Are the early hours of the day a good time for marketing to silver consumers? According to sleep experts, waking before sunrise is a part of the natural ageing process. The wiring of the brain may be less likely to sense and respond to inputs including sunset, sunlight, meals, social cues and physical activity that help mark where you are in a day, one academic tells the Huffpost. Another says one reason “seems to be that the vision changes that come with age reduce the intensity of the degree of light stimulation that our brain receives, which plays an important role in ‘setting’ our circadian clock and keeping it on track”. This could be especially true for silvers with cataracts. But those hankering after a lie in could try various remedies such as reading before sleep on a bright screen.
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