Members Only – Networking drinks & canapes – March 2024 event

Our spring networking drinks took place in the Members’ Bar at the prestigious Guildhall, home to the City of London Corporation.

We welcomed nearly 40 members for a fabulous evening, as well as launching our new “Marketing the Tough Stuff” report.


Here’s what our members said:

Thankyou for arranging such a great event last night! It was so unlike most of the networking events we’ve been to recently (which is a really good thing) and the Silver Marketing team are so friendly and welcoming.

Andrew Telling, Creative Director, TV Ads Work

Thank you so much for a wonderful evening, we enjoyed it very much and lots of great conversations were had.

Emma Arthurs, Head of Travel, Rooster PR

September 2023 Networking Drinks in Partnership with the National Innovation Centre for Ageing (NICA) and sister organisation VOICE  

What an amazing evening was had by all who attended our September networking with our partners for the event,  the National Innovation Centre for Ageing (NICA) and sister organisation VOICE – Valuing our Human Capital and Experience, at the House of St Barnabus in London.

We were delighted to hear from Dr. Lynne Corner and George Lee who offered valuable insights and opportunities for members to better understand the silver market.

Here’s what some of our members said:

A Remarkable Evening at the Silver Marketing Association‘s Networking Drinks in London! This event provided us with an incredible opportunity to connect with like-minded professionals and gain invaluable insights into the ever-evolving world of marketing to seniors.

An engaging presentation and thought-provoking discussions left us feeling both inspired and motivated. We’ve made new connections that we’re confident will lead to fruitful collaborations and partnerships in the future. The evening was not only professionally enriching but also a lot of fun!

The Human Tech Agency

Wow – what a great event, thank you for inviting us. Everyone we met was so interesting and passionate about the sector. 

Firgas Esack, Publicist, DAPS Agency

I really enjoyed meeting everyone last night. Thank you for arranging this event, they are so important that we continue to bang the drum for us Boomers!

Dawn Le Men, Sales Director, Boom Radio UK


February 2023 Networking Drinks Event and Launch of 50 Shades of Silver report

Members only: download the report

On Thursday February 16th 2023, over 30 Silver Marketing Association members joined us at the House of St Barnabas in Soho Square London W1.

We used the event to launch our “50 Shades of Silver” market segmentation report, in partnership with Pure Retirement and Let’s Talk Ageing. It’s a deep dive into segmenting the over 50s market, with insights and analysis; a must-read for any marketer who wants to learn more about this diverse and complex market.

A good time was had by all in a relaxed and convivial setting, with our guests receiving a printed priority copy at the event. Here’s what some had to say:

Wanted to send a huge thanks for such a well thought out event last night.  A perfect amount of people to get around to chat to and some very useful conversations! 

Carolyn Spinks, Chief Operating Officer ABTOI

Thank you for the networking meeting last night.  Andy and I both agreed that signing up for the Silver Marketing Association definitely feels like it’s going to be a positive step for our business.  Thank you for encouraging specific introductions, I felt as though I didn’t stop chatting for the two hours and could have gone on longer!  Angela Schofield, Director, Harmony Voyages