We are delighted to announce the speakers & panellists who will be taking part in the Silver Marketing Summit 2024. All are experts in their field and will share marketing insights and information with the audience.

This page will be updated on a regular basis.

Keynote Speaker: Michael Clinton

Michael Clinton is the former president and publishing director of Hearst Magazines, and now serves as special media advisor to the Hearst Corporation’s CEO. He is also the CEO and Founder of ROARforward, a joint venture with Hearst Ventures and author of the best seller ROAR into the Second Half of Your Life - Before It’s Too Late. An avid traveller, photographer, private pilot, part owner of a vineyard in Argentina, and founder of a nonprofit foundation, Michael holds a bachelor’s degree from the University of Pittsburgh, plus two master’s degrees . He serves on the boards of trustees of the International Center of Photography and Pace University and the Advisory Board of the Stanford Center on Longevity. He has written for The New York Times, Town & Country, Esquire, and Men’s Health.

Chair - Who’s next? Marketing to the next generation of silvers: Sarah Firth

Sarah, co founder of Anything But Grey has over 30 years experience working in PR. In particular developing strategic and creative led campaigns for clients across the spectrum. Reaching her 50’s as a Creative Director, she realised that so few marketing campaigns were in any way reflective of who she was or any of her friends. So she set about with Nicola to change all of that and Anything But Grey was formed. The agency was set up to help brands and businesses target the over 50’s with the same care and attention that younger cohorts receive, in a genuine and authentic way – marketing created by the people for the people. Beyond Anything But Grey she is a keen footballer, taking up the beautiful game at the age of 54 with the bold goal of playing at Wembley before she is 60.

Chair - Marketing Later Life Housing: Tony Watts OBE

Tony has spent his career in a mix of comms roles, starting in PR before moving onto marketing and advertising, then journalism. As well as editing business magazines and local newspapers, he was the founding editor of the UK’s first national newspaper for older people. Today he is a freelance copywriter for a wide range of national and regional clients. Over the last 10 years he has dedicated part of his time representing older people, trying to ensure that their views are heard when decisions are made affecting their lives. His work on behalf of older people was recognised with an OBE in 2014.

Panelist - Marketing Later Life Housing: Emma Webster

Emma is the ESG & Corporate Affairs Director of Lifestory Group leading on national policy work and site specific political and community engagement activities across the group. She was a local Councillor for 16 years and has held various Cabinet positions, including Highways and Transport, Regeneration, Community Safety and Housing. She became an Honorary Alderman in 2020. Emma is passionate about making a difference for people as they age and believes early engagement with the wider community helps foster links and partnerships for years to come.

Chair -Who’s Last? The Silent Silvers: Graeme McKenzie

Graeme has spent his entire career, (approaching 40 years), working as a marketing communications specialist, gaining extensive experience and insight into how to successfully market a wide range of products and services to the older and elderly UK consumer.
Recognising a gap in the market, Graeme launched Let’s Talk Ageing in 2016 with a vision and passion to support organisations to become better informed and deliver enhanced B2C and B2B Acquisition & CRM communications to this highly complex audience – he offers a range of tailored services, from delivering insight driven workshops to providing a sense checking service for clients to have their off-line and on-line communication critiqued, by a mature panel of UK consumers.

Panellist - Marketing the Tough Stuff: Debbie Harris

Debbie Harris has been an innovator in the care industry for over a decade.
Just four years ago she launched Autumna, now the UK’s largest and most detailed directory of later life care, listing over 26,000 providers across the care home, home care and assisted living sectors. The platform which has been designed specifically to provide concise and clear information to people, during what is often a very stressful time in their lives, received over 2.5 million visitors last year. In addition, Debbie’s advice line – open 7 days a week - directly supported over 2500 care seeking families a month.

Panellist - Marketing Later Life Housing: James Cobb

James is the Sales & Marketing Director of Inspired Villages, and has spent nearly 20 years specialising in the Retirement Village sector both here in the UK and overseas. Following 10 years in the Armed Forces he started his own Retirement Village business overseas before returning to the UK in 2007 and becoming a leading figure in the expansion of the industry here. He has extensive knowledge of all aspects of Retirement Village development and operations and, with this background, has specialised in understanding our customers and ensuring that we deliver what people want.

Panellist - Ageism in Fashion & Beauty marketing: Jacynth Bassett

Jacynth is an award-winning consultant and expert in the anti-ageism/ age-inclusive & positive movement. At only 31, she is widely recognised as a leading pioneer and voice, awarded ‘Anti-Ageist Activist’ of 2023 at the Advantages of Age Awards, and named one of Evening Standard’s 22 Londoners Changing the World. Having grown frustrated at seeing women (like her mum) being increasingly alienated by the fashion industry, she identified a gap in the market, and founded The Bias Cut – the first truly age-inclusive online style boutique.

Panellist - Producing great content: Martin Lock

Martin Lock, 65, launched Silversurfers.com in 2014 after seeing a huge opportunity for a website and online community of people aged over 50. Silversurfers has built up a following of over 1 million Facebook followers and has achieved Facebook engagement levels up to 10 million monthly with a reach of up to 51 million. Some posts have had over 100,000 comments. Silversurfers also has 350,000 website members and 45,000 Instagram followers.

Chair - Meet the Disruptors: Adam Greenwood

Adam started in tech way back in 2006, founded the award-winning digital agency, Greenwood Campbell in 2009, which rebranded as the Human Tech Agency in 2023. He has spent the last 15 years on a continuous tech-pilgrimage to best understand how technology affects brands and consumers alike. Adam has spoken all over the world about AI, social media, algorithms, data abundance, privacy, bio-technology and the future, as well as giving a TED talk about the echo chamber.

Panellist - Meet the Disruptors: Ian Dibb

Ian Dibb is the CEO and Founder of Keylu, a leading UK-based Life Planning Platform. Fueled by personal tragedy—losing his sister and mother within two years—Ian saw the urgent need for a simplified approach to managing essential financial and personal documents. Under his guidance, Keylu's mission is to empower individuals to efficiently manage their digital lives, reducing stress for themselves and loved ones. When not at the helm of Keylu, Ian is a family man devoted to his wife, daughter, and two dogs"

Panellist - Meet the Disruptors: Michael Kerstein

The idea for Easyphones was created when Michael wanted to help his father who was in a care home and had trouble calling family and friends as his eyesight was weak due to diabetes. As Michael was already working in the phone business, he decided to develop a range of easy-to-use mobile phones, which made keeping in touch stress-free, and ensured that elderly people were not digitally excluded. The Easyphone became popular in Michael’s father’s care home, and other families wanted to buy them too. The business has now sold over 5,000 phones.

Panellist - Meet the Disruptors: Phil Marshman

Phil is the Founder and CEO of Sentai and is at the forefront of developing digital care technology for older people and those that care for them. Sentai is a digital care companion which harnesses AI, smart-speaker and sensor technologies to empower independence for older people and their carers. Through his work in pioneering technology to assist the elderly, Phil has become a thought leader on the possibilities of care technology and how we should balance this with ethics.

Speaker - Ramble Worldwide Marketing Rebrand: Kevin O'Regan

Kevin has worked in the UK travel industry for over 30 years, at brands including TUI, Wyndham, Disney, Cosmos Holidays, and most recently, as Managing Director of Ramble Worldwide. Joining Ramble Worldwide in 2018 (then branded Ramblers Walking Holidays), the challenge was to take a brand established in 1974, halt declining sales and profits, and develop a proposition for the future that offering appeal to both loyal customers and a new, wider, and younger audience (whilst managing through a global pandemic).

Speaker - Ramble Worldwide Marketing Rebrand: Richard Anderson

Richard joined Accord in 2004 and has risen steadily through the ranks to his current position of Creative Director. Leading a talented team of designers, copywriters and videographers, he is a conceptual thinker with a naturally curious mind, a sharp eye for detail and an appreciation for all things creative. Richard has worked on numerous campaigns and brand development projects for clients operating within the mature market, across a variety of sectors.


Panellist - Marketing Finance & Pensions: Jasper Martens

Jasper Martens is the Chief Marketing Officer of PensionBee, having joined the company in 2015. He is responsible for marketing across the business and brings extensive multichannel marketing experience to PensionBee, gathered over 15 years working in financial services and digital agencies.
Prior to joining PensionBee, Jasper was Head of Marketing and Communications at small business insurance provider, Simply Business and advised other fintechs such as Superscript on their making strategy. Before moving to London, Jasper ran his own online marketing agency which he founded in the Netherlands.

Panelist - Marketing Finance & Pensions: Tim Grimsditch

Tim is Chief Marketing Officer at Unbiased, the UK’s largest marketplace connecting people to qualified financial advisors. Unbiased partners with 2000 UK financial advisors to improve access to, and grow the financial advice market. Prior to Unbiased, Tim was VP Growth at the UK’s third largest energy retailer OVO, helping the business navigate the 2022 energy cost crisis, and grow it’s net zero services. Prior to OVO, Tim lead marketing at H&M backed ecommerce platform Thread.com.

Chair - Marketing Love in Later Life: Jo Rzymowska

Jo is a celebrated travel expert and business leader, with a remarkable international career culminating as Vice President and Managing Director EMEA of Celebrity Cruises. She is now dedicated to helping businesses and individuals navigate their way to success through razor sharp strategy and expert coaching and mentoring, as she launches Jovolution Ltd.
With a passionate commitment to diversity, equity and inclusion, Jo is regularly recognised across the sector, and was recently named in the 2024 Attitude 101 List of the most influential LGBTQ trailblazers of the moment.

Panellist - Marketing Love in Later Life: Suzanne Noble

As a problem solver with an insatiable curiosity, Suzanne focus on the needs of individuals over 50. She is a co-founder of the social enterprise Advantages of Age, where she contributes to the delivery of Startup School for Seniors, assisting older individuals in transforming their ideas, passions, or hobbies into successful businesses. Additionally, Suzanne is a co-host of Sex Advice for Seniors, which boasts a TikTok following of 55,000 and an expanding podcast audience.

Panellist - Marketing Love in Later Life: Alan Fairfax

Alan is a cruise & travel journalist and a contributor to newspapers and magazines and websites. He writes for the Silver Marketing Association and says that older people should be judged by their attitude and not their age. In his mid 70s, Alan unexpectedly became a widower after the loss of his beloved wife Pat. Since then, his life as a solo man and traveller has led to new experiences, and the discovery that he is vastly outnumbered by single females.

Panellist - Marketing Love in Later Life: Avivah Wittenberg-Cox

Avivah Wittenberg-Cox is a prolific, writer, speaker, thinker and podcast host. She is a global expert on 21st century leadership, with a particular focus on gender and generational balance, longevity and the future of work and careers. The author of Late Love: Mating in Maturity, Avivah says that successful, lengthy marriages require many of the same muscles that support successful, 60-year careers: self-awareness, skill and the curiosity to re-invent, regularly. “If you feel that your partner is an obstacle on your path, your choice becomes heart-breakingly simple: you change your partner, or your dreams”.