A holiday operator specialising in escorted tours for solo travellers has come up with an intriguing new way of attracting and retaining customers. Just You, whose main target market is the over 55s, has launched a community platform enabling clients to connect with fellow travellers on their specific itineraries through “trip chats”, before departure – and after they return. Called Kindred, it can be accessed by current, future and past guests and acts as an online hub for users to share their experiences, tips and advice. Marketing director Charlotte Field says: ““Through conversations before, during and after each journey, like minded people can build genuine connections and confidence, turning every trip into a shared experience, while inspiring more people to embrace solo adventures.” Between 70% and 75% of the firm’s customers are women. It notes that the global solo travel market is projected to grow to over one trillion dollars by 2030.
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