From providing seats for weary shoppers to making communications clearer, marketing to older consumers can be boosted through a variety of low cost measures. The Centre for Ageing Better has launched a new framework for customer facing settings in a bid to encourage more businesses to take them. These include age friendly images in marketing and promotions and questioning older customners about their needs and preferences. The Centre is working with the UK Network of Age Friendly Communities , part of a global movement triggered by the World Health Organisation that now includes over 75 places. Information includes case studies, one example of which is the Nottingham’s “Take a Seat” campaign, based on similar initiatives in New York and Manchester, which has already drawn in more than 300 businesses across the city.

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