One third of over 65s have abandoned an attempted online purchase because of difficulties using a website or app, a survey shows. An overwhelming four in five (81%) say they are frustrated by “inaccessible” software. They complain about confusing site navigation (34%), not having time to complete a task before being timed out. Unsuprisingly perhaps, 37% have problems remembering “complicated passwords. Crucially, 70% say businesses fail to consider age related impairments. For example, more than one in four consumers (26%) with deteriorating eyesight said they would spend more online if websites and apps were easier for them to use.
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