Launch of 50 Shades of Silver report

Members only: download the report

On Thursday February 16th 2023, over 30 Silver Marketing Association members joined us at the House of St Barnabas in Soho Square London W1.

We used the event to launch our “50 Shades of Silver” market segmentation report, in partnership with Pure Retirement and Let’s Talk Ageing. It’s a deep dive into segmenting the over 50s market, with insights and analysis; a must-read for any marketer who wants to learn more about this diverse and complex market.

A good time was had by all in a relaxed and convivial setting, with our guests receiving a printed priority copy at the event. Here’s what some had to say:

Wanted to send a huge thanks for such a well thought out event last night.  A perfect amount of people to get around to chat to and some very useful conversations!   Carolyn Spinks, Chief Operating Officer ABTOI

Thank you for the networking meeting last night.  Andy and I both agreed that signing up for the Silver Marketing Association definitely feels like it’s going to be a positive step for our business.  Thank you for encouraging specific introductions, I felt as though I didn’t stop chatting for the two hours and could have gone on longer!  Angela Schofield, Director, Harmony Voyages

Our next networking event will be held in late September 2023. Date and venue tbc.