A lesson for those marketing technology to older adults emerges clearly from a survey in the US. Almost 80% of those questioned said tech had become part of their lives and that they used it frequently to communicate with family or friends. The need to replace or upgrade items for their homes prompted more than 70% to make a tech purchase in 2022. But many find it tricky to learn and navigate, with 68% of Americans over 50 believing it is not designed with them in mind. And while they are spending more on it the survey, from the AARP (American Association for Retired Persons), found they would buy even more if devices were geared to their needs.

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