The Silver Marketing Association takes the confidentiality of personal data seriously. Please contact us if you have any questions or comments on this policy.
The Silver Marketing Association is the trading name of The SMA Members & Events Ltd. Registered address: 9b Hurst Road, Milford-on-Sea, Lymington, Hampshire, United Kingdom, SO41 0PY.
The Data Protection Act 1998
The Silver Marketing Association website complies with the principles of the Data Protection Act 1998.
Uses made of personal information
Personal information provided to the Silver Marketing Association via the Silver Marketing Association website, membership registration forms, event and Silver Marketing Association Awards registration forms, emails and telephone calls will be used for the purposes outlined at the time of collection or registration. In addition, personal information may be used for statistical analysis.
Personal data will be collected and processed by the Silver Marketing Association for the following purposes:
- To provide goods and services requested
- Marketing, advertising and promotions, notification of events, workshops and training sessions run by the Silver Marketing Association and occasionally selected partners
- Processing personal data for the above purposes may entail sharing the information with employees, contractors, agents and professional advisors of the Silver Marketing Association. However, written agreements exist between the Silver Marketing Association and such parties that there must be no further disclosure of such personal data
- From time to time the Silver Marketing Association will share personal information, apart from email addresses, with selected third parties. However, you are free to elect not to receive marketing communications from such third parties using their online preference pages
Registration or communications and/or marketing
Unless told otherwise, the Silver Marketing Association will enter the email addresses of all contacts and representatives at member and other organisations onto the Silver Marketing Association database to receive all Silver Marketing Association communications and marketing information via email. Further employees within the organisation may also be entered onto the Silver Marketing Association database upon request. You should ensure that you have their permission before doing this.
Use of data for marketing directly
At each point of data collection or registration users are given the appropriate means to opt-out of receiving future direct marketing material from the Silver Marketing Association.
Where users do not opt-out of such communications, the Silver Marketing Association may provide information on Silver Marketing Association products, membership services, events, training and education programmes and occasionally those of third-party partners according to the user preferences indicated on the online preference pages. If at any time users want to alter their preferences or the Silver Marketing Association to stop sending such communications they should visit their online preference pages or contact us.
Disclosure of data to third parties
At each point of data collection or registration users are given the appropriate means to opt-out of having their personal data passed on to selected third parties. The Silver Marketing Association will not pass email addresses on to third parties for marketing purposes. If users do not opt-out, the Silver Marketing Association may, in limited circumstances, share such data with carefully selected third parties who may contact users (other than via email) regarding events, products, services, and training and education programmes that may be of interest to them. If at any stage users want to alter their preferences or the Silver Marketing Association to stop using their personal data in this way they should visit their online preference pages or contact us.
Changing your personal information
If, at any time, a user wants to verify, update or amend their personal data they should contact the Silver Marketing Association via email (firstname.lastname@example.org).
Verification, updating or amendment of personal data takes place within 2 working days of receipt of the request if made online and 10 working days if made
A cookie is a small text file that is placed on a user’s computer by a website. There are several types of cookie and the most common are often referred to as ‘session’ cookies. These are used to keep track of information needed by a user as they travel from page to page within a website. These cookies have a short lifetime and expire within a few minutes of the user leaving the site. Other types of cookies can be used to track internet activity after the user has left a website. These are usually sponsored by organisations external to the website being visited and are generally known as ‘third party’ cookies.
These usually have a long lifetime with several months being quite common. They are ‘harvested’ and ‘refreshed’ whenever the user visits a page where the same or a similar cookie is being used.
The Silver Marketing Association uses benign, short-lived “session” and “remember me” cookies to tell whether a website user has logged, in, where to find details that can be used to pre-fill parts of on-line forms and to personalise the user’s visit to the website. They are also used to track anonymously which areas of the site are popular and which are not used, and what documents are downloaded; this allows us to carefully target our website resources.
Silver Marketing Association cookies do not analyse visits to other website or any searches undertaken whilst on the Silver Marketing Association website.
Internet browsers normally accept cookies by default; however, it is possible to set a browser to reject cookies. If this is done it is important not to exclude the benign and useful session cookies. Please note that if you delete and block all cookies from this website, certain parts of the site may not work.
The Silver Marketing Association also uses technology that uses Internet Protocol (IP) information exchanges during the course of normal web activity combined with data-enhancement technology to get detailed analytics information
The Silver Marketing Association holds your personal data in accordance with the security provisions of the UK data protection legislation. If you have any questions about security please contact us.
Changes to this policy