Age Scotland has launched a guide for the media on how to avoid “ageist and negative stereotypes” in news reports, articles and, choice of images and speeches. The charity, which says the initiative should also help politicians, commissioned Scotinform to research things that irritate over-50s. It found the term “elderly” – and “elders” – should bne avoided. It was approved by a mere 7% of respondents. “Senior citizens” (36%) was most acceptable, followed by “older adults” and older people (21% and 20% respectively”.

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