2026 Silver Marketing Awards
Entries now closed – see who the finalists are
Now in their fourth year, the Silver Marketing Awards are awarded to brands and agencies that have delivered a successful marketing campaign since January 2025, focusing on the older demographic and showing creativity, empathy and measurable results.
There is also an Exceptional Achievement Award for an individual who has made an outstanding contribution to the silver sector.
The entries are now closed and the trophies will be presented by our Patron, Anthea Turner at a sparkling drinks reception on Thursday 9th July 2026 at the Cavendish Centre, London W1 following the Silver Marketing Summit.
Live music for the event will be courtesy of voice & keyboard duo David Will Mitchell and Cole Toury who will be performing a host of popular medleys to accompany the winners as they collect their trophies.
Twelve awards are judged by a panel of experts, each a specialist in their field and with many years of experience. In the interests of impartiality, judges are not allocated any category with a potential conflict of interest.
The Awards are open to both members and non-members of the Silver Marketing Association.
Brand or Agency Categories
- Best TV Campaign – sponsored by Sky Media
- Best Audio Campaign (radio or podcast) – sponsored by Audika
- Best Digital Campaign – sponsored by IFF Digital
- Best Direct Mail (Non-Travel) Campaign– sponsored by Eight Group
- Best Direct Mail (Travel) Campaign– sponsored by Ambassador Cruise Line
- Best Multi-Channel Campaign – sponsored by Precision Platinum
- Best Outdoor Campaign – sponsored by Bowls England
- Best PR Campaign – sponsored by Autumna
- Best Print Campaign – sponsored by JPS Print
- Best use of Social Media/Influencer – sponsored by Senior Response
- NEW: Best use of AI in marketing – sponsored by Sentai
Individual Category
- Exceptional Achievement Award – sponsored by Ageism is Never in Style
See who the winners, highly commended and shortlisted were last year Awards Winners 2025 – Silver Marketing Association
With grateful thanks to all our sponsors:
