A huge upsurge in the number of 55-74 year olds walking for leisure proves yet further evidence of the need to market hiking gear to older adults. Nearly 60 per cent of that age group now regard it as their main form of exercise, according to the latest Active Lives adult survey from Sport England. In 2015-16, when the research was first collated, the proportion was 53.5%. And walking has jumped a from 43% to 49% among people aged 75and older. The proportion of 55-74 year olds taking part in adventure sports, meanwhile, has jumped from 4.4% to 8.6%. However, perhaps as a possible hangover from the pandemic, the percentage citing “active travel” as part of their exercise regime has fallen slightly over the same period – from 31.6% to 30.8%.

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