We are delighted to announce the speakers & panellists who will be taking part in the Silver Marketing Summit 2024. All are experts in their field and will share marketing insights and information with the audience.

This page will be updated on a regular basis.

Keynote Speaker: Michael Clinton

Michael Clinton is the former president and publishing director of Hearst Magazines, and now serves as special media advisor to the Hearst Corporation’s CEO. He is also the CEO and Founder of ROARforward, a joint venture with Hearst Ventures and author of the best seller ROAR into the Second Half of Your Life - Before It’s Too Late. An avid traveller, photographer, private pilot, part owner of a vineyard in Argentina, and founder of a nonprofit foundation, Michael holds a bachelor’s degree from the University of Pittsburgh, plus two master’s degrees . He serves on the boards of trustees of the International Center of Photography and Pace University and the Advisory Board of the Stanford Center on Longevity. He has written for The New York Times, Town & Country, Esquire, and Men’s Health.

Chair - Who’s next? Marketing to the next generation of silvers: Sarah Firth

Sarah, co founder of Anything But Grey has over 30 years experience working in PR. In particular developing strategic and creative led campaigns for clients across the spectrum. Reaching her 50’s as a Creative Director, she realised that so few marketing campaigns were in any way reflective of who she was or any of her friends. So she set about with Nicola to change all of that and Anything But Grey was formed. The agency was set up to help brands and businesses target the over 50’s with the same care and attention that younger cohorts receive, in a genuine and authentic way – marketing created by the people for the people. Beyond Anything But Grey she is a keen footballer, taking up the beautiful game at the age of 54 with the bold goal of playing at Wembley before she is 60.

Panellist - Who’s next? Marketing to the next generation of silvers: Sarah Austin

Sarah Austin is the Founder and CEO of Really Helpful Club, a unique community that helps and empowers its members at every age and every stage in life. Sarah created the network in 2014, which now boasts over 17,000 members, with access to a trusted directory of experts and inspiring events in areas from health and mental and financial wellbeing to career building and entrepreneurship. Before starting her own business, Sarah spent over a decade working in the City, as a Senior Director and Investment Manager at Barings. She holds an MA in Classics and Modern Languages from Oxford and has two children.

Panellist - Who’s next? Marketing to the next generation of silvers: Jon Cockroft

Passionate about sport’s ability to transform lives, Jon has enjoyed over 25 years in the sports industry. He is currently Chief Executive of Bowls England and leads the delivery of the governing body’s ‘Fit for the Future’ strategy, which is changing the perception of bowls and reversing a generational decline in participation. Jon previously held commercial roles at Warwickshire County Cricket Club and England Hockey where he built brands, managed marketing campaigns, secured new sponsorships and delivered global events.

Panellist - Who’s next? Marketing to the next generation of silvers: Caroline Ayling

Caroline (also known as CJ) is a marketing professional with 20 years’ experience covering sports marketing, athlete management, consultancy and now agency marketing & company growth at JAA. She is passionate about celebrating great work, championing great people and, to her own surprise, loves working for independent family businesses. So much so she works for two… JAA an independent media agency that’s backed the underdog since 1978 when her father set it up, and The Tyburn, a Harley Street Medical Practice run by her GP husband.
As a mum of two Caroline works flexibly to manage the life balance and is on a journey learning about neurodiversity and celebrating difference as her son is autistic. She is a Trustee of Duchenne UK, and an avid fundraiser having taken part in many endurance events.

Chair -Who’s Last? The Silent Silvers: Graeme McKenzie

Graeme has spent his entire career, (approaching 40 years), working as a marketing communications specialist, gaining extensive experience and insight into how to successfully market a wide range of products and services to the older and elderly UK consumer.
Recognising a gap in the market, Graeme launched Let’s Talk Ageing in 2016 with a vision and passion to support organisations to become better informed and deliver enhanced B2C and B2B Acquisition & CRM communications to this highly complex audience – he offers a range of tailored services, from delivering insight driven workshops to providing a sense checking service for clients to have their off-line and on-line communication critiqued, by a mature panel of UK consumers.

Panellist - Who’s last? The Silent Silvers – how to reach the over 70s: Chrissy Nason

Originally from Lancashire, Chrissy started her lengthy travel career as a holiday rep in Greece in the ‘70s. After 9/11 she completed an interior design course, undertook residential assignments and, with her husband, built a house in remote Scotland. She was also Operations Director of a small Kensington hotel.
Chrissy is a travel writer for www.silvertraveladvisor.com, volunteers with the Youth Offender Service, sings with the Kensington Singers, is a parent and grandparent.
Chrissy would like changes to how older people are categorised, particularly by marketeers and government bodies, to better define this hugely diverse demographic

Panellist - Who’s last? The Silent Silvers – how to reach the over 70s: Peter Walshe

Age 75, nearly 76, Peter started his career as an actor in 1970 and appeared in Dr Who, The Naked Civil Servant and Perr Gynt.
He later moved into Market Research at Millward Brown, and helped the company grow to be one of the biggest Market Research organisations in the world (now Kantar) becoming Global Brand Director. He was also a spokesperson and appeared on many TV and Radio programmes – including Today, interviewed by John Humphrys. Today, retired, he is a trustee of local Midlands charity: Harbury e-Wheels, in charge of fund raising, and a volunteer driver for those in need to get to appointments. A keen sports person he plays tennis, walks his dog and cycles.

Panellist - Who’s last? The Silent Silvers – how to reach the over 70s: Mike Turner

Mike Turner, boasts a rich background holding senior positions within financial services firms as well as running his own businesses. On moving away from full-time work, Mike took on roles as School Governor and Chair of various Charities and was Vice Chairman of a large member owned club. At 82, Mike is fully retired and is focused on keeping fit, travelling and cherishes being a grandfather and family time. Mike is open to be marketed to but in this digital world feels that marketeers need to appreciate the importance of connecting through jargon free language that enables him to buy rather than feeling sold to.

Chair - Marketing Later Life Housing: Tony Watts OBE

Tony has spent his career in a mix of comms roles, starting in PR before moving onto marketing and advertising, then journalism. As well as editing business magazines and local newspapers, he was the founding editor of the UK’s first national newspaper for older people. Today he is a freelance copywriter for a wide range of national and regional clients. Over the last 10 years he has dedicated part of his time representing older people, trying to ensure that their views are heard when decisions are made affecting their lives. His work on behalf of older people was recognised with an OBE in 2014.

Panellist - Marketing Later Life Housing: Mario Ambrosi

Mario Ambrosi, Director of Communications and Marketing, Anchor, has held several senior roles at Anchor since joining England’s largest not for profit provider of housing and care for older people in 2004. A former journalist, he is also Chair of the Housing and Ageing Alliance and Co-Chair of the National Care Forum’s marketing and communications group.

Panellist - Marketing Later Life Housing: Sian Hammer

Sian is Group Sales & Marketing Director of the Audley Group with over 25 years in the healthcare and property sales industries, working in highly regulated environments, holding various leadership and board level positions across sales and operations.
Experienced in a variety of roles delivering organic and acquisitive growth, Sian is responsible for the sales function of both Audley Villages and Mayfield Villages and the strategic direction of marketing. She is passionate about the growth of the business and the continued success of Audley Group as the market leading retirement living developer and operator.

Panellist - Marketing Later Life Housing: Emma Webster

Emma is the ESG & Corporate Affairs Director of Lifestory Group leading on national policy work and site specific political and community engagement activities across the group. She was a local Councillor for 16 years and has held various Cabinet positions, including Highways and Transport, Regeneration, Community Safety and Housing. She became an Honorary Alderman in 2020. Emma is passionate about making a difference for people as they age and believes early engagement with the wider community helps foster links and partnerships for years to come.

Panellist - Marketing Later Life Housing: James Cobb

James is the Sales & Marketing Director of Inspired Villages, and has spent nearly 20 years specialising in the Retirement Village sector both here in the UK and overseas. Following 10 years in the Armed Forces he started his own Retirement Village business overseas before returning to the UK in 2007 and becoming a leading figure in the expansion of the industry here. He has extensive knowledge of all aspects of Retirement Village development and operations and, with this background, has specialised in understanding our customers and ensuring that we deliver what people want.

Chair: Ageism in Fashion & Beauty marketing: Nicky McKenna

Nicky spent 30 years in the fashion industry in brands ranging from Miss Selfridge and Warehouse, to Jaeger, Viyella and The White Company, and now runs a London based Digital Marketing Consultancy called WSI Digital Advisors. Her retail experience has brought a strong understanding of the importance of ranging and marketing for the generation coming into your market, rather than simply allowing your brand to grow older with your customers.

Panellist - Ageism in Fashion & Beauty marketing: Jacynth Bassett

Jacynth Bassett is an award-winning, highly sought after consultant and expert in the anti-ageism/ age-inclusive & age positive movement. At only 31, she is widely recognised as a leading pioneer and voice, awarded ‘Anti-Ageist Activist’ of 2023, and named one of Evening Standard’s 22 Londoners Changing the World.

She is the Founder & CEO of the award-winning global consultancy, community & campaign, Ageism Is Never In Style®, and of The Bias Cut – the first age-inclusive independent fashion online boutique - which she launched in 2016 after growing frustrated at seeing women (like her mum) being increasingly alienated by the fashion industry.

Panellist - Ageism in Fashion & Beauty marketing: Prof Carolyn Mair

Carolyn is a Cognitive Psychologist, Chartered Fellow of the British Psychological Society and Fashion Business Consultant. As full Professor of Psychology for Fashion at London College of Fashion, University of the Arts London, she established the University’s Psychology Department and created the world’s first MSc, MA and BSc programmes to apply Psychology specifically in the context of fashion. She established her consultancy in 2017 and now advises fashion businesses around the world on human behaviour in the context of the fashion industry. Carolyn is the author of The Psychology of Fashion, now published in six languages.

Panellist - Ageism in Fashion & Beauty marketing: Annie Stirk

After retiring at 67 from a diverse teaching, TV and media career, Annie took a selfie in response to a Facebook advert for new models, and became a billboard poster girl at the age of 70! She’s worked with a range of big brands, from Meatless Farm to Ambrose Wilson and was a contestant in BBC 2’s. TAKE A HIKE in 2023. Through her modelling and influencing, Annie is providing much-needed representation for mature women by celebrating her silver hair and her age, something often shied away from by brands, advertisers, and consumers.

Panellist - Producing great content: Richard Hammond

Richard has worked in travel media for over 25 years. He was a travel writer for many years (including the eco-travel correspondent for the Guardian and travel editor of National Geographic GREEN) and then founded his media production agency Green Traveller in 2009 where he has filmed and produced over 100 videos for a range of clients in both the public and private sectors, including national tourist boards, tour operators, NGOS, the European Union and the United Nations. Richard has recently finished a series of videos for Ramblers Worldwide Holidays as part of their re-brand to Ramble Worldwide.

Panellist - Producing great content: Martin Lock

Martin Lock, 65, launched Silversurfers.com in 2014 after seeing a huge opportunity for a website and online community of people aged over 50. Silversurfers has built up a following of over 1 million Facebook followers and has achieved Facebook engagement levels up to 10 million monthly with a reach of up to 51 million. Some posts have had over 100,000 comments. Silversurfers also has 350,000 website members and 45,000 Instagram followers.

Panellist - Producing great content: Diane Kenwood

In a career that has happened almost entirely by chance rather than design, Diane has worked in television and radio, switching from production to presenting and fronting programmes on BBC 1 and 2, Sky News and Channel 4. Moving into magazines she worked on Having a Baby and Good Housekeeping, then became editor of the Marks and Spencer magazine before spending a decade as editor of Women's Weekly. She left and set up her own website and blog - These Are The Heydays - providing lifestyle content and ideas for the 50+ audience, which can also be found on Substack, Instagram and Facebook.

Panellist - Producing great content: George Lee

George Lee is the Head of Narrative for the National Innovation Centre for Ageing. She not only pioneers cross-generational innovation but also emphasises the importance of strong storytelling. With over 25 years of experience in design and social entrepreneurship, George has a proven track record of using storytelling to drive societal change and challenge age stereotypes. George advocates for a society where age does not define individuals. She hosts the podcast "Age on Trial: What has Age Got To Do With It?”, and she launched the magazine This Curious Life in 2023. In this session she will articulate the importance of powerful storytelling to drive both societal change and economic success around ageing and longevity

Chair - Meet the Disruptors - Marketing Age Tech start-ups: Adam Greenwood

Adam started in tech way back in 2006, founded the award-winning digital agency, Greenwood Campbell in 2009, which rebranded as the Human Tech Agency in 2023. He has spent the last 15 years on a continuous tech-pilgrimage to best understand how technology affects brands and consumers alike. Adam has spoken all over the world about AI, social media, algorithms, data abundance, privacy, bio-technology and the future, as well as giving a TED talk about the echo chamber.

Panellist - Meet the Disruptors - Marketing Age Tech start-ups: Ian Dibb

Ian Dibb is the CEO and Founder of Keylu, a leading UK-based Life Planning Platform. Fueled by personal tragedy—losing his sister and mother within two years—Ian saw the urgent need for a simplified approach to managing essential financial and personal documents. Under his guidance, Keylu's mission is to empower individuals to efficiently manage their digital lives, reducing stress for themselves and loved ones. When not at the helm of Keylu, Ian is a family man devoted to his wife, daughter, and two dogs"

Panellist - Meet the Disruptors - Marketing Age Tech start-ups: Michael Kerstein

The idea for Easyphones was created when Michael wanted to help his father who was in a care home and had trouble calling family and friends as his eyesight was weak due to diabetes. As Michael was already working in the phone business, he decided to develop a range of easy-to-use mobile phones, which made keeping in touch stress-free, and ensured that elderly people were not digitally excluded. The Easyphone became popular in Michael’s father’s care home, and other families wanted to buy them too. The business has now sold over 5,000 phones.

Panellist - Meet the Disruptors - Marketing Age Tech start-ups: Lynda Lowe

Lynda has recently landed in the world of Agetech. Utilising her 20+ years marketing experience in the B2B and B2E SaaS space, she is now supporting the team to build a growth driven go to market strategy and positioning the Sentai brand as a category leader in the health and social TEC (tech enabled care) sector. She is optimistic that tried and tested marketing methods positioning products to a corporate market can be replicated and equally effective to the Agetech world –the key to success is understanding the customer and shaping the value proposition, but the foundations remain the same.

Panellist - Meet the Disruptors - Marketing Age Tech start-ups: Amanda Philpott

Amanda Philpott is the CEO and Co-Founder of eargym, the hearing training platform that helps you look after your hearing for life.
Hearing Loss is the biggest amenable factor in dementia (8% of all dementias). In fact, even mild hearing loss can double your risk. Before founding eargym in 2020 with retired-DJ and digital products specialist Andy Shanks, Amanda had a long career in the NHS and was a commissioning CEO in London and the South-East. She and Andy met on the Zinc.vc accelerator, on a mission aimed at building businesses that could improve quality of later life for 100M older people.

Chair - Marketing Finance & Pensions: Steve Huxham

Steve is a well-known recruiter, with 36 years experience and a reputation for lateral and creative thinking to solve people challenges. He runs the recruiting functions for a portfolio of businesses both in commerce and in the Associations sector. He has also been a Non-Executive Director of several start up business.

Steve has always campaigned against inequality and discrimination in the workplace. It remains a regret that over 15 years after the first UK legislation barring employment discrimination based on age, that instances of ageism, particularly against older workers, still remain an issue needing full eradication, and he is committed to working towards that goal.

Panellist - Marketing Finance & Pensions: Jasper Martens

Jasper Martens is the Chief Marketing Officer of PensionBee, having joined the company in 2015. He is responsible for marketing across the business and brings extensive multichannel marketing experience to PensionBee, gathered over 15 years working in financial services and digital agencies.
Prior to joining PensionBee, Jasper was Head of Marketing and Communications at small business insurance provider, Simply Business and advised other fintechs such as Superscript on their making strategy. Before moving to London, Jasper ran his own online marketing agency which he founded in the Netherlands.

Panellist - Marketing Finance & Pensions: Lisa Edgar

Lisa has blazed the trail of older consumer for nearly two decades, with a deep understanding of the needs and behaviours of financial consumers, particularly as they ready themselves for and then live in retirement. Lisa is a multi-published writer and media speaker. She and the Big Window wrote the seminal report, The Ageing Mind, that formed a central part in the FCA’s Ageing Population strategy. She has also written on the relationship between ageing and different types of marketing messaging, how we do/don’t process information as we age and how we can use cognitive and behavioural science to build communications that encourage women to invest and engage in their pensions as they age.

Panellist - Marketing Finance & Pensions: Tim Grimsditch

Tim is Chief Marketing Officer at Unbiased, the UK’s largest marketplace connecting people to qualified financial advisors. Unbiased partners with 2000 UK financial advisors to improve access to, and grow the financial advice market. Prior to Unbiased, Tim was VP Growth at the UK’s third largest energy retailer OVO, helping the business navigate the 2022 energy cost crisis, and grow it’s net zero services. Prior to OVO, Tim lead marketing at H&M backed ecommerce platform Thread.com.

Speaker - Ramble Worldwide Marketing Rebrand: Kevin O'Regan

Kevin has worked in the UK travel industry for over 30 years, at brands including TUI, Wyndham, Disney, Cosmos Holidays, and most recently, as Managing Director of Ramble Worldwide. Joining Ramble Worldwide in 2018 (then branded Ramblers Walking Holidays), the challenge was to take a brand established in 1974, halt declining sales and profits, and develop a proposition for the future that offering appeal to both loyal customers and a new, wider, and younger audience (whilst managing through a global pandemic).

Speaker - Ramble Worldwide Marketing Rebrand: Richard Anderson

Richard joined Accord in 2004 and has risen steadily through the ranks to his current position of Creative Director. Leading a talented team of designers, copywriters and videographers, he is a conceptual thinker with a naturally curious mind, a sharp eye for detail and an appreciation for all things creative. Richard has worked on numerous campaigns and brand development projects for clients operating within the mature market, across a variety of sectors.

Chair - The Unmentionables – Marketing the Tough Stuff: Debbie Harris

Debbie Harris has been an innovator in the care industry for over a decade.
Just four years ago she launched Autumna, now the UK’s largest and most detailed directory of later life care, listing over 26,000 providers across the care home, home care and assisted living sectors. The platform which has been designed specifically to provide concise and clear information to people, during what is often a very stressful time in their lives, received over 2.5 million visitors last year. In addition, Debbie’s advice line – open 7 days a week - directly supported over 2500 care seeking families a month.

Panellist - The Unmentionables – Marketing the Tough Stuff: Annabel James

As the founder of www.agespace.org Annabel brings a wealth of personal and professional experience to all aspects of elderly care. The website and consultancy service provides advice, guidance and support for the increasing numbers supporting and caring for their elderly parents and relatives. As a regular commentator on the care sector, and a champion for all of those navigating the labyrinthine world of later life and care Annabel also advises companies how best to communicate with this growing target audience. Previously Annabel was a charity director, with a first career in corporate communications.

Panellist - The Unmentionables – Marketing the Tough Stuff: Matt Barraclough

A passionate filmmaker and TV advert obsessive, Matt has created and produced over 200 broadcast TV commercials in a career that spans nearly 20 years in advertising. A specialist in DRTV and brand response campaigns, he’s known for his objective focussed ideas, his collaborative directing style and energetic approach.
Matt has produced successful campaigns for many local and global brands, including Pure Cremation, Ocean Finance, Oddbox and Good to Go Insurance.

Panellist - The Unmentionables – Marketing the Tough Stuff: Paul Dennis

With nearly 20 years of global brand and marketing experience, Paul has dedicated the last decade to TENA, the world’s leading incontinence care brand, owned by Essity Health & Hygiene AB. He has successfully managed the TENA Men brand, doubling revenue and penetration by helping more men keep control of bladder leaks. Currently, Paul leads global marketing towards family caregivers, where TENA have €600 million in global sales, and helped build their strategy to provide more support and recognition to carers & their loved ones.
His background includes brand strategy, insight, and consulting across tech, finance, and public sectors.

Panellist - The Unmentionables – Marketing the Tough Stuff: Matt Roberts

Matt Roberts has been UK Director for Service & Strategic Partnerships at Handicare for 2 years, having previously spent 10 years working for Age Co, the Charity Age UK’s commercial arm. Matt has overall responsibility for Handicare’s Customer Service provision, as well their Local Authority business and other key commercial partnerships.

Chair - Marketing Love in Later Life: Jo Rzymowska

Jo is a celebrated travel expert and business leader, with a remarkable international career culminating as Vice President and Managing Director EMEA of Celebrity Cruises. She is now dedicated to helping businesses and individuals navigate their way to success through razor sharp strategy and expert coaching and mentoring, as she launches Jovolution Ltd.
With a passionate commitment to diversity, equity and inclusion, Jo is regularly recognised across the sector, and was recently named in the 2024 Attitude 101 List of the most influential LGBTQ trailblazers of the moment.

Panellist - Marketing Love in Later Life: Suzanne Noble

As a problem solver with an insatiable curiosity, Suzanne focus on the needs of individuals over 50. She is a co-founder of the social enterprise Advantages of Age, where she contributes to the delivery of Startup School for Seniors, assisting older individuals in transforming their ideas, passions, or hobbies into successful businesses. Additionally, Suzanne is a co-host of Sex Advice for Seniors, which boasts a TikTok following of 55,000 and an expanding podcast audience.

Panellist - Marketing Love in Later Life: Alan Fairfax

Alan is a cruise & travel journalist and a contributor to newspapers and magazines and websites. He writes for the Silver Marketing Association and says that older people should be judged by their attitude and not their age. In his mid 70s, Alan unexpectedly became a widower after the loss of his beloved wife Pat. Since then, his life as a solo man and traveller has led to new experiences, and the discovery that he is vastly outnumbered by single females.

Panellist - Marketing Love in Later Life: Avivah Wittenberg-Cox

Avivah Wittenberg-Cox is a prolific, writer, speaker, thinker and podcast host. She is a global expert on 21st century leadership, with a particular focus on gender and generational balance, longevity and the future of work and careers. The author of Late Love: Mating in Maturity, Avivah says that successful, lengthy marriages require many of the same muscles that support successful, 60-year careers: self-awareness, skill and the curiosity to re-invent, regularly. “If you feel that your partner is an obstacle on your path, your choice becomes heart-breakingly simple: you change your partner, or your dreams”.