Silver Marketing Association Entrepreneur Members

Horizon Outdoor

Horizon Outdoor is a unique OOH advertising consultancy which sells Out of Home (OOH) formats that are specifically of interest to the over 50s markets. Adverts can be targeted to this audience in places where they spend their time such as Post Offices, Pharmacies, Doctor’s Surgeries, Hospitals and Golf Clubs and many other environments.

We work with small Media Owners who own these niche networks and help to increase their revenue by bringing in advertising campaigns from clients direct and Media Agencies that they wouldn’t be able to achieve themselves as Horizon Outdoor is their sales team. Horizon’s founder Susan Pallett brings over 20 year’s experience in OOH Media and there isn’t any format or Media Owner she doesn’t know.

Rachel O’Reilly Communications and Coaching

With more than 30 years’ experience working at a senior level in communications, Rachel O’Reilly has worked in-house and in agencies, managing everything from company acquisitions to new brand launches.  Under Rachel’s leadership, the team is able to help scan trends, tap into topical and newsworthy issues, connect you with influential media, create fame-driving campaigns and offer discrete communications advice for leaders.  Specialist sectors are health, wellbeing and not-for-profit. Working together covers internal, external and corporate communications with bitesize payment options.   All campaigns are tailored to your brief and working together is designed to be inspiring, results-driven and enjoyable.

We.Pivot

We.PivOT is a research-led consultancy helping people navigate the transition from structured careers to long, happy, healthy, and purpose-driven lives. We are not a coaching practice, although we work closely with trusted coaches. Our work is clinically informed, evidence-led, and evidence-generating, grounded in occupational science and occupational therapy.

It centres on five guiding questions: what truly matters to you, whether you’re ready to embrace this new chapter, what meaningful paths might follow this transition, how to protect your physical and mental wellbeing, and how to navigate the journey with confidence and independence.

We.Pivot supports those who may be financially prepared but less prepared for the identity, purpose, and health dimensions of this transition.

Liberté Free to Be

Rachel Peru is the founder of Liberté Free to Be, a community of like-minded women over 50. She is a model, podcast host, body confidence advocate and public speaker.
Liberté Swimwear grew from conversations with over 160 podcast guests and a survey of 200 women and how they truly felt about their bodies.

Rachel spent over a year designing the brand’s debut piece, named after her mother, Glenda.

Designed for women who want comfortable, supportive and sculpted swimwear in classic silhouettes; swimwear built on freedom. Her swimwear is made from sustainable, regenerated Italian fabric.

“Liberté isn’t about becoming someone new. It’s about remembering who you already are.”

Liberté supports Smart Works Charity.

Lateral

Lateral is a new business building health and wealth products specifically for people over 60 in the UK who strive to maintain good health and an active lifestyle – those with no intention of stopping. And it starts with The Lateral Health Plan.

We combine private cover, nurse-led support and preventative services all in one policy, working to deliver better health outcomes and independence, not just value for money.

By combining the best of the NHS with private treatment where needed, The Lateral Health Plan is much more affordable than traditional private medical insurance.

The Great Escape

Many people with ideas for a great business stay stuck in an unfulfilling corporate job, waiting for retirement to arrive. They’re trapped on a gilded treadmill of salary, status, and perks. They fear that stepping off will crash their lifestyle or their credibility and will be too much of a financial risk.

“The Great Escape” is a bold new initiative designed to help mid-career professionals take back control of their futures and start their own businesses, either as a side hustle or a full-time venture, without putting their financial future at risk.

Silver Economy

Silver Economy is a leading source of research and data on longevity trends and the business impact of the Silver Generation.

We define, size, and analyse the Silver Economy, a multi-trillion-dollar market spanning four core sectors: Senior Living & Care, Longevity Health, Longevity Finance, and Senior Tourism, alongside a range of adjacent markets.

We also track AgeTech, a cross-sector enabler transforming how older adults live, stay healthy, and remain engaged.

Our insights help businesses, investors, and policymakers understand and capture the opportunities created by global ageing.

The Boutique Adventurer

The Boutique Adventurer is an online magazine with a strong social presence for experienced travellers over 50 who are getting older, not old. Founded in 2016, it has spent the past decade building a loyal audience of well-travelled readers looking for fresh ideas, distinctive destinations, and more meaningful ways to explore the world. The site averages around 80,000 page views a month and is backed by a social media community of more than 200,000 followers across its main platforms. Its audience is especially drawn to boutique hotels, local culture, and immersive travel experiences, with a particular passion for food and wine. The Boutique Adventurer is edited by Amanda O’Brien, a London-based travel writer and marketer with a WSET Level 3 qualification, which brings added depth and credibility to its growing focus on wine tourism.

Digital Future

Digital Future is a specialist consultancy helping brands increase growth through digital strategy, ecommerce, and customer acquisition. Founded by Martin Lock, with over 30 years’ experience in digital strategy, marketing and ecommerce, including senior roles at British Airways and building ba.com globally, the consultancy combines deep commercial expertise with hands-on execution. Martin also founded, managed and successfully exited Silversurfers, the UK’s largest online community and social network for the over-50s (1.5m+ members), giving unique insight into this powerful demographic. Digital Future helps organisations build stronger digital platforms, increase direct sales, plus build and create engaged communities that drive long-term value.

The Death Planner

As a former funeral director and now a qualified estate planner, I help people approach the end of life with clarity, confidence, and compassion. Discussing death with those you love is difficult, yet planning for it can ease an enormous burden. When families know their loved one’s wishes, it brings certainty and comfort during one of life’s hardest moments. I support clients in preparing Wills, Trusts, Letters of Wishes, Lasting Powers of Attorney, Digital Estate Planning, and even Death Cleaning. Thoughtful preparation isn’t morbid; it’s empowering. By planning ahead, you protect your wishes, support your family, and gain genuine peace of mind to make the most of your finite life.

Dead Organised

Dead Organised is a hospitality inspired platform supporting people in midlife who are juggling work, family, and ageing parents. We provide clear roadmaps, practical tools, and human support to help individuals and employers navigate eldercare, life admin, and future planning with confidence.

Through workshops, programmes, and 1:1 support, we break complex, emotional situations into manageable steps, from organising paperwork and having difficult conversations to planning for healthy ageing and legacy.

Our mission is to open up conversations around ageing & to turn overwhelm into clarity, and help people feel calm, prepared, and properly supported in the second half of life.

Club Avandra

Club Avandra is an exclusive all-female private members club for women who want to travel without compromising on luxury, personal space or time for themselves. Created by a collective of experienced women in travel, membership is an entry ticket to bespoke experiences created by Club Avandra and carefully selected partners, with benefits including elevated hotel experiences, free wellness treatments and a subscription to Travelista, our monthly newsletter delivering exclusive fashion, beauty and lifestyle content. Each carefully curated itinerary is hosted by a woman whose connection to her destination runs deep and provides exclusive access that can’t be found anywhere else. While Club Avandra members may be at a very different life stage, they are all SWANS – Sorted, Worldly and no Sh**s Given!

SmartOnion

SmartOnion is a secure digital platform that helps you organise all your important life documents without the need for an overflowing filing cabinet. Many people have wills, LPAs and funeral plans, but everyday administration is often left in a mess. SmartOnion provides a simple, structured way to manage personal, household, financial and legal information, accessible from your laptop or smartphone and shareable with a trusted loved one.

Useful for all ages, it is particularly valuable for the over 50s, giving peace of mind today and ensuring someone can take over tomorrow.

Realise Longevity

RealiseLongevity  was founded by Annie Coleman, an Ambassador for Stanford University’s Center on Longevity.  It provides strategic advice to forward thinking organisations seeking to capture the trillion-dollar longevity opportunity by integrating age diversity into their growth strategies, talent management, and market approach.

Annie also coaches senior executives to transform their executive success into a meaningful next chapter, guiding them to design purposeful post-corporate lives that leverage their expertise, networks, and passion for maximum impact: inspirement not retirement.

Mitos Relocation Solutions

Mitos Relocation Solutions is the first company fully dedicated to retirement abroad. We support individuals and couples planning to retire overseas, offering integrated services that address not just logistics, but the emotional and practical realities of this life transition. Our focus on retirees means we understand the importance of long-term stability, simplicity, and quality of life. From destination selection and visa strategy to healthcare, tax, and day-to-day planning, we guide clients from first questions to settling in. Currently active in Greece and Italy, we work with a network of legal, financial, and lifestyle partners, and are expanding to cover other key retirement destinations.

LivOn

LivOn is pioneering a first-of-its-kind AI-driven platform designed to support retirees in navigating the transition into post-career life. With a focus on personalized engagement, social connection, and trusted information, LivOn leverages science-backed personality insights and AI-powered mentorship to help retirees rediscover purpose, build new routines, and stay mentally and socially engaged. LivOn is uniquely positioned at the intersection of AgeTech, AI, and digital wellness, creating a scalable, high-impact solution that not only benefits individuals but also offers long-term societal value by reducing loneliness, improving mental and physical health, and fostering community engagement.

Good Life Sorted

Good Life Sorted, is a startup that connects older adults with vetted local Helpers, helping them maintain independence at home. Operating in the “Pre-Care” sector, services include home help, companionship, light cleaning, shopping, transport, meal preparation, medication reminders, welfare checks, and administrative assistance. With 1.9m people over 65 needing help with tasks like these, Good Life Sorted is on a mission to normalise accepting help. They operate across southern England, with plans for expansion imminent.

Be Addressable

Be Addressable are a specialist media agency focussed on delivering business outcomes for advertisers by planning and buying campaigns that target specific audience groups.  Their proprietary mapping tool, Pinsight, ingests customer data and fuses this with CACI Acorn data and YouGov to build hotspots of (and insight on) high opportunity audiences across the UK allowing them to build campaigns targeting very specific audiences in key geographies.   They are experts in buying all channels including addressable TV, OOH, digital, audio and print channels such as doordrops, building campaigns from the bottom up, integrating brand and activation.  They have developed measurement solutions that show the impact on business metrics such as brand awareness, sales, new customer acquisition and footfall.