The Body Shop is rebranding its best selling “Drops of Youth” as part of a cultural shift away from promoting products as “anti aging”. The move follows research that found women felt the nature of the beauty industry had negative impacts on their perception of self worth – a problem largely down to behaviour such as air brushing and unrealistic claims. Global brands development director Laura Keane says: “This was really a catalyst to encourage us to look at our portfolio and see where we could improve the creative and the language – not just the images we put out, but what our products do and what they are named.” Image by Ian Kirk via Wikipedia Creative Commons