As part of your membership of the Silver Marketing Association, we are delighted to be able to share with you valuable resources to help with your day to day marketing plans and activity, and which complement the Reports, Blog and News items which you can find in the Insights section.

We will continue to add to these resources and we’ll advise you of updates in our regular newsletters.

Data Consultation

Complimentary access to Experian data platform and consultation

Mosaic is a powerful cross-channel consumer classification system built for today's multi-channel world. It has evolved to help you understand your customers' likely characteristics and communicate with them in the most relevant ways. It allows you to ensure you are relevant to them, so you can reach the right people with the right message at the right time – every time.

Contact us at enquiries@silvermarketing.org today for more information about access and to arrange your complimentary 30 minute consultation

Mosaic

Image Library

Centre For Ageing Better Image Library

The Centre for Ageing Better are providing our members with access to their library showing ‘positive and realistic’ images of older people in a bid to challenge negative and stereotypical views of later life. The images show a more realistic depiction of ageing and old age – to provide alternatives to the commonly used pictures of ‘wrinkly hands’ or walking sticks. The library, which contains over 400 images and will be regularly updated, offers organisations a wide selection of images that avoid stereotypes associated with older people.
Images in the library are free for use and cover various themes related to ageing such as health, community activity and employment.

Image Library

Event Coverage

We know that it isnt always possible to be available to watch our webinars and events live, which is why we endevour to make sure that we record our events for our members to be able to watch back after the event. For ease, we have made our event webinars available on our very own YouTube channel. So if you've missed out on some of our events already, head over to Youtube to find out more.

YouTube

Silver Bulletin - April

The Silver Bulletin is our newsletter exclusively for members of the Silver Marketing Association. Our latest edition launches our June 2022 Summit 2 for 1 Summit tickets available on tickets booked before 30 April 2022. It also serves as a reminder to sign up for our next webinar, and provides an update on what has been happening at the Silver Marketing Association over the last month.

Read the April Silver Bulletin here

Silver Bulletin - March

The Silver Bulletin is our newsletter exclusively for members of the Silver Marketing Association. Our latest edition launches our June 2022 Summit with our headline sponsors, Mail Metro Media, and features some of our key speakers for the event. It also serves as a reminder to sign up for our next webinar, on the back of the successful inaugural webinar on marketing to the Silver audience, held earlier on in March.

Read the March Edition here

Silver Bulletin - February

The Silver Bulletin is our newsletter exclusively for members of the Silver Marketing Association. Since our launch at the start of the year, we’ve been busy informing, networking and campaigning. We’re delighted that you’ve chosen to be a member of our association, and we hope you enjoy this compilation of highlights.

Read the February Silver Bulletin