MEMBER EVENT only
Date: 27 March 2026
Time: 10am – 3.30pm including lunch
Location: Sky Media, Osterley Campus, West London
We’re very excited to be partnering with Sky Media to offer an exclusive insight event at their Osterley Campus on Friday 27th March 2026, designed specifically for Silver Marketing members who want to strengthen their knowledge and engagement with the 60+ consumer market.
By attending, members will have a valuable opportunity to gain deeper insight into the behaviours, motivations, and purchasing power of adults aged 60 and over — a fast-growing and increasingly influential audience. Delegates will benefit from:
- Actionable insight into the 60+ demographic, helping marketers develop more relevant, respectful, and effective campaigns.
- Expert perspectives and data-led learning, focused on how mature audiences consume media and respond to advertising.
- Networking opportunities with fellow members and industry leaders, all actively working to reach and serve older consumers.
- Direct access to Sky Media expertise, showcasing how advanced targeting and media solutions can be used to connect meaningfully with audiences aged 60+.
Why attend?
By attending, members will leave better equipped to understand the needs, values, and media habits of the 60+ market, while building relationships with peers and media specialists committed to improving how brands communicate with older adults. This event is ideal for anyone looking to sharpen strategy, share best practice, and maximise impact with this powerful consumer group.
Provisional schedule
10:00 Arrival and coffee
10:30 How mature audiences consume media
11:00 Tour of Sky campus
12:00 Break 15 mins
12:15 Combining addressable TV and digital advertising to effectively reach and engage adults aged 60+ by using data-driven targeting, precision placement.
13:00 Networking/Lunch
14:00 Tailored creative and why vital to engagement
14:30 Performance measurement & brand uplift
15:00 Cases studies
15:30 Finish
Testimonials from the day
I just wanted to say thank you for sorting out the visit to Sky TV it was a really good day and very interesting to learn more about what Sky can do. Myself and team all enjoyed the day and look forward to the next one – Lee Collett, Head of Marketing and Product, Alfa Holidays
Just a quick note to congratulate you on organising such an excellent event on Friday. It was genuinely fascinating, with energetic speakers, compelling product insights, and a really impressive tour. You also achieved a fantastic turnout from the Silver Marketing members, which is a real testament to the quality of the event and the interest you generated. Very well done – Stephen Daltrey, Elite Coaching
Thank you so much for the brilliant event you and Sky hosted at Sky offices on Friday, 27 March. I really found the day to be informative, constructive and helpful – Joanna Harwood, Senior Marketing Manager , Funeral Partners
I wanted to reach out and say thank you for organising such a fantastic event on Friday. I left with a lot of food for thought. It was my first time attending a Silver Marketing Event and honestly, it was one of the best in terms of networking – Briony Hindwood, PSE Agency
I just wanted to say thank you for Friday. It was such a great day, really informative and such a lovely group of people – Gemma Hussey, PSE Agency
I am sharing my appreciation and wanting to thank you for organising a wonderful day at Sky HQ last week.
