Pressure for renewed efforts to attract more retired people back to work has been ramped up by a study that suggests they could fill a large part of the “black hole” in the UK’s finances. A two year analysis shows 800,000 have dropped out of the workforce since the pandemic, costing the exchequer £16bn a year in lost taxes and higher welfare and hitting the economy to the tune of an overall £25bn a year.
Black Friday. Some love it, some hate it. And the overwhelming feedback from the over-55s is that they simply don’t trust it. Of all age-based demographics, over-55 are the most cautious, spending only £54 during Read more
Older consumers have spending power yet they’re still underrepresented. And in trying to ditch one stereotype, are advertisers simply creating another? Picture someone aged over 55 in an advert. What do you see? For years, Read more