Silver Marketing Association Partners


At ITV our mission is to entertain and connect with millions of people globally, reflecting and shaping culture with brilliant content and creativity. We are home to the most watched programmes across live sport and entertainment shows, the most talked-about dramas, and the UK’s fastest growing, free-to-access streaming service ITVX, which has 38m registered users. We offer advertisers of all shapes and sizes the opportunity to scale up and partner with us, delivering both mass reach and addressable advertising solutions and proven return on investment. We play a valuable part in the cultural moments that bring mainstream modern Britain together and aim to shape culture for good, spearheaded by our Britain Get Talking campaign.


Let’s Talk Ageing’s passion and core vision is simply to support organisations to connect and engage more effectively with the older UK consumer, helping them to deliver enhanced B2C off and online Acquisition & CRM communications to this highly complex audience – we’re constantly refreshing our insight into the different older UK cohort groups, actively listening and articulating their evolving needs, attitudes and behaviours. Working across many diverse markets, including Financial Services, Funeral Planning, Pharmaceutical, Health, Mobility & Care Services, we provide a range of tailored services to fit our client needs. We’re delighted to be associated with the Silver Marketing Association.

Let's Talk Ageing

Providing personalised marketing strategy for brand and business growth. Mash Marketing creates effective brand positioning, helping businesses to better understand and engage their target audience. With 15 years’ experience developing tailored brand and marketing strategy, Mash provides actionable marketing planning to reach specific business goals, delivering marketing support that goes beyond just ordinary marketing consultancy.
Support is as hands-on as needed, tailored to your needs, helping to set up your business brand from scratch, or reviewing your current marketing activity and improving ongoing business performance.
Consultancy for projects large or small, at a pace and budget that works for you.

Mash Marketing

Many Silver Marketing Association members will remember the Age Action Alliance collaboration network of over 900 public, private and third sector organisations – along with older people’s groups – originally run by DWP and Age UK. It’s now been brought back to life by the English Age Network and National Development Team for Inclusion, and Silver Marketing Association member Tony Watts OBE is at the helm.

The Silver Marketing Association has signed up as a member and we are sharing our news and views on their new website.

Age Action Alliance

EngAgeNet is a national organisation which enables the direct voices of older people across England to be heard by those who create and deliver the policies, strategies and services that affect their lives.
Based on the long-established English Regional Forums on Ageing, the network already embraces local groups and individuals with an estimated reach of over 300,000 older people.
Our ambition is to expand this substantially by welcoming others who share our aims and provide a unique resource for the public, private, third and academic sectors to tap into the opinions, knowledge and experience of older people.


Business for Health (B4H) is a business-led coalition supporting long-term sustainable innovation and investment in preventative health and care. Its aim is to enhance the health and economic resilience of the UK, catalysing and facilitating business contributions to reduce health inequalities and enhance healthy life expectancy. B4H has been working closely with the CBI team on the Business for Health Framework published last year which covers three pillars: 1) Workforce Health; 2) Consumer Health and 3) Community Health.

Business for Health

The ILC is the UK’s specialist think tank on the impact of longevity on society, and what happens next.
We were established in 1997 as a member of the International Longevity Centre Global Alliance, an international network on longevity. Since our inception, we have published over 285 reports, organised over 390 events including our annual Future of Ageing conference.
We work with governments, the private sector, and professional and academic associations globally to provoke conversations and pioneer solutions for a society where everyone can thrive, regardless of age.

International Longevity Centre

Global is one of the world’s leading Media & Entertainment groups.
Europe’s largest radio company, Global is home to market leading media brands broadcasting across the UK on DAB & FM and around the world on Global Player, including Capital, Heart, Classic FM, LBC, LBC News, Global’s Newsroom, Smooth, Radio X, Capital XTRA and Gold.
Global is also one of the leading Outdoor companies in the UK & Europe, with over 235,000 sites reaching 95% of the UK population. Global’s outdoor portfolio encompasses Transport for London’s Underground network, almost all major UK airports, the UK’s largest portfolio of roadside posters and premium digital screens, as well as the UK’s largest network of buses.
On-air, on Global Player and with outdoor platforms combined, Global reaches 51 million individuals across the UK every week, including 25 million on the radio.


Mail Metro Media is the advertising home of some of the UK’s most engaged news brands: Daily Mail, The Mail on Sunday, MailOnline, Metro,, i newspaper, and The Telegraph (print products).

The team provides a single point of contact across print, digital and apps, allowing advertisers easy access to the millions of consumers who engage with our brands every day.

We are delighted that Mail Metro Media are the Headline Sponsors of the Silver Marketing Association annual summit.

The Summit