Over 50s specialist Saga is to launch a new “superbrand for older people”, its boss Euan Sutherland told City AM. The move will see the company adapt its popular print magazine for the digital age with a new website. It aim is to boost advertising revenue and make the publication profitable in its own right. Sutherland pointed that although over-50s own half of the UK’s wealth only 20% of advertising spending is targeted at them.