Age is often ignored by organisations seeking to improve diversity and inclusion. Most believe the issue involves only race, gender and ethnicity, claims a report on the role of HR in nurturing the ageing working population. But what differentiates a great corporate culture from a poor one is the concept of universal equality among its workers. Senior employees usually face the most recruitment bias. It is imperative that organisations look beyond “the number that is age” – and consider the experience older people can bring. Wisdom comes with time. In an increasingly competitive and fast moving market, ignoring their potential can be fatal to a business.