Dear {first_name},
Your membership with the Silver Marketing Association lapsed and expired two days ago.
If you would like to continue as a member, with no increase from last year, the subscription renewal cost is {price}.
Please {resub_now} to resume enjoying your membership benefits starting today. Payment can be made by credit/debit card or bank transfer.
If you have recently renewed, please ignore this email. We look forward to providing you with a range of benefits and activities over the year ahead.
With many thanks,
The Silver Marketing Association team
