Nearly 300 UK employers have now promised to introduce at least one action each year to improve the recruitment, retention and development of people in their 50s and 60s. The Centre for Ageing Better says over 290 have signed up to the Age-Friendly Employment Pledge it launched on 30 November 2022. Almost 50 have added their names in the past two month alone. Among them are Moto motorway services, the Gym Group and the charity responsible for maintaining eight Royal Parks. In total over 400,000 people now work for such firms. The Centre’s chief executive, Dr Carole Easton OBE, said: “It shows how many employers recognise the value of older workers, the skills and experience they bring to their businesses and their importance in helping tackle labour and skills shortages.”

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