More than 50 employers have signed up to a new age friendly scheme within weeks of its launch. Among them are Zurich Insurance UK and Virgin Hotels. The scheme is the brainchild of the Centre for Ageing Better. It comes against a background of serious skills and labour shortages. Companies joining are among an increasing number to have recognised an urgent need ro harness the abilities and experience of older workers, committing to improve working conditions for people in their 50s and 60s.