We are delighted to be supported by our sponsors for the inaugural Silver Marketing Awards.
At Channel 4, we’re more than a public service broadcaster, we’re a unique and distinctive part of life in the UK. Channel 4 is free-to-air and freely available to all of the UK. We have the UK’s biggest free streaming service, All 4, plus a network of 12 television channels. Since Channel 4 was created in 1982, it has been at the centre of national conversations and a catalyst for the creation of a world-beating production sector in the UK. Our purpose is to create change through entertainment. We do this by representing unheard voices, challenging with purpose and reinventing entertainment. Our unique model – commercially-funded but publicly-owned – means that we’re able to offer independent and distinctive, universal content reflecting the interests of different communities across the UK.
Best Radio Campaign
LBC is a cross platform news brand and the UK’s number one commercial talk radio station. Tackling the current affairs stories of the day and delving into issues that matter to its 3.1 million listeners. LBC presenters are known for their informed and incisive analysis, and holding the country’s politicians to account.
LBC is owned by Global and is available on DAB digital radio, Global Player on your smart speaker or mobile, and at LBC.co.uk.
Best Digital Campaign
Offering the over 50s a safe, trusted, entertaining and friendly community, Silver Surfers is now the UK’s largest online community for the young-at-heart with over 1 million Facebook followers and 350,000 website members. The Silversurfers shop has a wide variety of tailored products and Silversurfers Club+ is where members can enjoy masterclasses delivered by Goldster.
Best Direct Mail Campaign
An independent printer and mailing house specialising in print, postage and direct mail, EDWPS is committed to helping companies achieve their print marketing goals by providing great value products, award winning customer service and consistently high outputs. They offer specialist insight, options & solutions specifically designed for the Silver market.
Best Social Media Campaign
Silver Magazine’s key focus is to bust the myths surrounding the 50-plus market, and break down the ‘grey’ stereotyping. The magazine’s content is vital, relevant, and challenging – like our readers. But more than that – Silver has piloted its own extensive research into the mature audience, and has some astonishing insights into this age group.
Best Overall Multi-Channel Campaign
Putting data at the heart of their work, Precision Creative and Media clients value their integrated creative and media service, backed by an in-depth understanding of their industry – healthcare and marketing to older people.
They produce national multichannel campaigns as well as geotargeted campaigns that reach densities of potential customers on a local level.
Best TV Campaign
For almost 60 years Hodge have been making a difference to people’s lives, helping them achieve their hopes and dreams. Tens of thousands of customers across the UK trust Hodge to support them because of their expertise and knowledge in the markets they serve. They use experience to create new ways of helping more people live better lives and design simple and straightforward products with the customer in mind.
Best PR Campaign
Mash Marketing provides support on effective brand positioning and marketing strategy, helping businesses to better understand and engage their target audience for brand and business growth.
Experienced in the later life sector, Mash Marketing creates actionable marketing planning to reach specific business goals, delivering hands-on support and coaching that goes beyond just ordinary consultancy.
Best Print Campaign
Marketing Radar works with it's clients to bring all their customer data together, into one integrated central hub, creating a clean, amalgamated, and deduped single customer view. This integrated data, is the source for all personalised customer activity across the business, at all touchpoints, throughout the customer journey. This enables clients to easily market to their customers based on their preferences, age and past travel habits.