Facing what could be described as the world’s most challenging silver marketing challenge, Joe Biden has prompted mixed views of his run for a second term – from older voters. A new series of interviews with a group between 67 and 98 has shown they are inclined towards him but often view his age through the prism of their own experiences. He would be 86 when he left the White House in 2028. And though he is a clearly a massively important figurehead in the struggle against ageism, surveys have suggested that while older Americans are more likely than younger people to favour a second run, between 30% and 50% of over 60s would rather he stepped aside They are ageing too, they feel, but then, they are not the President of the United States. But some experts have said there are indications he could be a “superager” – able to live longer without functional impairment.

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