A drive has been launched to make Britain’s High Streets more silver friendly. The International Longevity Centre says retailers could “thrive, not just survive” by transforming the way the retailers sector see and serve the older customer. Launching a two year project with this aim the think tank’s director David Sinclair said: ““The demography of the high street customer is ageing, and retailers and planners have long failed to adapt or recognise the diversity of older consumers. “Older people complain that their needs are ignored. Public toilets have been closed, cafes and shops blare loud music, public spaces and shops rarely have anywhere to sit and public transport is poor or non-existent. Our towns and cities are failing us all.”