Is fear of embarrassment the main factor deterring more older women from running? The question arises from an analysis of the age range of competitors in the London Marathon. It showed that the proportion of female runners over 50 completing the gruelling 26.2 miles had increased by 65% since 2018. And the number aged between 60 and 69 had risen by an astonishing 91%. Overall, the 50-70s are the fastest growing group Amon g those registering for the race. Event director Hugh Brasher conjectures that many felt able to give it a try when the race was staged virtually in 2020, because of Covid. Having done so, they felt ready for the real thing.