What kind of packaging is most effective when marketing anti ageing products to men? Do magic face creams really knock years off older people’s appearance? Is spending a fortune on them worthwhile? (clue: the pricier ones make at least make the skin feel better). Insights into these and other skincare related issues are provided by a top dermatologist in a fascinating new podcast.
Black Friday. Some love it, some hate it. And the overwhelming feedback from the over-55s is that they simply don’t trust it. Of all age-based demographics, over-55 are the most cautious, spending only £54 during Read more
Older consumers have spending power yet they’re still underrepresented. And in trying to ditch one stereotype, are advertisers simply creating another? Picture someone aged over 55 in an advert. What do you see? For years, Read more