took more than 1600 people on fully supported, luxury holidays in the UK. As a former research scientist working on chronic illnesses for giants such as AstraZeneca and Merck, she has led projects into large scale clinical studies and consulted to pharmaceutical companies, providing both expert advice and proposing business solutions. She has applied her scientific skills to robustly prove the benefits of holidaying for people living with dementia and demonstrate the quantifiable difference in wellbeing for carers. Carol has contributed to Visit Britain’s Dementia-Friendly Tourism: A Practical Guide for Businesses; is Vice-Chair of the Leicester, Leicestershire, and Rutland Dementia-Friendly Community; has previously led fundraising to help grow dementia-friendly holiday charitable co-operative, resulting in a total raise of £465K and is currently providing input into the Visit England Accessible Tourism Tool-Kit. Her driving force is to challenge the myths surrounding dementia and other chronic conditions and, ultimately, to rewrite the social narrative, so that a diagnosis is not seen as the end of life, but as a new phase that, with the right advice and support, can still be lived in a full, joyful, and satisfying way.
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Dr. Xuan (Lorna) Wang
Lorna is a Senior Lecturer and the Co-Director of the Centre for Research on Ageing and Generations at the University of Surrey. She is a Senior Fellow of the Higher Education Academy and a Fellow of the Hospitality Professionals Association.
She leads the UKRI funded ‘Hospitality Connect’ project, lectures and supervises doctoral students in hospitality and tourism related subjects.
Prior to her academic career, she held senior management positions in the hospitality industry. The awards she has received in recognition of her leadership and commitment to the industry including ‘the Best Service Award’ from Beijing Tourism Administration Bureau and ‘Lord Forte Award’ from Institute of Hospitality in the UK.
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Dylan Kelly
Dylan is a marketing and communications consultant with experience helping organisations connect with audiences across housing, retirement living, leisure, sport and community projects. His work combines brand strategy, customer insight and practical delivery, from mapping customer journeys and developing clear propositions to creating campaigns, content, digital marketing and lead-generation activity. He has supported established businesses, start-ups and civic initiatives, helping turn ideas into engaging, audience-led communications.
As a member of the Association, he is particularly interested in comms that better reflects the aspirations, needs and purchasing decisions of older consumers, creating journeys that are relevant, respectful and commercially effective. He is keen to collaborate with fellow members, learn from shared insight and experience, and build meaningful connections across the sector.

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Eight Group
Marketing
Eight Group is a trusted partner for businesses looking to connect with the Silver Audience. As specialists in print, digital marketing, creative design, data services, and print consultancy, we help bring ideas to life—from concept through to execution—with a focus on adding value, improving impact, and ramping up results. We’re proud members of the Silver Marketing Association, and our team includes SMA Ambassador Karena, who actively supports the SMA’s mission. We’re BCorp Certified, and work closely with many brands targeting older demographics, providing strategic insight and end-to-end delivery across sustainable marketing channels. Whether it’s refining your data, crafting engaging creative, or delivering integrated campaigns across print and digital, we’re here to make a difference…..together!
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Eleanor Mills
Eleanor Mills is the Founder and Editor in Chief of Noon.org.uk a new platform for women in midlife. New research conducted by Noon shows that women 45-60 are a massively underserved cohort by brands with 60% saying they would be more likely to buy from companies who address them directly.
Previously Eleanor was Editor of The Sunday Times Magazine, Editorial Director of The Sunday Times, a columnist and interviewer for the paper for 23 years and Chair of Women in Journalism 2014-2021. She is passionate about changing the narrative about the later stages of women’s lives. Noon provides inspiring stories of transformation, access to experts (through courses, events and retreats) and helps its community of ABC1 women move into their joyful and purposeful next chapter. In the hundred year life, fifty is only halfway through. That’s why we called it Noon. Our motto is: So Much More to Come.
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Ellen Walker
In the 80’s Ellen took a gap year to work overseas as a holiday rep with NAT Holidays and her love of the industry was born.
Initially she worked mainly on the operational side of holidays for several companies including NAT holidays, Saga Holidays, Impact Holidays, Siesta Holidays and Sunline Holidays. Ellen joined Saga Holidays for the first time in 1995 where she discovered the pleasures of working with the older demographic. After some time away she returned to Saga Holidays with an opportunity to move into sales and marketing. After several years back with Saga Holidays she moved to Brightwater Holidays and developed their private group side of the company and helped build brand awareness outside of the reader offer market and increase direct sales. In 2017 Ellen moved to the Travel Editions Group where she now heads up their Sales & Marketing. She has been responsible for developing new marketing strategies for the company and has successfully helped grow both the individual traveller and group market while achieving multi award winning status for the company.
Ellen can also be seen from time to time out in the field working as a tour manager again on new tours that she has created.
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Emma Webster
Emma is Chief Executive of Elderly Accommodation Counsel (EAC), an information and advice charity with a mission to help older people make informed decisions about their housing and care needs. This is primarily achieved through housingcare.org, which provides information on more than 26,000 housing and care schemes for older people, including age-exclusive housing, retirement living, extra care and care homes.
Emma has extensive experience across the housing, ageing and public policy sectors, having previously held senior Corporate Affairs and ESG roles within the retirement living sector. She has worked extensively with Government, politicians, policymakers and industry organisations on issues affecting older people and retirement housing, and is particularly interested in how better information, policy and consumer choice can help people make positive decisions about later life. Emma is a member of the Consumer Code for Home Builders Advisory Group and an Age Irrelevance Ambassador.
Through her role at EAC, Emma is focused on ensuring that older people can access clear, independent and trusted information at what can be a complex and significant time in their lives. She is particularly interested in the role that better communication and marketing can play in challenging outdated perceptions of ageing, showcasing the diversity of later life and helping people understand the range of housing and care options available to them.
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Experience Travel Group
Group Travel
Experience Travel Group create opportunities to expand your horizons through bespoke, luxury and immersive holidays with a touch of adventure.
Established in 2004, ETG operates our holidays in South and South East Asia, working with our network of guides, partners and beautiful hotels. Each holiday includes our exclusive immersive experiences throughout, a GiveBack experience and a sprinkling of travel adventure magic dust. Travel has become too predictable, and we want to help you get out of your travel comfort zone.
Life is amazing. Let’s celebrate.
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Fidelidade – Portugal
Finance
Fidelidade is the leading insurance company in Portugal, with over 200 years of experience protecting people, families, and businesses throughout their lives. With a strong position across life and non-life insurance, Fidelidade serves more than 2.3 million customers in Portugal and over 8.5 million worldwide, operating in 14 countries across four continents. Its activity is guided by a truly customer-centric approach, ensuring an integrated, personalised, and consistent experience across all channels.
Fidelidade is driven by long-standing values — experience, innovation, ambition, and proximity — and has once again been recognised as Consumers’ Choice in the categories of “Insurance”, “Trusted Brand”, and Most Reputable Insurer in Portugal. The Fitch rating agency assigns Fidelidade an “A+ stable (IFS)” rating, reflecting the solidity of the company’s financial performance.
In a context where longevity is reshaping the way people live and plan for the future, Fidelidade develops solutions that support individuals across different stages of life, aligned with their evolving needs and priorities. Through its social responsibility policy, delivered via the Fidelidade Comunidade Programme, the company contributes to a society better prepared for longer lives, with a clear focus on ageing and health prevention.
In a world where living longer is a reality, our mission is to be present not only in moments of risk, but as a trusted partner throughout the entire life journey, promoting autonomy, wellbeing, and quality of life at every age.
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Finn Partners
Marketing
FINN Partners is one of the fastest-growing global, independent agencies with a heart and a conscience. We serve clients through a powerful combination of hands-on partnership, highly specialized expertise, and a values-driven culture that champions integrity, collaboration, and innovation. More than an agency, we are a bold collective of communications advocates, stewarding brands, protecting reputations, influencing public policy, and leveraging data and analytics to shape the most important conversations of our day. FINN Partners Global Travel consists of top PR and marketing pros in Destination Marketing, Accommodation, Aviation and Cruise, F&B, Health and Wellness, Responsible Tourism, and so much more.
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Fly Hip Ageless – USA
Agency
Fly Hip Ageless is a premier media and lifestyle platform amplifying the voices of Gen X and Baby Boomers, with a focus on the Black experience.
Guided by its “GenCult” philosophy that blends multicultural and multigenerational storytelling, Fly Hip Ageless reaches over 14 million accounts monthly and features a roster of over 330 influencers, creators, and thought leaders.
Fly Hip Ageless owns Black Generation X, a digital platform dedicated to amplifying the voices of Generation X, and operates a joint venture with the TKT/Collab, a multigenerational agency which serves as Stellantis’ first African American Marketing Agency of Record.
In November 2024, Fly Hip Ageless opened its Creative Hub, a dedicated creative/studio space for creators over the age of 40 to collaborate, create, connect and rebloom. This innovative space hosts exclusive events, workshops, and productions designed to empower midlife creators, fostering a community that redefines aging as a time of reinvention and cultural influence.
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Frank Leyhausen
Since 2000, Frank has been advising companies, public authorities and non-profit organizations on the opportunities and challenges of an aging society.
His areas of expertise include innovation and communication as well as the impact on the labor market.
He gained his first experience with the opportunities and challenges of an aging society at Deutsche Bank Group in the 1990s. In 2000, he moved into consulting. Since then, he has been responsible for a large number of consulting projects in various sectors and has been involved in research projects. His main focus is on the GSA region and the USA.
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Frank Leyhausen – Germany
Since 2000, Frank has been advising companies, public authorities and non-profit organizations on the opportunities and challenges of an aging society.
His areas of expertise include innovation and communication as well as the impact on the labor market.
He gained his first experience with the opportunities and challenges of an aging society at Deutsche Bank Group in the 1990s. In 2000, he moved into consulting. Since then, he has been responsible for a large number of consulting projects in various sectors and has been involved in research projects. His main focus is on the GSA region and the USA.
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Fred. Holidays
Travel
Fred Olsen Travel was established in 1988 with family values at its heart and knowledgeable staff across the board.
As one of the UK’s most established travel companies, Fred. Olsen Travel provides outstanding customer service, choice and value for money through its tour operation arm Fred. Holidays, covering land, rail, river and cruise holidays.
Alongside this, Fred. Olsen Travel prides itself on its retail outlets with multiple high street travel agencies across East Anglia and the South Coast. Fred. Olsen Travel is also the UK general sales agents for Star Clippers, Amadeus River Cruises, Pandaw River Cruises and American Cruise Lines.
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Freedom Living
Property
Freedom Living operates three retirement communities: Mount Battenhall in Worcester, The Red House in Ripon, and Boughton Hall in Chester — built around a simple but powerful belief: that the right environment unlocks the Freedom to focus on what matters most.
For some, Freedom means more time with family. For others, it’s travelling, volunteering, pursuing long-held interests or simply belonging to a community where they feel connected.
Launched in 2026, Freedom Living deliberately challenges outdated perceptions of retirement living — proving later life can be among the most rewarding, connected and fulfilling chapters yet. Because Freedom is yours for the making.
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Fresh Pool
Marketing
The Fresh Pool was founded in November 2023 by Olivier Koning, a seasoned Managing Director of several Dutch creative agencies in Amsterdam. “At The Fresh Pool we help brands and companies to develop products and services that perfectly suit the growing and influential target group of the Silver Economy. As The Fresh Pool team, we are fascinated by this group of people from (behavioural) science and practice and dare to say that we even love them. We can help you to really discover this group of people. What emotions underlie their choices, how do they talk about your brand, your company and communication? What do they think of your existing products and services? And what can you do to add value to their lives? Because don’t forget that purchasing power has shifted to these wealthy consumers who can be critical, but have also been waiting for years to be connected to organizations that see and understand them. So here is a big one growth potential that is not yet being exploited! What if, as a company, you give more focused attention to this target group? They are already open to your story and they are actively looking for new products and services. So let’s get started!”.
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Funerals With Grace
Age Services
Funerals with Grace is a leading funeral plan provider offering compassionate funeral services, all inclusive funeral plans and will writing services. We believe every farewell should be personal and dignified, honouring loved ones with care. With honesty, transparency and integrity at our core, we offer fair and competitive pricing, clear guidance, and unwavering support. At Funerals with Grace, families come first, and we are committed to providing a reliable service when it matters most. Our funeral plans (view here) are regulated by the Financial Conduct Authority (FCA) and protected by the Financial Services Compensation Scheme (FSCS), ensuring security and peace of mind for all our customers.

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Gartmore House
Age Services
Gartmore house is a holiday house for those who enjoy dabbling in anything art or crafty on holiday.
Every Sunday guests (mainly solo travellers) arrive to enjoy a welcome cup of tea, cake and if they want Prosecco as they join fellow guests coming to the house to play, until they leave the following Friday morning.
A warm friendly and highly competent tutor will help them, and the others who have chosen the same craft, to enjoy their week. From beginners to experts all enjoying learning more about their chosen subject.
Based in the Trossachs in Scotland with stunning views over 30 miles, the 18c house is perfect for creativity and fun, but only 5 hours by direct train from London, it is easy to get to.
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George Jerjian
Since 2017, George has been helping retirees to “unretire” and find a New Beginning.
Today, he is a Retirement Alchemist, Mindset Mentor, and Creator of the DARE Method® courses, which evolved from his own experiences, study, and his 12-month research findings, based on over 21,000 retirees in the UK, US, Canada, and Australia,
His trilogy of bestselling books: Spirit of Gratitude (2018) – the story of his personal journey. DARE To Discover Your Purpose (2022) – the foundation of his courses. Odyssey of an Elder (2025) – how travel helps alter our perspectives.
George is an EMMY award winning producer, and a Distinguished Toastmaster (public speaker). He has a business degree from Bradford University Management Centre in England and a master’s degree in journalism from New York University.
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Global Coalition on Aging – USA
GCOA represents a cross-section of global business including technology, pharmaceuticals, healthcare, home care, financial, transportation, and consumer sectors. We engage global institutions, policymakers, and the public to drive debate on, create, and promote innovative policies and actions to transform challenges associated with the aging of the global population into opportunities for social engagement, productivity and fiscal sustainability.
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Global TV Experts
Media
Global TV Experts helps brands reaching older consumers grow internationally through smarter, faster and accountable TV advertising. TV remains the most trusted and effective channel for the silver market — and we make it work harder.
With one point of contact and access to 40+ markets, we remove the complexity of international media buying and turn TV into a scalable, measurable growth channel.
Our proposition combines speed, transparency, local market expertise and commercial accountability. For brands targeting over-50s audiences across multiple territories, we offer a single specialist partner — proven, data-led, and built around measurable performance rather than vanity metrics.
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Good Life Sorted
Age Services
Good Life Sorted, is a startup that connects older adults with vetted local Helpers, helping them maintain independence at home. Operating in the “Pre-Care” sector, services include home help, companionship, light cleaning, shopping, transport, meal preparation, medication reminders, welfare checks, and administrative assistance. With 1.9m people over 65 needing help with tasks like these, Good Life Sorted is on a mission to normalise accepting help. They operate across southern England, with plans for expansion imminent.

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Graeme McKenzie
Graeme has spent his entire career, (fast approaching 40 years), working as a marketing communications specialist, gaining extensive experience and insight into how to successfully market a wide range of products and services to the older and elderly UK consumer.
Recognising a gap in the market, Graeme launched Let’s Talk Ageing in 2016 with a vision and passion to support organisations to become better informed and deliver enhanced B2C and B2B Acquisition & CRM communications to this highly complex audience – he offers a range of tailored services, from delivering insight driven workshops to providing a sense checking service for clients to have their off-line and on-line communication critiqued, by a mature panel of UK consumers.
Graeme is based in the South Midlands and operates across many diverse markets, including working with clients from the Financial Services, Funeral Planning, Travel & Leisure, Mobility and Care sectors.
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Graham McKenzie
Graham has more than 30 years’ broad experience in the travel industry, with a career built on developing and driving new businesses including Integra Systems, which he established in the 1980s. During a spell in the US, Graham led on the growth and development of Bond International Software Inc. In 2002 he founded Omni Tourism group, owners of online travel news service Travelmole.com – the world’s largest B2B travel trade news resource, sending out over 300,000 email newswires every day. Graham was a Director of ResponsibleTravel.com for over 15 years and also held a non-exec position at Designate, the UK’s leading Brand Development company with a long-established reputation in the world of Travel. As well as TravelMole he writes for Hearst Magazines, Golf News, Silver Travel Advisor and can be followed on all the normal social channels as @SilverMacTravels aka ‘Silver Traveller with attitude’.
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Granite & TREND
Senior Living
Founded in 1996, Granite & TREND Transformations offer luxury makeovers that completely transform your kitchen or bathroom. Our innovative Top that Fits on Top installation process enables us to renovate your space quickly while preserving the same layout with minimal disruption. Our made-to-measure replacement worktops, doors, and splashbacks are made with premium materials and fit precisely over your existing surfaces, ensuring a flawless, luxurious finish. With nationwide coverage and independently owned showrooms, we provide the best materials, expert craftsmanship, and end-to-end project management, taking care of everything from start to finish. Your kitchen or bathroom will be fully functional in as little as one day, with no mess or fuss.
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Grassroot Media
Media
Grassroot Media runs the UK’s only national advertising network inside bowls clubs, reaching an affluent, active over-60s audience that mainstream Out Of Home channels struggle to engage. We work with more than 120 clubs nationwide, delivering tens of thousands of weekly visitors and exceptionally long dwell times, with members often on site for several hours. Campaigns run across 450 A3 posters and 50 digital screens positioned in high dwell bar and lounge areas. While outdoor bowls is seasonal, many clubs operate year round through short mat, social events and large indoor bowls centres. Brands including Octopus Energy, AMC Networks, TNT Sports and the UK Government use us regularly, achieving recall levels of 68 to 87 percent. Clubs benefit directly through our revenue share, meaning every campaign supports the sport.

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Grey Ocean
Marketing
In 2000, Edgar Keehnen founded Grey Ocean AGEnSee in the Netherlands, a marketing agency for concept development, strategy development, research, consultancy and advertising for organisations targeting the mature consumer. He has been a speaker on the subject on various industry forums and for many companies in the Netherlands as well as in London, Copenhagen, Valencia, Paris, New Orleans, Washington D.C. and New York.
Edgar is (co-)author of various books on the subject of mature marketing, his most recent being Grey Ocean Strategy. In 2019 he started working on his PhD Hospitality Experience @ Elderlycare at Nyenrode Business University the Netherlands.
His favorite quote? “Life goes so fast so always eat your dessert first.”
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Grey Ocean – The Netherlands
In 2000, Edgar Keehnen founded Grey Ocean AGEnSee in the Netherlands, a marketing agency for concept development, strategy development, research, consultancy and advertising for organisations targeting the mature consumer. He has been a speaker on the subject on various industry forums and for many companies in the Netherlands as well as in London, Copenhagen, Valencia, Paris, New Orleans, Washington D.C. and New York.
Edgar is (co-)author of various books on the subject of mature marketing, his most recent being Grey Ocean Strategy. In 2019 he started working on his PhD Hospitality Experience @ Elderlycare at Nyenrode Business University the Netherlands.
His favourite quote? “Life goes so fast so always eat your dessert first.”
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Hannah Swift
Dr. Hannah Swift is a Reader in Social and Organizational Psychology and was Program Director for the Organizational and Business Psychology MSc at the University of Kent between 2017-2022. She is a leading expert on ageism and behaviour change, focusing on understanding experiences and expressions of ageism in the UK and across Europe, the consequences of ageism on health, wellbeing, decision-making and performance outcomes, age-friendly workplaces and dementia friendly garden spaces.
Hannah has experience designing, implementing, and evaluating interventions, and is leading the Redressing Ageism in Fashion project. She has authored 17 reports on age-prejudice and discrimination for the UK Government Office for Science, the Equality and Human Rights Commission, the Department for Work and Pensions, the British Medical Association, Age UK and the Centre for Ageing Better. She developed a national barometer to measure prejudice and discrimination in Britain and provides training and advice on equality and diversity matters.
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Harmony Voyages
Travel
Travel independently, but we are with you every step of the way.
Harmony Voyages is a family-run tour operator offering unique holiday experiences with a difference. We specialise in small group touring and bespoke events focused on music, painting or song writing, from watercolour holidays on the Seine to ukulele tours through Austria and winter retreats in La Gomera. Our river and ocean cruise charters bring professional musicians on board, with artists such as Fairport Convention providing after-dinner entertainment as you glide along the Rhine and Danube. Prefer to go it alone? Our experienced team also tailor-make independent cruises and holidays. Whichever you choose, you’re in excellent hands.
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HF Holidays
Lifestyle
As Britain’s only walking holiday co-operative with over 111 years of experience, HF Holidays offers more than 260 expertly crafted walking and activity holidays across the UK, Europe and beyond. Stay at one of our 15 country houses set in national parks and scenic landscapes. With 40,000 members and B Corp Certification, we’re proud to travel responsibly. Walk with trusted volunteer HF Leaders and choose from daily walks to suit all levels. Whether travelling solo or with friends, you will enjoy great company, fresh air and the chance to explore at your pace with like-minded people.
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HMCA
Age Products
HMCA has been providing exclusive private medical plans as a member benefit since 1978. As our plans are available only through professional and membership organisations, you won’t find us on price comparison websites or advertising directly to the public. Over nearly 50 years, we have developed a deep understanding of the silver audience, helping members access valuable healthcare, prompt treatment and greater peace of mind when planning for their future health. As a family-owned business, we maintain a human-first approach to our member service and communications.
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Horizon Outdoor
Agency
Horizon Outdoor is a unique OOH advertising consultancy which sells Out of Home (OOH) formats that are specifically of interest to the over 50s markets. Adverts can be targeted to this audience in places where they spend their time such as Post Offices, Pharmacies, Doctor’s Surgeries, Hospitals and Golf Clubs and many other environments.
We work with small Media Owners who own these niche networks and help to increase their revenue by bringing in advertising campaigns from clients direct and Media Agencies that they wouldn’t be able to achieve themselves as Horizon Outdoor is their sales team. Horizon’s founder Susan Pallett brings over 20 year’s experience in OOH Media and there isn’t any format or Media Owner she doesn’t know.

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HUB
Agency
HUB is a full-service marketing agency where data, strategy, creative, TV, print, photography, videography, SEO, PPC and social media converge under one roof to create campaigns that deliver commercial and personal impact.
Our integrated approach has powered CareCo’s growth from 10 stores in 2018 to more than 35 in 2026, while delivering bold, cohesive campaigns across TV, print and digital for brands including Kingswood Mobility Group (Willowbrook, Assistive Bathing, Aqualift, Easy2Bathe, The Recliner Factory and Adjustable Bed Factory), Jorvik Tricycles and Strachan.
With deep expertise in the silver market, HUB has earned recognition for insight-led campaigns that don’t just drive growth; they help shape a happier, healthier, and empowered 55+ market.

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Humbug
Agency
We’re an independent marketing partnership helping brands and agencies make more effective advertising for Baby Boomers.
Backed by Innovate UK, we use cluster segmentation and mapping tools to offer four routes to advertising bliss.
The Nirvana, a calm, practical workshop introduction, with useful leave-behinds. Ozzy Lite, a two-week mapping process that sense-checks your targeting and creative against what we know. Ozzy 9 is our segmentation solution, placing customers in six distinct groups with 74% accuracy. Real Deal Workshops turn insight into properly good ideas, working with our carefully chosen specialist creative partners. Buy one or buy the lot. Just ask.
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Ian Kemp
Ian Kemp is a financial planner with more than 25 years experience with a real bugbear. It’s surprising and worrying a quarter of the way through the 21st century that we’re still using an Industrial Age term like “Retirement”. It conjures up such a dismal image; Being put out to pasture; Being past our ‘Use by Date’; Over The Hill.
It’s all very depressing. And – in today’s world – the picture is inaccurate! This can be new chapter, with more choices, a time of new beginnings, new adventures. Of course, that’s partly about money, but none of that makes much sense unless we work in the context of real life, people’s hopes and fears for their future; loss of identity; wasting precious time; loss of mental stimulation; changing relationships with partner and family; finding a new sense of purpose.
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IFF Digital
Marketing
Our name is our mission and underpins our approach ‘if and only if’ (iff). Iff is an abbreviation of ‘if and only if’ and is a nod to the logic used in mathematics to demonstrate the connections between scenarios and outcomes. So the idea of interdependence runs through everything we do. By leveraging deep commercial insight, strategy, performance marketing, creativity, and an audience-first approach we help our clients unlock opportunities, drive growth and maximise ROI. We are proud to have devised, delivered, and evolved innovative and proven marketing strategies for leading organisations including; JG Travel, HF Holidays, and Seaspray. It’s our business to grow yours.
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Innerva
Age Products
Innerva is a British designer and manufacturer of power assisted exercise equipment with over 35 years of engineering excellence, supplying innovative solutions for organisations that care for people’s health and wellbeing, enabling them to support the global population in being active and independent as they age or manage health conditions. Our exercise solution is often found in local leisure, therapy and rehabilitation. retirement and care facilities.
Our world leading power assisted exercise technology provides a ‘helping-hand’ in a low impact, full-body workout circuit to meet the previously unmet exercise needs of older adults and those with long term health conditions. The outward facing design of the machines and the circuit model facilitate social interaction and Innerva suites create very welcoming and sociable environments, providing a positive and supportive atmosphere for all.
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JAA Media
Agency
JAA is the independent media agency that’s backed the underdog since 1978. We work with brands with big ambitions using media to help them grow. For us, you are not the size of your budget. You are the scale of your ambition. We deliver real bite by making your media work harder in the face of adversity. We think smart, move fast and do different. Every underdog will have their day. Seize yours. With JAA.
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Jacqueline Jeynes
A published non-fiction author since 2000, Dr. Jeynes. PhD, MBA, B. Ed (Hons), B.A(Hons), is a member of British Guild of Travel Writers, a Distance Learning course writer and tutor, an expert on Small Business Risk Management, and a Guest Blogger on many sites worldwide.
Book titles from 2021-22 include “Targeting the Mature Traveler”, “How a Global Pandemic Changed the way we Travel”, “Managing Health & Safety in a Small Business”, and “Before Hiroshima” (WWII history). An interesting range of topics based on personal interests! Lives in Wales UK.
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Jacynth Bassett
Jacynth Bassett is a globally recognised expert, consultant, and keynote speaker on age inclusivity, longevity, and intergenerational strategy. She is the Founder and CEO of Ageism Is Never In Style®, the leading award-winning global consultancy and community platform driving business and cultural change by reshaping how organisations and society engages with ageing, generations and life stages.
Sitting at the intersection of culture, commerce, and strategy, Jacynth is widely regarded as one of the most distinctive, actionable, and commercially driven voices shaping the global age-inclusivity, longevity and intergenerational agenda.
Her global portfolio includes advising Fortune 500 companies, global brands, SMEs, and non-profits; creating high-impact campaigns such as #ILookMyAge (45+ million views); spearheading the world’s first free global stock imagery project on improving age representation – now used by global brands, NGOs, universities, and media; and building a thriving intergenerational community of over 310k+ with a 90-day reach exceeding 10 million. She is also an Ambassador for the Stanford Center on Longevity.
She has also been recognised as one of the Evening Standard’s “22 Londoners Changing the World,” named Anti-Ageism Activist of the Year, and awarded the Silver Marketing Association Exceptional Achievement Award (2025).

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Jam
Agency
Jam is an award-winning, independent marketing communications agency. We produce bespoke solutions across the full marketing spectrum, from an in-house creative team delivering branding, creative concepts and websites, to our comms team devising and executing digital, social media and PR strategies.
Experts at understanding your customers’ needs and creating engaging content, we champion inclusion and representation of older audiences in marketing campaigns and conduct regular research and roundtables on this topic.
Specialising in financial services, travel, food and drink sectors, as well as B2B marketing, we help our clients grow by delivering extraordinary thinking.
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James L Clarke
Consultant
After university, James co-founded a direct marketing agency and started at the top, as Managing Director, covering a maternity leave.
His first client was American Express, which meant that in a crash-course apprenticeship, he learned about ferocious brand guardians and the emotional cauldron within creative-led agencies.
Luckily, he found a facility for “creativity with purpose” as he calls his work, whether writing brand positioning or direct marketing copy.
James truly enjoys getting to know companies, teasing out what people think they need, and then what they should have – in order to strengthen their brand, engage their audiences and meet their targets.
Perhaps this helps explain why he’s worked with such a wide range of clients in just about every business sector, with a significant focus on catalogue mailings.
His work is weighted towards the over-50s; it’s where the disposable income is – along with their greater willingness to read and appreciate longer copy, provided it’s relevant and coherent.
James knows the rules, and knows when to break them. He’s a great believer in story-telling, clarity and judicious use of humour. His career might have started at the top and spiralled down ever since, but he’s happy in his work!
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Jane Finnerty
Jane is the Joint Chairman of the Society of Later life Advisers and a Chartered Financial Planner. She specialises in financial services communications and the promotion of wellbeing for a better Later Life. She contributes to various policy setting committees and volunteers for organisations that campaign on behalf of the rights of older and disabled adults, including the National Dignity Council.
As Joint Chairman of the Society, Jane champions the need for access to accredited advice when it comes to in retirement planning and care funding. She writes for financial, and consumer facing publications and has expertise in standard setting for advice skills alongside the effective use of technology.
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JCA
Finance
JCA are a small firm of Accountants. The principal, Jackie Crouch, supported by a small, dedicated team of professionals, has been working for over 30 years Jackie Crouch spent 30 years working as a senior accountant for Newby Crouch Chartered Accountants from 1987 to 2017 when the practice was sold and together with her husband, Peter Crouch, they established a smaller practice, JCA Accountants, to provide clients with a more personalised service. They can provide bespoke accountancy support services which can, depending on the client’s needs, include payroll, bookkeeping, invoicing, Corporation Tax, VAT, annual accounts, personal tax, trust tax and regulatory compliance. For more information contact Jackie on jackie@jca-accountants.co.uk.
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Jo Parker
Jo Parker considers herself a straight-talking storyteller, podcast host and unapologetic disruptor of what aging is “supposed” to look like. With a background in property, counselling and advertising, Jo brings a rare blend of commercial insight, emotional depth and creative instinct to everything she does. She understands people; how they live, think, feel, and buy, she knows how to turn that into content that connects. She’s the voice behind the podcast When the F**k Did I Become Old? a no-holds-barred series exploring the physical, emotional and psychological terrain of aging, with humour, humanity and a healthy dose of profanity. Jo now helps others harness that same power through filmed interviews, branded storytelling and strategic podcast production with her new business PAAS (Podcast As A Service), a done-for-you content production offer that helps people and organisations turn their voice into influence. Whether it’s amplifying a founder’s vision, a brand’s mission or a movement’s voice, PAAS transforms powerful conversations into multi-channel content that connects, converts, and builds lasting visibility. She believes we’re not done, not by a long shot, she’s here to help others take the mic and prove it.

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Jo Rzymowska
Jo is a celebrated travel expert and business leader, with a remarkable international career culminating as Vice President and Managing Director EMEA of Celebrity Cruises. She is now dedicated to helping businesses and individuals navigate their way to success through razor sharp strategy and expert coaching and mentoring, as she launches Jovolution Ltd.
With a passionate commitment to diversity, equity and inclusion, Jo is regularly recognised across the sector, and was recently named in the 2024 Attitude 101 List of the most influential LGBTQ trailblazers of the moment.
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John McEwan
John has enjoyed a lifetime career in travel, starting as a trainee and then reaching senior positions in the UK and globally. He was the 1st elected chairman of ABTA.
Today he is a chairman of travel and travel related companies including Holidaysplease.com, Latin Routes, EFR Travel and Ski-Lifts.com, where he enjoys conveying his knowledge and experience. He also brings his vast experience to his role as a trustee of ABTA Lifeline.
John is passionate about travel. He is well travelled and hopes to continue to explore the world. He is a sports enthusiast and also enjoys his frequent visits to his local leisure centre.
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JourneyWoman – Canada
Age Products
Founded in Canada in 1994, JourneyWoman is the world’s first solo female travel resource and one of the most trusted women’s travel brands in the world. In addition to creating award-winning editorial for women over 50, JourneyWoman offers brand strategy and research and consulting services to travel companies to adapt to the older female traveller. JourneyWoman’s 2025 ‘Invisible No More: The Ageless Adventuress” research study shows that the Women 50+ Travel market in North America represents USD$245 billion in spending, doubling to USD$519 billion by 2035. To support women-owned businesses, JourneyWoman hosts the world’s largest Women’s Travel Directory as a resource for women to find and book travel with vetted travel companies, curating thousands of tours, retreats, small ships and safe places to stay. Learn more at journeywoman.com.
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JPS Print
Marketing
JPS is a hands-on print management company that takes the stress out of producing high-quality marketing materials. With over 25 years of experience and now part of PMG Print Management, we manage £20m+ of print and mail each year for brands in fashion, retail, and lifestyle. From catalogues and direct mail to point-of-sale, we make sure every project runs smoothly, hits deadlines, and looks great — all while keeping sustainability and cost-efficiency in mind. We’re excited to be part of the Silver Marketing Association and to connect with fellow members who care about great marketing and smart print solutions.
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Jules Verne
Group Travel
Jules Verne have over 45 years of expertise in crafting innovative small group escorted tours, offering authentic travel experiences for people who love to explore the world. With 180 tours across 60 countries to choose from, all featuring handpicked accommodations, knowledgeable local guides and hidden gems that will enrich your journey. Their tours and cruises include everything from return flights and transfers to most meals, ensuring a seamless and enjoyable experience from start to finish. Small group sizes of just 10-16 people foster meaningful interactions among like-minded travellers, all brought together by a passion for genuine experiences.
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Just Go! Holidays
Group Travel
Just Go! Holidays
Travel made easy. That’s the Just Go! way. With over 30 years of experience, Just Go! Holidays specialises in coach holidays and short breaks across Britain, Europe and beyond, making it simple to discover new places and enjoy time away.
With local pickup points across the UK, comfortable coach travel and carefully planned itineraries, we take care of the details so our customers can sit back and enjoy the journey. Our holidays include much-loved destinations such as Torquay, Scarborough, the Lake District, Lake Garda and the Costa Brava, with plenty of choice for those looking to explore the countryside, unwind by the coast or experience European culture.

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Karen Sands
Karen is a leading-edge Futurist, Educational Gerontologist, Strategic Partner, and Thought Leader who boldly advocates for the New Story of Our AGE. Karen illuminates the Perfect Storm forming at the edges of Population Aging, Healthcare, Longevity & Wellness with the Future of Leadership, Work & Education. A world-class, high-impact pioneering certified Master Coach (MCC, BCC), she is a Transformational Disruptor, offering professional leadership development & Whole Brain ForesightTM. Founder of Futures by Design Institute, LLC, and Ageless Way Academy, LLC. A visionary game changer, firecracker keynoter & 10-book best-selling author.
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Karen Sands – USA
Karen is a leading-edge Futurist, Educational Gerontologist, Strategic Partner, and Thought Leader who boldly advocates for the New Story of Our AGE. Karen illuminates the Perfect Storm forming at the edges of Population Aging, Healthcare, Longevity & Wellness with the Future of Leadership, Work & Education. A world-class, high-impact pioneering certified Master Coach (MCC, BCC), she is a Transformational Disruptor, offering professional leadership development & Whole Brain ForesightTM. Founder of Futures by Design Institute, LLC, and Ageless Way Academy, LLC. A visionary game changer, firecracker keynoter & 10-book best-selling author.
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Kingswood Mobility Group
Age Services
At Kingswood Mobility Group, we’ve spent over 28 years helping people stay independent and comfortable in their own homes. Based in the West Midlands, we’re proud to be the name behind trusted brands like Willowbrook, Assistive Bathing, and The Recliner Factory. We handcraft riser recliner chairs and adjustable beds in our own factory, and we offer accessible bathrooms and bath lifts too. Everything is made with care and can be tailored our customer’s needs – from built-in USB ports to massage systems. We’re here to make life easier, safer, and more comfortable for anyone living with mobility challenges.

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Lateral
Age Products
Lateral is a new business building health and wealth products specifically for people over 60 in the UK who strive to maintain good health and an active lifestyle – those with no intention of stopping. And it starts with The Lateral Health Plan.
We combine private cover, nurse-led support and preventative services all in one policy, working to deliver better health outcomes and independence, not just value for money.
By combining the best of the NHS with private treatment where needed, The Lateral Health Plan is much more affordable than traditional private medical insurance.
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Liberté Free to Be
Clothing
Rachel Peru is the founder of Liberté Free to Be, a community of like-minded women over 50. She is a model, podcast host, body confidence advocate and public speaker.
Liberté Swimwear grew from conversations with over 160 podcast guests and a survey of 200 women and how they truly felt about their bodies.
Rachel spent over a year designing the brand’s debut piece, named after her mother, Glenda.
Designed for women who want comfortable, supportive and sculpted swimwear in classic silhouettes; swimwear built on freedom. Her swimwear is made from sustainable, regenerated Italian fabric.
“Liberté isn’t about becoming someone new. It’s about remembering who you already are.”
Liberté supports Smart Works Charity.
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Lisa Arthur
Lisa Arthur is a subject matter expert in over-50s marketing. With a career that has spanned more than 20 years in London-based founder-led B2C start-ups, Lisa’s direct response marketing skills have helped hundreds of people succeed in business ventures online since ‘internet marketing’ was invented!
Today, Lisa is Head of Marketing for 55/Redefined, a start-up dedicated to becoming the most trusted global platform for over-50s and those wishing to engage with them. Lisa’s brainchild, the RAC (Recruitment Advertising Campaign), taps into an underutilized pool of talented over-50s job seekers and is revolutionizing the world of over-50s marketing.
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LivOn
Lifestyle
LivOn is pioneering a first-of-its-kind AI-driven platform designed to support retirees in navigating the transition into post-career life. With a focus on personalized engagement, social connection, and trusted information, LivOn leverages science-backed personality insights and AI-powered mentorship to help retirees rediscover purpose, build new routines, and stay mentally and socially engaged. LivOn is uniquely positioned at the intersection of AgeTech, AI, and digital wellness, creating a scalable, high-impact solution that not only benefits individuals but also offers long-term societal value by reducing loneliness, improving mental and physical health, and fostering community engagement.
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Look Fabulous Forever
Lifestyle
Look Fabulous Forever is a makeup and skincare brand with a range of products specifically formulated for mature women. The business was founded in 2013 by Tricia Cusden, who at the age of 65 was fed up with buying makeup which no longer worked on her post-menopausal skin and alienated by the anti-ageing language of the beauty industry. So with £40K of her own savings, she decided to do something about it and thanks to two YouTube videos, the business took off. Look Fabulous Forever now has customers all over the world who love Tricia’s message that age is no barrier to fabulousness and she now runs the business with her two daughters, Anna and Suzy. In 2023, they took the decision to buy their cosmetics manufacturer, Creative Cosmetics in Ipswich, Suffolk.
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Louise Agran
I’m a senior marketing leader with a career spanning media, publishing and hospitality. I’ve held director-level roles at The Times and The Sunday Times, leading brand strategy, multi-channel campaigns, content development and partnerships — often working closely with editorial to bring big ideas to life. I’ve launched new content areas, created brand extensions and led high-impact events. As CMO at the Racing Post, I helped take the business from print to digital and built a cohesive marketing function across both B2B and B2C. Earlier in my career, I led marketing at Nando’s restaurants during a time of rapid growth. I feel passionately about living life to the full — I have more energy and enthusiasm than ever. I still want to go out, have fun, learn new things, discover new places, be fit and embrace change. That spirit informs how I work: with creativity, optimism, curiosity and passion.
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Louise Pode
Career Coaching
Louise Pode is an Executive and Personal Development Coach with over 25 years’ experience supporting individuals and leaders to expand their confidence and capability. She is internationally recognised for her specialist work enabling anxious skiers, particularly women, to overcome fear and rebuild confidence. Louise also works extensively with women navigating anxiety, change and mid-life transitions, using a values-led approach blending mindset and resilience. A Chartered Physiotherapist with a Master’s in Ergonomics, her early career included specialist work with the British Military. This blend of medical, human factors and coaching expertise underpins her evidence-informed approach to resilience, leadership and personal development. She is also a public speaker and author of ‘How to get THERE: Your personal coaching guide to take you to the next level’
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Lucy Standing
Lucy is a co-founder of Brave Starts CIC – a non profit who see being over 50 as an asset. They’re building the blueprint for how people can figure out how to make this the best and most fulfilling time of their careers.
Lucy is a Chartered Psychologist, Associate Fellow with the British Psychological Society and Certified Principle Psychologist with the Association for Business Psychology (ABP) for which she was Vice Chair for nearly 10 years. Prior to her nonprofit career, she worked in the strategy consulting and investment banking sectors.
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Lynn Scrivener
Marketing
How do you follow up a career of more than 40 years in the fabulous world of travel and cultural tourism? My answer is to stay active, to stay curious and to stay learning. Having tirelessly worked for such well-known businesses as British Airways, Hertz Europe, Somerset House, Tower of London, St. Paul’s Cathedral, Chelsea Physic Garden and Ramblers Holidays, I expected even semi-retirement to be a challenge. In fact, I found a world full of opportunities to learn new skills and have fun on the way such as mentoring young people and helping children to read. Business skills are much sought after in the Third Sector and you can trade your expertise for experiences otherwise unavailable to full-time work horses. I recommend flying out beyond your immediate comfort zone because you are sure to have safe landings. See, that travel bug is still there! For more info
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Mark Jones
Media
Mark Jones is a Broadcast Communications Consultant with over 25 years’ experience helping brands, organisations and individuals succeed in broadcast media. He founded MediaMark 18 years ago, following a career with Ogilvy PR, offering broadcast consultancy, media relations, PR and video content production across multiple sectors.
His broadcast-first approach is built on insider industry knowledge, news judgement and a deep understanding of what producers want. With over-55s the highest consumers of TV news and radio in the UK, Mark is passionate about helping brands reach and engage this audience through strategic, impactful broadcast PR campaigns.
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Mark Palmer
Mark is a Fleet Street veteran with nearly 40 years of national newspaper experience. In the early 80s, while working for a paper in New York City, he became the first Englishman to win the coveted Nelly Bly Cub Reporter of the Year award for a series about disabled people getting about Manhattan. On returning to the UK, he worked on Londoner’s Diary at the Evening Standard and then was hired as a news reporter at the Sunday Telegraph, where he ended up as News Editor. He then joined the Daily Express as Executive Editor before moving to the Daily Mail, where he was responsible for the travel, property, interiors, motoring and gardening pages, and also travel at the Mail on Sunday. His list of banned words is legendary.
After 17 years at the Mail, he recently left to pursue other opportunities. He writes a monthly column for Saga magazine and is taking up consultancy work within the travel sector.
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Mauricio Maldonado – Colombia
Mauricio is an entrepreneur and founder of several entrepreneurial businesses within Latin America dedicated to developing products and marketing solutions for the Silver Market.
As our first Latin American member, Mauricio brings a wealth of experience with over 30 years of marketing experience in senior positions in the pharma market. He has been a speaker on silver marketing for the last 6 years and is a Member of various organisations connected with raising awareness for the sector since 2020, as well as a board member of Silverexpo since 2022, Collaborator of Silver Board Contributor. IDB, 2023, Collaborator of the Silver Economy Program of the Chamber of Commerce of Bogotá, among others.
Currently, Mauricio is leading Saber Vivir, Success case 2024 in Latin America and the Caribbean. Pensar en Grande, IDB, Endeavor, Xeniors.
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Mauricio Maldonado Caycedo
Mauricio is an entrepreneur and founder of several entrepreneurial businesses within Latin America dedicated to developing products and marketing solutions for the Silver Market.
As our first Latin American member, Mauricio brings a wealth of experience with over 30 years of marketing experience in senior positions in the pharma market. He has been a speaker on silver marketing for the last 6 years and is a Member of various organisations connected with raising awareness for the sector since 2020, as well as a board member of Silverexpo since 2022, Collaborator of Silver Board Contributor. IDB, 2023, Collaborator of the Silver Economy Program of the Chamber of Commerce of Bogotá, among others.
Currently, Mauricio is leading Saber Vivir, Success case 2024 in Latin America and the Caribbean. Pensar en Grande, IDB, Endeavor, Xeniors.
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Mike Mansfield
Mike is the CEO of ProAge, and is a seasoned thought leader on the topics of longevity, age-inclusion and multigenerational workplaces. ProAge is a UK charity dedicated to creating age-inclusive workplaces and high-performing multigenerational teams.
The focus of Mike’s thought leadership work has been on building solidarity between stakeholders to create sustainable solutions that are inclusive of vulnerable groups where no one is left behind.
Mike was responsible for the establishment of the Aegon Center for Longevity and Retirement, a collaboration of international experts, and has authored and published 13 reports on retirement security with insights and recommendations for governments, employers and individuals. He also developed and piloted the Silver Starters program to help people age 50+ understand entrepreneurship and help them start their own business.
Pro bono has included workshops for BraveStarts, and a volunteer for a local animal shelter.
Mike is based in Amsterdam, is originally from Dublin, and has worked in San Francisco.
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Mitos Relocation Solutions
Property
Mitos Relocation Solutions is the first company fully dedicated to retirement abroad. We support individuals and couples planning to retire overseas, offering integrated services that address not just logistics, but the emotional and practical realities of this life transition. Our focus on retirees means we understand the importance of long-term stability, simplicity, and quality of life. From destination selection and visa strategy to healthcare, tax, and day-to-day planning, we guide clients from first questions to settling in. Currently active in Greece and Italy, we work with a network of legal, financial, and lifestyle partners, and are expanding to cover other key retirement destinations.

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Models of Diversity
Agency
Models of Diversity is a registered charity established by ex-model and campaigner Angel Sinclair . They have spent the last 16 years campaigning for more diversity in the fashion, beauty and media industry. Our mission is for the promotion of equality and diversity for the public benefit by promoting greater representation in the fashion, beauty and media industries, where people of minority, ethnic origin, older people, larger and smaller people, people with a disability, and non-binary gender people are often under-represented.
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More Metrics
Data
More Metrics specialises in providing businesses with unique data about family finances, health and lifestyle and attitudes on key social issues. With our focus on open-source data, we access thousands of available data points to create powerful solutions to support businesses across the UK. Our data is non personalised and typically provided by government and other public bodies. This makes all our output GDPR friendly and therefore quick and easy to use. Data is available at a range of levels to suit client needs including region, local authority, postcode and household.
More Metrics data is widely used by organisations across many business sectors, from professional services to the insurance and pensions market, charity sector and retail. Our data could prove invaluable in providing insights into key factors and issues as well as uplifting data based products and processes.
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Morning Light Strategy
Agency
Morning Light Strategy is an insight & advisory agency founded on the belief that the strategic path to future success for any organization is found at the intersection of understanding, innovating for and communicating with people aged 50+ and their caregivers.
Leveraging our Future50 Growth Framework, we can help you accelerate your growth in the 50+ market by combining quantitative & qualitative research among 50+ consumers & caregivers together with our consumer research, strategy & analytical capabilities, supported by the expert knowledge of our senior-level founders, who bring a combined 45+ years of market research & strategy experience.
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Morning Light Strategy – USA
Morning Light Strategy is an insight & advisory agency founded on the belief that the strategic path to future success for any organization is found at the intersection of understanding, innovating for and communicating with people aged 50+ and their caregivers.
Leveraging our Future50 Growth Framework, we can help you accelerate your growth in the 50+ market by combining quantitative & qualitative research among 50+ consumers & caregivers together with our consumer research, strategy & analytical capabilities, supported by the expert knowledge of our senior-level founders, who bring a combined 45+ years of market research & strategy experience.
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Moti Bari Barmherzig
One morning in February 1987, Moti received a phone call inviting him to a meeting with the president of one of the largest conglomerates in Europe. The first sentence he said to Moti was: “Good morning, young man. I just wanted to meet the person who saved my mother’s life.״ A few years before this meeting, with much inspiration and a little talent, Moti invented and developed the first Personal Panic Alarm Button solution. In 1999, he took his company to an IPO, having companies around Europe. He has a proven track record as a visionary Entrepreneur who dedicated almost four decades to researching and studying ageing in place and developing solutions for older adults in the community. Most recently, concerned by the future of his and the world’s ageing, he founded Cheer TV, a new interactive product that allows every older person living at home to flourish, fulfil their days, be more motivated and more active.
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Nancy A Shenker – USA
Nancy A Shenker considers herself an OG of tech, creativity, disruption, and tenacity. A former C-level executive and award-winning brand marketer, she started her own marketing consulting business at 48. In addition, she is now a working content creator and recently created a lifestyle brand called NANCYAF, where she tackles aging, intergenerational collaboration, and AI that benefits all humans. She notes that raising two successful daughters while working full-time (without the benefit of tech) is one of her most significant accomplishments, and she now shares her perspectives on sex, life, and tech with all generations.

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NCL
Cruise
As the innovator in global cruise travel, Norwegian Cruise Line (NCL) has been breaking the boundaries of traditional cruising for 56 years. With a fleet of 19 contemporary ships open for sale, including the brand-new Norwegian Prima, and Norwegian Viva arriving 2023, they cruise to over 300 of the world’s most desirable destinations. NCL not only provides superior guest service from land to sea, but also offers a wide variety of award-winning entertainment and dining options as well as an extensive range of accommodation from solo-traveller Studios to the luxury of The Haven by Norwegian®. There’s a perfect NCL cruise holiday for everyone!
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Newmarket Holidays
Travel
Newmarket Holidays, have been crafting unforgettable escorted tours for over 40 years, building a reputation for providing escorted tours, resort-based stays and river cruises that combine exceptional value for money and the highest standards of customer care. Their award-winning escorted tours provide more choices, more dates, and more destinations than anyone else, ensuring that you find the ideal getaway to suit your needs. Whether you’re looking for a holiday close to home or in one of the world’s far-flung corners, they’re here to help people get the very most out of their visit, lifting the veil on the wonders of your destination, and ensuring that your time away is as enjoyable and carefree as possible.
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NICA & Voice
Age Products
The UK National Innovation Centre for Ageing (NICA) is a global organisation supported by an initial investment from UK Government to help co-innovate – together with citizens and private and public organisations -products, services and experiences, and deliver them to the market through innovative, ethical, and sustainable business models.
Valuing our Human Capital and Experience (Voice®) is NICA’s sister organisation – a unique organisation with a global citizen network. Voice® members contribute immense wisdom, knowledge, ideas and imagination to pinpoint unmet wants, needs, preferences and aspirations – effectively harnessed to drive innovation for healthy ageing and longevity and improve research and evidence.
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Nick Hutchings
Finance
As a highly qualified and experienced Chartered Financial Planner and Accredited SOLLA (Society of Later Life Advisers) adviser, Nick focuses his efforts in helping people navigate and transition into whatever retirement means for them.
Nick has a passion for effective communication to empower people approaching or in this phase of their life and also helping families navigate planning for Care fees.
Nick’s clients can benefit from being able to focus more on themselves and their families by providing people with clarity and confidence with their finances and to ensure people are able to make wise financial decisions and avoid big costly mistakes.
Nick is also the host of the Retirement Lounge podcast where he and guests discuss all things to do with retirement and living your best life.
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Niyati Saini
Shaped by a foundation in advertising and design with a focus on strategic marketing research, Niyati works at the nexus of data and creativity. She is currently looking into how intergenerational campaigns may motivate inclusive action in the areas of social connectedness and climate resilience. Now pursuing a Master’s in International Marketing, her research blends behavioural insight with purposeful communication. Having experience in the consumer, public health, and sustainability sectors, she contributes a multidisciplinary perspective to communications that seek to connect as much as to communicate.
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Noah Shepherd – Thailand
Noah left the UK in 1993 to join Thailand’s pioneering ecotourism and adventure travel company SeaCanoe, in Phuket. After growing the company’s operations into Vietnam, Lao and the Philippines, Noah started a marketing consultancy business that created public-private cooperation websites for National Tourism Authorities in the Mekong region. Noah’s business was bought out during the dot-com boom and his websites are now part of Expedia. Since going back into industry in 2001, Noah has worked for private and multinational businesses as well as his own manufacturing companies. Since ‘retiring’, Noah has been offering manufacturing consultancy services, helping businesses relocate to Thailand. Noah is considering a new tourism startup exclusively for silver clients.
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Noble Caledonia
Cruise
Noble Caledonia specialises in worldwide, small ship cruises and escorted tours and offers a diverse range of trips that are educational, enjoyable and, above all different. Since our establishment in 1991, we have made it our aim to provide our guests with a lasting memory of a journey made with like-minded travellers and offer voyages aboard a unique and varied array of vessels ranging in size from as few as 24 guests to just 150. A team of knowledgeable staff accompany our cruises and make each journey an enjoyable and rewarding experience. We continually expand our repertoire to include new destinations and offer cruises along the world’s iconic rivers, voyages to pristine and remote islands and atolls, expedition cruises to both the Arctic and Antarctic, voyages under sail and in-depth cultural cruises.
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Noon
Lifestyle
In 2022 Noon and Accenture surveyed 2,000 ABC1 women aged 45 – 60. These women are representative of 8.5m women globally, who spend £92bn and are the first cohort to both earn more than 30 year olds and consume more by 250%. Aptly, they are called the Super Consumer by Forbes, yet 41% don’t feel represented by wider society and 54% are more likely to buy from brands that represent them, creating a huge opportunity for marketeers.
Eleanor Mills, Founder and Editor in Chief of Noon, saw a huge opportunity to give a voice to this cohort, called Queenagers, having experienced the loss of her big corporate job at 49. Noon is a media brand which represents women in midlife, is a best seller on Substack, and the highly engaged community love the way that Noon is changing the narrative.
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Our Media
Marketing
Building brands that customers trust and reward with their loyalty requires a genuine commitment to enriching their lives. This is what we do. We work with clients to develop propositions, products and brand stories that reach new audiences and replenish existing ones.
We connect with over 9 million consumers every month through our content marketing services, owned media brands and content monetisation products. Whenever you need access to our audience base, or strategic content marketing services we’re proud to serve you with over 20 years of proven results in both the mature consumer and leisure sectors
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Parkdean Resorts
Travel
Parkdean Resorts is the leading operator of holiday parks in the UK, welcoming in excess of 3 million holidaymakers each year. We own and operate 65 award-winning holiday parks and have an unrepeatable freehold property footprint with 3,500 acres of land including forests, peatbogs, rivers, beaches and headlands in some of the UK’s finest beauty spots. With over 30,000 pitches, we include a wide range of accommodation options, from static caravans to luxury lodges and glamping, as well as touring and camping pitches. We have 20,000 holiday homeowners, and sell over 600,000 holidays a year, mainly to families.
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Paul Carter
As a Board Advisor & NED, I help organisations drive business growth and create value. I am a strategic leader with experience in delivering value across publicly quoted, privately owned and P/E backed organisations. I have significant experience in Adventure Travel and Vacation Rental. Organisations benefit from my expertise in driving growth, and navigating the international environment. Experienced in M&A, I have advised and led on acquisitions, exits and JV partnerships in the UK and overseas. I have served on the board of The Federation of Tour Operators (now ABTA), and The Institute of Customer Service, and bring commercial astuteness and a customer centric approach.
I currently chair MacsAdventure, am a trustee and soon-to-be chair at The Safer Tourism Foundation, and run our own rural retreat in Herefordshire
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PDV
Agency
For 25 years we have helped our clients with planning and strategy of their Customer Acquisition and Retention campaigns. We help with first party data supply, insight, direct mail, email, outbound telemarketing, lead generation, database management, digital marketing, analytics and attribution. Our clients ask us to solve 3 problems; ‘Help me acquire more customers’, ‘Help me acquire customers more efficiently’, and ‘Help me sell more to my existing customers’. We use data and direct marketing to solve these problems for many clients including Pure Cremation, tails.com, Age UK, Neilson Financial Services and Just Go Holidays.
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Pegasus Homes
Property
At Pegasus Homes, we create high-quality homes within friendly communities exclusively for the over sixties, in some of the most sought-after and convenient locations across England. We believe that later living should be one of the most rewarding times of your life. Our communities are designed to break down the preconceptions and barriers that limit the enjoyment of later life, providing connection, security and freedom to those enjoying life over 60.

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PensionBee
Age Products
PensionBee is a leading online pension provider, making pension management easy for its customers while they save for a happy retirement. It helps consumers combine their old pension pots, make flexible contributions, invest in line with their goals and values and make withdrawals from the age of 55 (increasing to 57 in 2028). It offers a range of investment plans, including fossil fuel free options, from some of the world’s largest asset managers.
PensionBee is authorised and regulated by the Financial Conduct Authority.
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Plataforma 50 – Spain
Plataforma50 Hacking longevity is a social consultancy from the Basque region, specialising in the silver economy. We support private and public organisations in the longevity economy in their development. Our aim is to provide vision and tools to make demographic change a scenario of opportunity for all ages. Our lines of work are: Senior marketing; Territorial development; Intergenerationality; Senior talent. We offer training, marketing and communication consultancy, and project formulation and management. We are an active agent in our community and are open to collaborate with organisations from the rest of the world, and eager to learn from the Silver Marketing Association.
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Plataforma 50 Net
Media
Plataforma50 Hacking longevity is a social consultancy from the Basque region, specialising in the silver economy. We support private and public organisations in the longevity economy in their development. Our aim is to provide vision and tools to make demographic change a scenario of opportunity for all ages. Our lines of work are: Senior marketing; Territorial development; Intergenerationality; Senior talent. We offer training, marketing and communication consultancy, and project formulation and management. We are an active agent in our community and are open to collaborate with organisations from the rest of the world, and eager to learn from the Silver Marketing Association.
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Precision Platinum
Agency
We put data at the heart of everything we do, to cut campaign wastage and improve return on investment.
Our clients value the integrated creative and media service that we offer, backed by an in-depth understanding of their industry – and marketing to older people. They want a partner that can produce the most powerful, targeted and personalised creative and media strategies to give their campaigns the results they deserve.
We produce national multichannel campaigns (traditional, broadcast, DM and digital) as well as geotargeted campaigns that reach densities of your potential customers on a local level. Whatever the challenge we provide a campaign mix that optimises your budget for the greatest return on investment.
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ProAge
Recruitment
ProAge is a member-led UK charity, established to help companies access the talent they need by promoting greater age inclusion in the workplace. We want to create an environment where workers of all ages can thrive, and older workers have the opportunities they need to continue working and choose when and how they retire.
We offer an age-inclusion audit to help companies understand where they are on their journey and develop recommendations for improvement. We also provide training on age inclusion and multigenerational teams along with support in establishing employee resource groups focused on age.
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Professor Caroline Scarles
Caroline is Professor and Vice Dean Research at Brunel Business School, Brunel University of London.

Her research focuses on technology for social good, inclusion and accessibility, and co-designing research interventions and projects that identify non-academic priorities to affect change.

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PSE
Agency
PSE is a specialist direct mail agency with nearly three decades of experience helping some of the UK’s fastest-growing brands drive stronger results. We combine data, strategy, creative and production to deliver high-performing campaigns through our 6-step process meaning clients can tap into exactly the support they need.
Trusted by brands across sectors – including travel companies targeting the silver market – we understand how to engage this experience-led, response-driven audience. From escorted tours and cruises to once-in-a-lifetime trips, we help travel brands reach the right customers with relevant, timely campaigns that convert interest into bookings. We also won a Gold DMA for our work in both travel and retail sectors
Most recently, we were recognised at the Silver Marketing Awards, receiving a Highly Commended with our long-standing client Willowbrook – a reflection of the results we deliver and the partnerships we build.

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Rachel O’Reilly Communications and Coaching
Marketing
With more than 30 years’ experience working at a senior level in communications, Rachel O’Reilly has worked in-house and in agencies, managing everything from company acquisitions to new brand launches. Under Rachel’s leadership, the team is able to help scan trends, tap into topical and newsworthy issues, connect you with influential media, create fame-driving campaigns and offer discrete communications advice for leaders. Specialist sectors are health, wellbeing and not-for-profit. Working together covers internal, external and corporate communications with bitesize payment options. All campaigns are tailored to your brief and working together is designed to be inspiring, results-driven and enjoyable.

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Rachel Pease
Rachel is the founder of Mash Marketing Consultancy, providing businesses with marketing strategy for brand and business growth. With sixteen years’ experience across multiple industries and eight years specialising in marketing for the later life demographic, she offers tailored Later Life Marketing Services, with an exclusive offer of support for Silver Marketing Association members (please visit the Member Resources page for more information).
Rachel’s recent work with the Silver Marketing Association on insight into the later life market has been an absolute pleasure and she’s delighted to continue the partnership.
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Rachel Woodward-Carrick
When my sixtieth birthday loomed into view on the horizon, I decided it was time I actively prepared for older age. My investigations into how to do this led me to write a booked called Happy Silver People, full of suggestions for leading a happier, healthier, and easier life as you grow older. It was a wonderful moment when I held the first copy in my hands in November 2022, the day after I turned sixty! During my thirty-five years working in international education and training, I’ve lived in many different places in the UK and overseas. At present, I’m based in on the south coast of England, where I have a very full-time job as a College Director, in addition to being a board member for the Bournemouth town centre Business Improvement District (BID) and the International Education Association, a voluntary Vice President for Young Lives vs Cancer (previously CLIC Sargent) and an ambassador for The Colour Works Foundation. In terms of my silver-related activity, I am currently exploring additional ways to share ideas about more positive ageing, to make our local community more age-friendly, and to create opportunities for multi-generational engagement. Other ways in which I’ve recently enhanced my own happy silver life include taking up tennis, trying paddle-boarding, and learning how to act.
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Radio Experts
Media
What sets Radio Experts apart is the breadth of our experience, the depth of our capabilities and the flexibility of our approach. We combine market intelligence with trading agility, audience analysis with creative thinking to deliver effective, impactful radio campaigns.
Whether you are considering airtime, promotions, sponsorships or production.Whether the brief is for a launch, sales, branding, reactive, response or tactical campaign…Or whether you just need some good advice on which route to take. From meticulous targeting through to full post-campaign analysis, at Radio Experts, your challenge becomes our challenge.
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Ramble Worldwide
Travel
Ramble Worldwide are the original experts in small group, expertly led walking holidays. Founded in 1946, they were originally the commercial wing of the Ramblers’ Association (now ‘The Ramblers’). Fast-forward to the present day and Ramble Worldwide offer over 300 small-group and self-guided walking holidays in the UK, Europe and around the world. All trips are hosted by expert leaders with the knowledge and experience to turn every journey into a memorable adventure. Ramble Worldwide operates with a wholly charitable ethos, channelling back surplus profits into the Ramble Worldwide Outdoor Trust and supporting initiatives that enable access to the great outdoors.
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Realise Longevity
Thinktank
RealiseLongevity was founded by Annie Coleman, an Ambassador for Stanford University’s Center on Longevity. It provides strategic advice to forward thinking organisations seeking to capture the trillion-dollar longevity opportunity by integrating age diversity into their growth strategies, talent management, and market approach.
Annie also coaches senior executives to transform their executive success into a meaningful next chapter, guiding them to design purposeful post-corporate lives that leverage their expertise, networks, and passion for maximum impact: inspirement not retirement.
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Really Helpful Club
Lifestyle
The Really Helpful Club is a unique network of positive and like-minded people who share their connections, advice, knowledge and experience to inspire, inform and empower one another at every age and every stage in life. Launched in 2014, our vibrant, supportive and collaborative community of over 17,000 is continuously expanding through regular events that help our members to achieve their personal and professional goals.
A place where you can access trusted resources, share advice and connect with others. Really Helpful Club delivers a directory of recommended experts and valuable events for our community, for schools and corporates. A supportive network that listens, we are here to help and empower you to navigate key stages of transition. From early years parenting and career breaks, to the emotional needs of teenagers, returning to work and advancing your career, health challenges of the midlife, and juggling demands of supporting elderly parents, it is our shared journeys that bind our community together and is our greatest asset.
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REIGN
Agency
REIGN is a specialist led, partner agnostic media agency built for ambitious brands who want a genuine media partner, not just a supplier.
We blend deep audience intelligence, precise data driven negotiation, and senior led execution across the full media mix, from broadcast TV, CTV, OOH, and audio to paid social, search, and programmatic.
Every strategy starts with a clear business goal and works backwards to the right media solution. No junior teams, no hand offs, no black boxes, and no vanity metrics. Just direct access to experienced practitioners who take genuine accountability for your commercial results, backed by live household IP level tracking and total transparency from day one.

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Rest Less
Age Services
Rest Less is a digital community and advocate for people in their 50s, 60s and beyond with more than 850K registered members across the UK. It offers content, guidance and resources on a range of topics spanning Work and Careers, Learning, Money and Pensions, Health, Hobbies and Activities, Social Connections, Relationships and more.
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Retire and Roam
Travel
Retire & Roam helps people find the inspiration and confidence to embrace travel in their golden years and live life with no regrets.
We partner with organisations – from financial service providers to employers and community networks – to deliver inspiring in-person and online events for those approaching or in retirement, as well as for their adult children who want to support them in living life to the full.
Our mission is to empower more people to roam with confidence and achieve their travel dreams, no matter what life has brought their way. For our partners, we build community, connection and growth, as well as helping reward and benefit teams offer a unique, intergenerational benefit that goes beyond traditional wellbeing pillars – supporting fulfilment, purpose and confidence in life after work.
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RHS
Lifestyle
The RHS is the UK’s gardening charity, helping people and plants to grow. Our mission is to be there on people’s lifelong journey with gardening – to bring happiness, health, stronger communities and a thriving natural world. With over 220 years of experience, we support gardeners of all ages with expert advice, community and schools projects, scientific research and professional qualifications. And we invite people to find inspiration for their own green spaces, and enjoy wonderful days out immersed in gardening at our five RHS Gardens, Garden Centres and iconic RHS Flower Shows.
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Roar Forward – USA
ROAR forward, in partnership with Hearst and based in New York City, provides business intelligence on the significance of the growing 50+ population – their behaviours and attitudes, along with a new study and recommended tactics to connect with them.
Offerings include the ROAR Report and Bulletins; C-Suite Leadership Roundtables; New Longevity insights; and more to reach the “Re-Imagineers,” the segment of the 50+ population that is re-imagining the second half of life. The founder is Michael Clinton, a best-selling author, new longevity expert, thought leader and keynote speaker on the changing face of what it means to live longer. A former president and publishing director of Hearst Magazines, he now serves as the special media advisor to the Hearst Corporation’s CEO.
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Ruth Perrett
Ruth is the Operations Director for the Society of Later Life Advisers (SOLLA), which is a not-for-profit organisation founded in 2008 to help older people and their families find trusted accredited financial advisers who specialise in the financial needs of those in later life advice.
Ruth is responsible for the day to day running of the organisation, including marketing the society to financial advisers and organisations who work in the later life sector, and to older people and their families looking for a financial adviser. She also helps advisers market their services to consumers.
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Saga
Travel
Saga began in 1951, when Sidney De Haan and wife Margery offered off-peak holidays for retired people to their small seaside hotel in Folkestone, Kent. The idea took off, and Saga grew to become a complete lifestyle company for people over 50 – offering a range of worldwide holidays, river and ocean cruises, insurance products, financial services, and media. Saga celebrates its 75th anniversary in 2026, and their continued success is based on their high standards of personal service, attention to detail and listening to customer’s valued feedback – providing an exceptional experience every time. Saga wants to make the UK the best place to grow older in and is completely committed to a positive conversation on age as we believe that experience is everything.
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Saga Magazine
Media
Saga Magazine is the UK’s bestselling monthly subscription magazine. Enjoyed by over 213,000 subscribers, Saga Magazine has articles from the latest health advice to invaluable financial news from our experts Paul Lewis and Annie Shaw, plus money-saving tips. There are amazing real-life stories, travel ideas from dream destinations to short city-breaks, practical gardening tips and delicious recipes, plus style advice for grown-ups. Plus in-depth celebrity interviews, our columnists’ wry take on life, brain-teasing crosswords, and coverage of not-to-be-missed events, the arts, music, film, TV and books.
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Sandals Resorts
Travel
Family-owned Sandals® Resorts offers adults-only getaways that bring guests closer to the vibrancy, authenticity and spirit of the Caribbean. Pioneers of the all-inclusive holiday experience in the region, Sandals has 17 beachfront resorts in Jamaica, Antigua, Saint Lucia, The Bahamas, Barbados, Grenada, Curaçao, and Saint Vincent and The Grenadines, each reflecting the genuine vibe of its island home. From local food favourites and global flavours, to butler service and signature suites, including the Caribbean’s first Overwater Villas, Sandals makes it easy for guests to go all in on holiday mode. Beyond the resort gates, immersive destination experiences, like a newly piloted Island Inclusive dining programme and MINI Coopers for island exploration, raise the bar on the all-inclusive holiday. Championing the region it calls home, Sandals demonstrates the transformative power of tourism and its impact on lives through its philanthropic arm, the Sandals Foundation.
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Sarah Haran
Fashion
Sarah Haran is a British luxury handbag brand created for women who know their own style and want accessories that work beautifully with real life. Crafted in luxury leathers, each bag is made to be styled for work, travel, cruising, weekends and evenings. Our unique Style Pop-On system allows straps, pouches and decorative accents to change the look in moments, giving women more choice without needing more bags. Elegant, practical and personal, Sarah Haran celebrates confident women at every stage of life and also offers thoughtful corporate gifting solutions for companies wanting to delight clients, teams or customers.
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Seafarer Sailing
Travel
Seafarer Sailing is a UK market leader in flotilla holidays, bareboat yachting and beach-based sailing. It increasingly caters for ‘silver’ customers who wish to learn new skills, enjoy a ‘soft adventure’ holiday and make like-minded friends, or enjoy multi-generational water or beach-based activity holidays. To this end, Seafarer runs a range of Royal Yachting Association dinghy and yachting courses in the warm waters of the Mediterranean, and also on the UK’s south coast. As Seafarer MD Chris Lorenzo says, ‘our older customers have increased leisure time and want to invest in their ability to stay young by staying active’.
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Senior Response
Age Products
Senior Response is one of the UK’s first and only Client Contact Management Service dedicated to the over-50s market. Currently 58% of our staff are over 50, with 17% above the retirement age. This dynamic we find enables our teams to build trust, show empathy, and have quality conversations with our client’s customers.Trading since 2001, and based in Solihull West Midlands, we manage client contact communication, by phone, SMS, email, and post on behalf of our clients.
Our team of enthusiastic and mature agents remains to this day, the foundation of our business. Nearly 20% of our staff have been with us for over a decade with an average tenure across the business of 6 years. We are FCA regulated for products and services.
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Seniosphere – France
Since 2006, Seniosphère Conseil has been the French leader as a strategy and marketing consultancy for the fast-growing market of seniors over 50. Our distinct expertise is built on a deep quantitative and qualitative understanding of seniors of all ages, the identification of new senior trends worldwide, and 18 years of consulting both in France and internationally, with leaders in banking, insurance, consumer goods, retail, health, and technology sectors.
We guide our clients in assessing demographic impacts, identifying market opportunities, and developing successful new strategies, as well as in the design and marketing of new products or services. Seniosphère Conseil turns the challenges of demographic aging into growth opportunities.
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Sentai
AI
Sentai is a voice enabled, AI-powered digital assistant that helps older adults stay in control of their day-to-day life, keeps them connected to their circle of care and supports them to live a healthy and independent life. It offers daily companionship, wellbeing checks, reminders and voice messaging through its own Sentai Smart Hub and a connected app for families.
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Sharon Rose
Social Gerontologist Sharon Rose, M.S., creates and implements programs for intergenerational communities and companies. Her work includes innovating and marketing cross-generational activities and programs for education, inspiration, healthy aging, and the use of agetech devices to improve quality of life, productivity and social engagement.
She has served as Vice President of Programs for Elder Services Resources Network in Boca Raton, Florida and was responsible for initiating and implementing community intergenerational programs for Palm Beach County. Sharon received a Master’s degree in Gerontology, Management of Aging Services, in 2017 from the University of Massachusetts Boston. She has lived in several U.S. cities, including New York, Los Angeles, Las Vegas, San Diego plus South Florida, developing a strong network of relationships, both domestic and international.
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Sharon Rose – USA
Social Gerontologist Sharon Rose, M.S., creates and implements programs for intergenerational communities and companies. Her work includes innovating and marketing cross-generational activities and programs for education, inspiration, healthy aging, and the use of agetech devices to improve quality of life, productivity and social engagement.
She has served as Vice President of Programs for Elder Services Resources Network in Boca Raton, Florida and was responsible for initiating and implementing community intergenerational programs for Palm Beach County. Sharon received a Master’s degree in Gerontology, Management of Aging Services, in 2017 from the University of Massachusetts Boston. She has lived in several U.S. cities, including New York, Los Angeles, Las Vegas, San Diego plus South Florida, developing a strong network of relationships, both domestic and international.
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Silver Economy
Age Services
Silver Economy is a leading source of research and data on longevity trends and the business impact of the Silver Generation.
We define, size, and analyse the Silver Economy, a multi-trillion-dollar market spanning four core sectors: Senior Living & Care, Longevity Health, Longevity Finance, and Senior Tourism, alongside a range of adjacent markets.
We also track AgeTech, a cross-sector enabler transforming how older adults live, stay healthy, and remain engaged.
Our insights help businesses, investors, and policymakers understand and capture the opportunities created by global ageing.
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Silver Gen Creative Agency – USA
Marketing
This is the sister company of Silver Gen Holdings and has been launched in partnership with Matt Williams (former CEO of The Martin Agency) and Kelly O’Keefe, (former Chairman of the VCU Brandcenter).
Silver Gen Creative is an agency focused on the 55+ silver generation marketplace. The agency will look to scale in 2026, providing creative and marketing services to US and International companies which offer products and services to the 55+ marketplace.
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Silver Gen Holdings – USA
Age Services
Silver Gen Holdings is an investment and operating platform focused on the 55+ “Silver Generation”. We build companies across life transitions, health, wellness, technology, housing, and leisure that empower older adults to live vibrant, independent, and fulfilling lives.
Our hands-on, long-term approach scales purpose-driven brands designed for this fast-growing demographic.

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Silver Magazine
Lifestyle
Silver Magazine is part of an independent lifestyle brand for people in midlife. Our readers are experienced, exacting, and spending big on the things they enjoy, from travel, fashion and food, to cars, interiors, wellbeing and new experiences. Silver reflects how people in midlife actually live, rather than showcasing the outdated stereotypes that still unfortunately dominate a lot of 50-plus marketing campaigns.
We have carried out our own in-depth research into our readership, giving us a strong understanding of what motivates them, what frustrates them, and how they want brands to speak to them. The magazine’s content is vital, relevant, and challenging.
We work with partners whose products, services, and values connect with our readers and align with our attitude. For us, effective marketing to people over 50 starts with one simple point: this is not one homogenous age group. Fifty can mark the beginning of several very different decades and different stages of life.

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Silver Surfers
Age Services
Founded in 2014, Silversurfers is a safe, trusted, and vibrant community for the over-50s, built on our “Life Positive” mantra.
As the UK’s largest online community for the young-at-heart, Silversurfers brings together over 1 million Facebook followers, 60,000 Instagram followers, and 385,000 website members, generating more than 100 million page views each month.
And we’re growing faster than ever!
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Silver Travel Advisor
Group Travel
Worldwide holidays and cruises curated by the experts in over 50s travel
Silver Travel Advisor is the UK’s leading travel agent for the over 50s, dedicated to providing a wide range of holidays for every silver traveller.
Whether you are looking for a city break, a beach escape, a cruise voyage or an adventure further afield, we’ll support you every step of the way. From ideas and inspiration to advice and reviews, through to making your holiday booking, we’ll take a personal approach to creating your perfect holiday.
Our ethos ‘Tried. Travelled. Trusted.’ means you can be assured of genuine, first-hand travel advice and recommendations. From our experts, our community and our curated collection of partners.
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SmartOnion
Age Products
SmartOnion is a secure digital platform that helps you organise all your important life documents without the need for an overflowing filing cabinet. Many people have wills, LPAs and funeral plans, but everyday administration is often left in a mess. SmartOnion provides a simple, structured way to manage personal, household, financial and legal information, accessible from your laptop or smartphone and shareable with a trusted loved one.
Useful for all ages, it is particularly valuable for the over 50s, giving peace of mind today and ensuring someone can take over tomorrow.

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SmartResponse
Agency
SmartResponse Media are a London based specialist full service direct response television (DRTV) agency helping brands achieve monetary return on investment from our DRTV campaigns.
We manage ‘script to screen’ DRTV advert production, specialist media buying/planning and optimise our DRTV advertising campaigns to drive our client’s profitable return on investment utilising our proprietary software, SmartView, with the entire process delivered by our highly experienced in-house team.
SmartResponse work with both household brands and start-ups across a broad range of sectors in DRTV including consumer goods, travel, financial services, recycling, fashion and mobility.

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Square 7 Media
Media
Square7 Media: Your go-to team of media specialists. We publish engaging magazines and connect businesses with the 50+ audience through effective advertising sales. Working with over 23 organizations, including retirement communities, professional bodies, retailers, and national charities, we’ve built a solid reputation in the membership sector for over 20 years. Count on our publishing expertise and unmatched ability to generate advertising sales revenue. Need help with magazine publishing, boosting your advertising sales or are you considering marketing to a 50+ audience? We’d love to hear from you!
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St. George’s Village
Senior Living
St George’s Park – Augustinian Care is a charity that runs an Integrated Retirement Community located in 250 acres of outstanding Sussex countryside.
The community consists of a 240 apartment independent living village with extensive facilities , 27 Assisted Living Apartments which offer a further level of assistance and two 60 bed Care Homes. Our award winning approach offers people the chance to enjoy their later years offering a bespoke level of assistance if and when required. Live life to the full….
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Stephen Daltrey
Stephen began his leadership career as a Young Officer in the Royal Navy. He then held leadership roles across the UK travel industry, including retail, tour operations, shipping, travel management and airlines. He is a fully trained Gestalt psychotherapist, a qualified counsellor, and has over 10,000 hours experience in international coaching.
Stephen is a Trustee of mental health charity Music Minds Matter, and a Women In Travel Male Allyship Mentor. The Silver Market will enjoy his next book- ‘Deep Satisfaction in Life & Wealth Psychology -Practical success Tools For Navigating the Challenges and Enjoying Your Wealth.’
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Steve Dunne
Steve Dunne is the chief executive of marketing and training consultancy Digital Drums Ltd. where he consults for a range of travel companies and associations and moderates many industry conferences and seminars.
He is a fellow of the PRCA, the World’s largest communications body and is a Travel Weekly columnist, writing regularly on marketing in the travel sector. He is a holder of the Chartered Institute of Marketing Lifetime Achievement Award (Travel and Tourism).
He has managed three major PR and marketing consultancies including Affinity Consulting, one of the UK’s leading leisure and travel marketing consultancies. Steve was later one of the founders, and managing director, of the UKs largest travel and tourism PR and marketing consultancy, Brighter Group, later becoming executive chairman before its sale to Finn Partners in 2018.
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Suzanne Noble
Suzanne Noble is a trailblazer in challenging perceptions of ageing. In 2016, she founded the social enterprise Advantages of Age to counteract the media’s often negative portrayal of growing older. Since its inception, the organisation has received grants from prominent funders, including the Arts Council, the Paul Hamlyn Foundation, and UnLtd. It has hosted a wide range of activities and events, from films and performances exploring themes of death and dying to a vibrant bus tour featuring older adults dressed in flamboyant outfits. In 2023 it launched the Advantages of Age Awards, championing people and organisations promoting positive ageing.
In 2017, Suzanne co-created a startup programme for individuals over 50, now known as Startup School for Seniors. This initiative has empowered over 600 people to launch their own businesses. More recently, she has become the host of the weekly podcast Sex Advice for Seniors, accompanied by a TikTok channel boasting over 150,000 followers. Her work has been highlighted in numerous publications, including The Telegraph, The Times, iNews, Saga, and The Daily Mail.
On the side, Suzanne is also a jazz and blues singer, performing at cabaret and music venues across London.
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That Media Team
Agency
At That Media Team Ltd, we’re passionate about helping brands make the most of print marketing.
As a specialist print media agency, we plan and buy inserts, direct mail, newspapers, magazines and other print channels for campaigns targeting the over-50s market and beyond.
Uniquely, we’re one of the few UK media agencies to provide in-house print production and fulfilment, giving our clients greater control, consistent quality, faster turnaround times and lower costs by removing unnecessary intermediaries.
We’re delighted to have joined the Silver Marketing Association and look forward to connecting with brands and organisations seeking expert print media planning, buying, production and fulfilment that delivers measurable results.

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The Behaviours Agency
Agency
We’re proud members and passionate about understanding and influencing midlife women. Our goal is to help clients grow their businesses by transforming their brands, marketing activities, and future revenue growth. We believe in behaviour-first thinking, obsessing over customer behaviour, and using behavioural science to uncover and unlock audience behaviour. This leads to more effective creative solutions, better business outcomes, and improved stakeholder engagement. Brand memorability matters for us. Our aim is to make our clients’ brands top of mind when customers enter the category. We deploy creative techniques to ensure they’re the obvious choice. Our female founders have proven that doing good business and doing business for good can be the same thing. We’re proudly B-Corp accredited and have been awarded IPA CPD Gold and Investors In People Gold.
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The Big Window
Agency
Award-winning and published, the Big Window team has led the way in understanding and then supporting organisations to fulfil the needs of older consumers and, in doing so, helped them realise their lifetime value. Among its many achievements, the Big Window brought the concept of age perception to predict media engagement, optimising advertising messaging for older consumers, shaping new and relevant propositions for the new older generations, and how to segment the over 50s market as an underpinning for targeting success.
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The Boutique Adventurer
Age Services
The Boutique Adventurer is an online magazine with a strong social presence for experienced travellers over 50 who are getting older, not old. Founded in 2016, it has spent the past decade building a loyal audience of well-travelled readers looking for fresh ideas, distinctive destinations, and more meaningful ways to explore the world. The site averages around 80,000 page views a month and is backed by a social media community of more than 200,000 followers across its main platforms. Its audience is especially drawn to boutique hotels, local culture, and immersive travel experiences, with a particular passion for food and wine. The Boutique Adventurer is edited by Amanda O’Brien, a London-based travel writer and marketer with a WSET Level 3 qualification, which brings added depth and credibility to its growing focus on wine tourism.
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The Death Planner
Age Services
As a former funeral director and now a qualified estate planner, I help people approach the end of life with clarity, confidence, and compassion. Discussing death with those you love is difficult, yet planning for it can ease an enormous burden. When families know their loved one’s wishes, it brings certainty and comfort during one of life’s hardest moments. I support clients in preparing Wills, Trusts, Letters of Wishes, Lasting Powers of Attorney, Digital Estate Planning, and even Death Cleaning. Thoughtful preparation isn’t morbid; it’s empowering. By planning ahead, you protect your wishes, support your family, and gain genuine peace of mind to make the most of your finite life.
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The Great Escape
Career Coaching
Many people with ideas for a great business stay stuck in an unfulfilling corporate job, waiting for retirement to arrive. They’re trapped on a gilded treadmill of salary, status, and perks. They fear that stepping off will crash their lifestyle or their credibility and will be too much of a financial risk.
“The Great Escape” is a bold new initiative designed to help mid-career professionals take back control of their futures and start their own businesses, either as a side hustle or a full-time venture, without putting their financial future at risk.
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The Kite Factory
Media
The Kite Factory is the free-thinking media agency for brands with big plans. We enhance reach, reputation, and revenue by giving every client the best in heart, art and science, which means going the extra mile to understand their world and collaborating to create market-leading strategies, anchored in intelligent data and insight. The Kite Factory works with a variety of commercial and not for profit organisations, including WaterAid, David Lloyd Leisure, Leigh Day, Flight Centre, Stroke Association, Triodos Bank, and True Royalty TV.
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The Media Remix
Having spent 25+ years invested in both marketing & advertising for the mature marketplace – I would like to share my experiences in a 1:1 approach with businesses looking for a new media mix by working directly with myself! I have seen both sides of the media landscape by jumping the fence…. Managing the Marketing for a Direct Response Nostalgic Music Company before Heading up Advertising for a publisher with well-known News & Magazine brands targeting the mature market including the world’s longest running women’s magazine. I am looking to support your business and its objectives as a media buying extension of your marketing. A mixture of my experience & contacts allows me to buy advertising while accessing some great creative ideas and cost-effective ways to target your ideal audience which are more affordable than you may think. Let’s Talk!
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The Media Remix
Agency
Having spent 25+ years invested in both marketing & advertising for the mature marketplace – I would like to share my experiences in a 1:1 approach with businesses looking for a new media mix by working directly with myself! I have seen both sides of the media landscape by jumping the fence…. Managing the Marketing for a Direct Response Nostalgic Music Company before Heading up Advertising for a publisher with well-known News & Magazine brands targeting the mature market including the world’s longest running women’s magazine. I am looking to support your business and its objectives as a media buying extension of your marketing. A mixture of my experience & contacts allows me to buy advertising while accessing some great creative ideas and cost-effective ways to target your ideal audience which are more affordable than you may think. Let’s Talk!
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The Specialist Works
Agency
The Specialist Works is the go-to media agency for entrepreneurial brands navigating the critical phase beyond start-up but far from the slow lane of corporates.
Our clients are ambitious, often PE-backed or founder-led, and ready to disrupt legacy categories. They move fast, outthinking rather than outspending rivals.
We bring deep expertise in marketing to mature audiences – supporting brands like RHS, Hidden Hearing, Oakhouse Foods, McCarthy Stone, and Pure Retirement.
As such, we understand the nuances, needs, and strengths of this market and their often under-appreciated audiences. Delivering performance today and brand growth tomorrow with bold thinking, smart media, and specialist activation.
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Tim Greatrex
From farming to media/martech and on to business management Tim is a commercially driven leader with 30+ years’ experience scaling businesses, driving revenue, EBITDA growth, and preparing companies for funding or exit. A pragmatic, energetic operator, he builds high-performing teams, challenges strategy, and works confidently with boards, investors, and stakeholders. He has successfully repositioned and grown numerous businesses, including a gold mining business (!), to create successful exits for all stakeholders, the latest being Passion Digital.
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Tina Woods
Tina Woods is a mission-driven social entrepreneur and system architect bringing diverse stakeholders together in shared endeavours to improve and level up health. She is Founder and CEO of Collider Health and works with private, public and third sectors, including UK Research and Innovation (UKRI)’s Healthy Ageing Industrial Strategy, NHS AI Lab, and emerging Integrated Care Systems. She is the Healthy Longevity Champion for the National Innovation Centre for Ageing, aiming to accelerate ageing intelligence and secure UKRI’s strategic aims to ensure better health, ageing and wellbeing in the UK and globally.
Tina is director of the All Party Parliamentary Group for Longevity secretariat and leads the Open Life Data Framework. She is Co-Founder and CEO of Business for Health, a social venture working with the CBI, bringing ‘Health’ into ‘ESG’ mandates to support sustainable innovation and investment in preventative health and care.
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Tony Maniscalco
Tony has worked in travel marketing teams for well over 30 years, along with roles in overseas contracting, resort and general management, product development and public relations with companies ranging from Silvair Holidays, Falcon Leisure, Blue Arrow Holidays, Hartland, Mundicolor and Ramblers Walking Holidays,
He is currently semi retired but retains an avid interest in the travel industry and regularly maintains contact with many of his past work and industry colleagues spanning over 3 decades! As such and utilising this experience, he is happy to help any companies with any assistance or projects they may have!
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Tony Watts
Tony has spent his career in a mix of comms roles, starting in PR before moving onto marketing and advertising, then journalism. As well as editing business magazines and local newspapers, he was the founding editor of the UK’s first national newspaper for older people. Today he is a freelance copywriter for a wide range of national and regional clients.
Over the last 10 years he has dedicated part of his time representing older people, trying to ensure that their views are heard when decisions are made affecting their lives. His work on behalf of older people was recognised with an OBE in 2014. Co-author of “The Midlife Review”.
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Travelzoo
Travel
Travelzoo® provides its 30 million members exclusive offers and one-of-a-kind experiences personally reviewed by its deal experts around the globe. They have their finger on the pulse of outstanding travel, entertainment, and lifestyle experiences, and work in partnership with more than 5,000 top travel suppliers— their long-standing relationships give Travelzoo members access to irresistible deals.
While it does cost companies money to have their deals listed on Travelzoo, a series of quality standards are applied to every deal, which means that no amount of money ensures that a deal will be published.
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trundl
Age Services
Imagine turning any walk into a superpower that helps both people and the planet. That’s exactly what trundl does. trundl is a friendly app that turns your steps into something magical – supporting charities, boosting your health, and helping to protect the environment. All at the same time.
When you join trundl as an individual or company member, walking becomes more than just moving from point A to point B. Each step you take helps UK charities, gives you a little fitness boost, and lets you see how many carbon emissions you’re saving if you choose to walk instead of drive. It’s like being a real-world superhero, but with comfortable shoes and no cape required.
trundl is the UK’s only non-competitive walking membership community where it’s not about how far or how fast you go and we’re passionate about keeping trundl accessible to everyone, no matter their age.
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Turners Oak
Agency
Turners Oak is the only advisory and estate agency service that specifically supports older homeowners to navigate the uniqueness of moving home in later life. Our purpose is to empower older homeowners to thrive in later life. Whether that is via our advisory service which provides information, advice and support so that older homeowners (and their families if they have them) can make informed, proactive decisions about their lived environment without pressure; or via our estate agency service which provides support tailored around the emotional, practical and financial uniqueness of selling a home that has been lived in and loved for many years.

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TV Ads Work
Agency
TVADSWORK is a full-service advertising agency and media specialist, working with companies of all sizes to plan, create, book and deliver impactful TV, streaming, radio, cinema and out-of-home campaigns.
TV advertising is more accessible and cost-effective than many realise and TVADSWORK simplifies the process. As a single, expert partner, we provide a turnkey solution, managing every stage in-house, from concept to delivery.
From planning to delivery, script to screen, our award-winning creative team and expert media planners work with broadcasters to build highly targeted campaigns designed to reach the right audience and achieve the best possible results. With detailed audience profiling and strategic media planning, budgets are carefully focused to minimise wastage and maximise impact.
Every campaign is backed by comprehensive performance data, ensuring transparency, accountability and continuous optimisation.
With over 30 years of experience, TVADSWORK is built on relationships, conversation and collaboration. We pride ourselves on becoming an extension of your team, fully invested in delivering meaningful, measurable outcomes.
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u3a
Lifestyle
u3a is a UK-wide movement of 485,000 people in later life, bringing communities together to learn, share skills, build friendships and live with purpose. Through more than 1,000 local u3as, we have a distinctive perspective on what matters to people beyond full-time work and how later life is changing. Our research provides fresh insight into this diverse and influential audience, while our publishing channels include a member magazine reaching more than 185,000 subscribers. We welcome opportunities to share our knowledge, collaborate with like-minded organisations and develop partnerships that connect brands with an engaged community in relevant, respectful and mutually valuable ways.

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UniFida
Data
Our overall aim is to help organisations build more customer value at less marketing cost.
Our principal activity is to help our clients measure the payback from every individual media investment, online and offline, indirect and direct.
Our technology focus has been to develop UniFida’s customer data platform, and customer journey based marketing attribution, known as MTA.
We support sustainability through the provision of our CO2 counter which enables our clients to measure the emissions from marketing campaigns through every channel from TV to digital.
We offer much more than a martech platform, as we combine people with technology to deliver bespoked solutions.

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University of Westminster – Acting Against Ageism Industry Guidelines
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Vertigo Design
Design
Vertigo Design was born in 1997 with a very simple philosophy: you can make a mountain out of a molehill, or a molehill out of a mountain – we prefer the latter. So, what do we do? At our core, we build brands – how you look, how you sound, and how your customers see you. But this isn’t about us – it’s about you. Everything we do starts with three core principles: what’s your proposition, what’s your offering, and how do we project this to your customers? With over 35 years of experience in both digital and traditional marketing, we’ve worked with clients across a wide range of sectors – including brands focused on the over 50s market.
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Vicky Carne
Vicky is a digital entrepreneur and content creator, currently developing an AI-powered voice chatbot to enhance communication and support in retirement communities. Throughout her career, she has explored how emerging technology can improve lives – from publishing computer games based on bestselling books to co-founding an early email marketing company and developing online educational tools. Now living in an over-60s community herself, she is passionate about making AI more accessible for older adults. Through writing and video content for the 60+ audience, partly through her YouTube channel, 3A-AI, she demystifies technology and highlights its potential to enrich later-life experiences.

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WCF
Age Products
WCF is an employee-owned family of businesses, operating in retail, e-commerce fulfilment, logistics, and leisure.

WCF Apparel
Our mail order clothing brands – Country Collection and Bella di Notte – offer high-quality, stylish, and timeless co-ordinates to the over 65’s.

WCF Pet & Equestrian
Passionate about animals, WCF Pet & Equestrian have 8 stores across Cumbria, North Yorkshire and South Scotland offer a range of products for animals and rural living. Speciality products include the ‘Lakes Collection’ – our own brand premium dog and cat feed made in the UK.
WCF Leisure
Award winning family and dog friendly sites offering a range of touring, camping, glamping, and lodge accommodation. Visit Herding Hill Farm, Northumberland, Drummohr, Edinburgh and Longnor Wood, Peak District.
WCF Fuels
A top 10 independent oil distributor in the UK delivering kerosene, diesel, and gas oil to domestic, agricultural, and commercial customers. We work closely with industry body UKIFDA to develop and deliver greener forms of liquid fuel.
Allan Stobart Fuels
WCF Chandlers
WCF Ecommerce Fulfilment
A1 Lawn and Progreen, based in Peterborough, offer weed control, grass seed and fertilisers, training, and soil analysis, supported by BASIS Technical Sales Advisors.
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We.Pivot
Age Services
We.PivOT is a research-led consultancy helping people navigate the transition from structured careers to long, happy, healthy, and purpose-driven lives. We are not a coaching practice, although we work closely with trusted coaches. Our work is clinically informed, evidence-led, and evidence-generating, grounded in occupational science and occupational therapy.
It centres on five guiding questions: what truly matters to you, whether you’re ready to embrace this new chapter, what meaningful paths might follow this transition, how to protect your physical and mental wellbeing, and how to navigate the journey with confidence and independence.
We.Pivot supports those who may be financially prepared but less prepared for the identity, purpose, and health dimensions of this transition.
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Whistl Doordrop Media
Agency
Whistl offer media planning tools to help brands effectively reach the right audiences at home, where key purchasing decisions are made. The home environment offers brands a unique chance to connect with potential customers on a one-to-one basis, making creative content and formats essential for driving the right engagement. By utilising data, analytics, and insights, they ensure every campaign is strategically targeted. Their dedication includes investing in their people, data sets, and state-of-the-art eye tracking technology, ensuring that every aspect of a door drop campaign is meticulously planned and executed with the audience and objectives in mind, delivering measurable results.
Discover how door drops can help you attract new customers and foster brand loyalty. They combine creativity with data to assist brands like Sandals, Princess Cruises, Ambassador Cruises, Pure Cremation, and PPP Taking Care in specifically targeting a mature audience in the right way.
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World of Cruising
Cruise
World of Cruising is part of Real Response Media Ltd and is the UK’s number one magazine dedicated to cruising holidays. It’s also the UK’s biggest cruise research and search website allowing customers to get advice, inspiration & recommendation and choose from over 35,000 cruises from the top UK and international cruise lines and travel agents. Dedicated to supporting all cruisers World of Cruising takes an inclusive marketing approach putting customers front and centre of all decisions taken ensuring that the site can be easily used and accessed by all.
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Xanthe Golenko – France
Xanthe is an Australian-born facilitator, researcher, and creative practitioner with nearly 20 years’ experience across academia and industry in health, ageing, and community wellbeing. Based in France since 2024, she supports individuals and organisations to create more meaningful, connected, and fulfilling lives through creativity and storytelling. Xanthe is the founder of Getting Artsy After 50, a platform exploring how creativity, collaboration, and community can enhance wellbeing in midlife and beyond. She designs and delivers digital storytelling and participatory video workshops, hosts events and retreats, and maintains an active arts practice in painting and mixed-media sculpture. Xanthe is a published author on creative arts, health, and intergenerational practice.
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Yola Mealing
Yola’s career began in the last days of pre-digital graphic design, before she moved from creative to agency account management and then client-side marketing, including five years at Bang & Olufsen.
Several years of freelancing as a copywriter and marketing consultant followed, before Yola returned to client-side marketing in 2016, joining Stiltz Homelifts as its first marketing hire.
As Head of Marcoms, Yola has shaped a voice and brand which speaks to older and health-compromised audiences with clarity, warmth and empathy, helping Stiltz disrupt the accessible living industry and establish “homelifts” as a category that is now an industry standard.
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