HR departments have been urged to refine the way they refer to workers over 50. “We need to become much more age-agnostic”, argues Catherine Sermon, head of public engagement and campaigns at longevity think tank Phoenix Insights. “Assumptions based on someone’s age should be questioned”. The term “older workers” is not only an oversimplification but a source of “confusion, discomfort and discrimination”.
Black Friday. Some love it, some hate it. And the overwhelming feedback from the over-55s is that they simply don’t trust it. Of all age-based demographics, over-55 are the most cautious, spending only £54 during Read more
Older consumers have spending power yet they’re still underrepresented. And in trying to ditch one stereotype, are advertisers simply creating another? Picture someone aged over 55 in an advert. What do you see? For years, Read more