We’re delighted to support Rebel Later Life: The Ideas Party, a one-day conference that brings together entrepreneurs, campaigners, creatives, innovators and changemakers to explore a fresh vision for later life.

Hosted by Silver Marketing Association Member, Advantages of Age, the event challenges outdated assumptions about ageing and celebrates the opportunities, creativity and contribution that come with living longer. Through inspiring speakers, practical ideas and lively discussion, attendees will explore topics including work, purpose, creativity, entrepreneurship, health, community and the future of ageing.

If you’re passionate about understanding and engaging the over-50s market, this promises to be an inspiring day filled with new perspectives, valuable connections and thought-provoking conversations.

When: Saturday 10 October 2026 – 10am – 6pm

Where: Cecil Sharp House, London

Find out more and book your place here via Eventbrite.