Specialist tour operator Solos, whch targets the over 50s market reports a “surge” in beach holiday bookings. And, notably, the rise has been fuelled particularly by men travelling alone. The firm says bookings from male customers bookings are up 16 per cent overall and by 20 per cent for its “Solos Exclusives” brand, which offers extras such rooms in accommodation occupied solely by its clients. This reflects “greater confidence among men over 50 to travel independently within structured group settings. At the same time, female travellers remain a “strong and steadily growing segment”, with a 10% increase in overall bookings and a 12% rise for the Exclusive brand. It says Greece and Croatia remain the most popular destinations for solo beach holidays. Greek islands such as Santorini, Corfu, and Crete attract loyal customers but there has been increasing interest in less visited destinations, such as Montenegro’s Adriatic coastline (pictured).
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