As a membership benefit of the Silver Marketing Association, we are delighted to be able to share with you video recordings of our Summit & Awards which complement the presentations from the event this year.
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2023 Silver Marketing Summit - Session 1
Debbie Marshall, Managing Director, Silver Marketing Association opens the day, followed by an opportunity to meet the Shades of Silver Consumer Panel -Tony Ineson, Deb Merrifield, Glynis Sullivan, Roger Bray. Jennie Carr moderates a panel discussion after Lisa has spoken. Understanding the Ageing Mind follows with Lisa Edgar, Chief Customer Officer, Saga Group plc an expert in consumer ageing and she talks about how the decision-making process changes with age. How do older people react to advertising and marketing messages from both a rational and an emotional standpoint at different stages of later life? She covers implications for Marketeers. Next is Wise Up to TV - How can brands connect effectively with the older generation? Wise Up!, created jointly by ITV and System1, the global experts in ad effectiveness, present a guidebook for making ads with greater appeal to older people. It celebrates the brands which make ads that appeal to the over 55s and explores the key themes that make those ads effective revealing why better representation of older people in ads is a vital commercial goal. With ITV launching ITVX as viewing habits continue to evolve, this has further implications for the future of advertising effectiveness. The session is presented by Jason Spencer – Business Development Director, ITV and Chiara Manco – Creative & Media Partnerships Director, System1
Silver Marketing Summit 2022 - Session 1
The Silver Marketing Summit offers marketer the opportunity to enjoy a full day of expert speakers and networking sessions. Google insights into the 55+ market Adam Hetherington – Agency Development Manager, Google Customer Solutions Advertising’s Unconscious Bias: Marketing to the over 50s Jasman Ahmad – Strategy Director, Accord Marketing The Audio Revolution Tony McAllister – Partnerships Development Director – Global Iain Dale – Presenter of LBC’s weekday evening show & host of “For the Many” Podcast
Silver Marketing Summit 2022 - Session 2
How dare you talk to me like that!? Michael King, Managing Director, Senior Response Keeping it relevant for over half a century Louise Robinson – Editor, Saga Magazine What do mid-life women really really want? Eleanor Mills – former editor of the Sunday Times Magazine and founder of Noon
Silver Marketing Summit 2022 - Session 3
Mirror on the Industry – Representation of Older People in TV Advertising Katya Des-Etages – Research Executive Channel 4 Felicity Ive – Senior Client Lead Channel 4 Meta Redstedt – Global Master Brand & Communications Director, Essity. Laura Hazell – Board Account Director, AMV BBDO Marketing, financial advice and the 50+ audience Karen Barrett, Founder & CEO of Unbiased Effective brand positioning – tools for targeting older clients Rachel Pease – Head of Marketing & Communications – Pure Retirement
Silver Marketing Summit 2022 - Session 4
Imagery and language in advertising and marketing Jess Kuehne – Senior Programme Manager – Centre for Ageing Better Flow Like Water – the evolution of Silver Magazine Sam Harrington-Lowe – Founder & Managing Editor, Silver Magazine Expert Panel – Lifestyle & Travel Behaviour Jon Worsnop: Deputy Editor, Weekend Magazine, Mail Metro Media Cat Jordan: Communications Director, Travelzoo Stuart Lewis: CEO, Rest Less Lisa McAuley: Managing Director, Silver Travel Advisor Moderator: Sally Winfield, CEO Accord Marketing