Almost two thirds (65%) of retirees feel ignored by consumer brands. The tech and start up sector in particular has chronically overlooked this big, growing and important section of the market. So says Hannah Thomson, founder and CEO of The Joy Club, a UK based initiative aimed at tackling loneliness among older people through online access to over 50 events per month – from art classes and live music to lectures and creative writing workshops – and a community artea where they can make friends.