Evidence continues to confirm the value of marketing fitness facilities and gear to over 50s. A new example comes from East Anglia, where a surge of silver residents hiring personal fitness trainers is reported fom Norfolk. At one gym in Norwich 50% of all sessions are now booked by over-50s as more older people become aware of the value of the value of combatting deteriorating muscles through building strength. Its customers include some over 80s, with inquiries being received “every week” from people over 60.
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