The Silver Marketing Association

Summit 2024

The Cavendish Centre, London W1

 Tuesday 25th June 2024


Included for delegates attending the in person event:

  • Full conference from 09:00 – 17:00 with networking throughout the day
  • Breakfast & buffet lunch 
  • Mid-morning & afternoon tea/coffee & biscuits 
  • Post summit networking drinks in the bar
  • Silver Marketing Awards from 17:30 – 18:30

 2024 Summit Agenda

Read about last year’s Summit

    Benefits of attending the in person event

    • Learn best practice for over-50s marketing.
    • Hear real-life industry case studies focusing on key issues.
    • Leave with a fuller understanding of the market and the opportunity it represents.
    • Learn how to effectively communicate with this demographic.
    • Network and learn from peers who are maximising the same opportunities whilst facing the same issues.
    Who should attend?

    Organisations and individuals involved in selling to the over-50s, or those looking to broaden their knowledge of this demographic.  The conference is designed for established companies, challenger brands, start-ups, and freelancers including:

    • Directors, CEOs and senior managers
    • Marketing and sales
    • Customer insight and strategy
    • Research and development
    • Creative
    Don’t just take our word for it…

    The Silver Marketing Association conference is an absolute ‘must attend’ event for me – a unique opportunity to network and meet others (both in travel and other sectors) focused on the 50+ audience. I’ve been to two now and always come away with new ideas and new contacts.  Cathy Bartrop, Founder TravelguruTV