From age discrimination to the way giant companies are focussing on emerging silver markets, a wide sweep of topics is on the agenda for the latest international SilverEco & Ageing Well International Festival, to be staged in Cannes (pictured) in September. Players in the silver economy and demographic changes will meet to exchange ideas at networking sessions. Experts will speak on senior issues such as the problems of care and carers, and the challenges around older people and employment. Themes will cover the role of technology in the ethical enhancement of later lives and moves by major corporations to tailor consumer products. Plus the winners of the Great Gala SilverEco Awards will be revealed. The Silver Marketing Association is partnering with the organisers.

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