You don’t have to be a tech dinosaur to hate fiddling with your phone when trying to use a car park. A survey fronm the AA, which is calling on councils to ensure users have the option of paying with cash, shows 40% of people aged between 55 and 64 prefer it. And the proportion rises to 46% for the over 65s. While the mnethod of choice for younger people is contactless, almost one third (32%) of those aged 45-54 would rather pay with cash than by any other means.
Black Friday. Some love it, some hate it. And the overwhelming feedback from the over-55s is that they simply don’t trust it. Of all age-based demographics, over-55 are the most cautious, spending only £54 during Read more
Older consumers have spending power yet they’re still underrepresented. And in trying to ditch one stereotype, are advertisers simply creating another? Picture someone aged over 55 in an advert. What do you see? For years, Read more
It’s not just No. 10 which is establishing a Northern powerhouse, as Debbie Marshall found out last week attending two industry-leading events in Leeds and Manchester. First up was The Age of Opportunity, hosted by Read more