As part of your membership of the Silver Marketing Association, we are delighted to be able to share with you exclusive & valuable resources to help with your day to day marketing plans and activity, and which complement the Reports, Blog and News items which you can find in the Insights section of the site.
Members – please login to see the links for each resource.
New updates to our member resources are also included in our regular newsletters.
Silver Reports
Exclusively for members, we have a collection of insightful reports, available to download, focussed purely on the over 50's audience to enable marketeers to understand this diverse demographic
Genesis Initiative
The Silver Marketing Association benefits, as do our Members, from being on the Senate of The Genesis Initiative. Since its formation in 1999, the Genesis Initiative has worked as an umbrella organization, supported by Parliamentarians and enjoying All-Party support across the Houses of Lords and Commons, to harness the collective strength of Trade Associations, Institutions and other groupings who have SMEs within their memberships. Genesis Initiative Senate Members, such as ourselves, supported by academic experts, sponsors and other interested parties, formulate consensus opinion with which to lobby the Government and influence the needs of small business to achieve the economic and structural reforms that will enable SMEs to flourish further in the UK.
Bank of England
Steve Huxham, our Policy & Public Affairs Director is a regular guest at the Bank of England working lunch events. This is an opportunity for our association to meet the relevant BoE Agent and feedback directly current trends or concerns in the market. The BoE are particularly keen to engage, especially with SMEs through Membership Associations, as they recognise that they otherwise risk being disconnected from the “real world.” Big companies can make their voices heard through lobbying and PR, but of course it is the SMEs, often without that sort of voice, who make up the majority of the UK economy. These meetings and the information passed on to the Agent(s) running the sessions, in turn are fed back to BoE senior management and help to shape policy.
Silver Bulletin
The Silver Bulletin is our monthly newsletter exclusively for members of the Silver Marketing Association. Since our launch at the start of the year, we’ve been busy informing, networking and campaigning in addition to organising our Annual Summit. We’re delighted that you’ve chosen to be a member of our association, and we very much hope you enjoy reading our monthly updates.
Member Logo
The Silver Marketing Association Member logo for authorised use on all our members websites and marketing materials. By displaying this logo as a member of the Silver Marketing Association, this means that your organisation adheres to our ethical marketing values in respect of age. We believe that these are your values too, and we are happy for you to show this publicly through the use of our logo. One of our members, Accord Marketing, have the Member logo displayed on their website, where the logo is displayed at the base of the homepage.