Silver Marketing Association Individual Members

Tony Watts

Tony has spent his career in a mix of comms roles, starting in PR before moving onto marketing and advertising, then journalism. As well as editing business magazines and local newspapers, he was the founding editor of the UK’s first national newspaper for older people. Today he is a freelance copywriter for a wide range of national and regional clients.
Over the last 10 years he has dedicated part of his time representing older people, trying to ensure that their views are heard when decisions are made affecting their lives. His work on behalf of older people was recognised with an OBE in 2014. Co-author of “The Midlife Review”.

Eleanor Mills

Eleanor Mills is the Founder and Editor in Chief of Noon.org.uk a new platform for women in midlife. New research conducted by Noon shows that women 45-60 are a massively underserved cohort by brands with 60% saying they would be more likely to buy from companies who address them directly.

Previously Eleanor was Editor of The Sunday Times Magazine, Editorial Director of The Sunday Times, a columnist and interviewer for the paper for 23 years and Chair of Women in Journalism 2014-2021. She is passionate about changing the narrative about the later stages of women’s lives. Noon provides inspiring stories of transformation, access to experts (through courses, events and retreats) and helps its community of ABC1 women move into their joyful and purposeful next chapter. In the hundred year life, fifty is only halfway through. That’s why we called it Noon. Our motto is: So Much More to Come.

Tina Woods

Tina Woods is a mission-driven social entrepreneur and system architect bringing diverse stakeholders together in shared endeavours to improve and level up health. She is Founder and CEO of Collider Health and works with private, public and third sectors, including UK Research and Innovation (UKRI)’s Healthy Ageing Industrial Strategy, NHS AI Lab, and emerging Integrated Care Systems. She is the Healthy Longevity Champion for the National Innovation Centre for Ageing, aiming to accelerate ageing intelligence and secure UKRI’s strategic aims to ensure better health, ageing and wellbeing in the UK and globally.
Tina is director of the All Party Parliamentary Group for Longevity secretariat and leads the Open Life Data Framework. She is Co-Founder and CEO of Business for Health, a social venture working with the CBI, bringing ‘Health’ into ‘ESG’ mandates to support sustainable innovation and investment in preventative health and care.

Mike Mansfield

Mike is the CEO of ProAge, and is a seasoned thought leader on the topics of longevity, age-inclusion and multigenerational workplaces. ProAge is a UK charity dedicated to creating age-inclusive workplaces and high-performing multigenerational teams.
The focus of Mike’s thought leadership work has been on building solidarity between stakeholders to create sustainable solutions that are inclusive of vulnerable groups where no one is left behind.
Mike was responsible for the establishment of the Aegon Center for Longevity and Retirement, a collaboration of international experts, and has authored and published 13 reports on retirement security with insights and recommendations for governments, employers and individuals. He also developed and piloted the Silver Starters program to help people age 50+ understand entrepreneurship and help them start their own business.
Pro bono has included workshops for BraveStarts, and a volunteer for a local animal shelter.
Mike is based in Amsterdam, is originally from Dublin, and has worked in San Francisco.

Lucy Standing

Lucy is a co-founder of Brave Starts CIC – a non profit who see being over 50 as an asset. They’re building the blueprint for how people can figure out how to make this the best and most fulfilling time of their careers.

Lucy is a Chartered Psychologist, Associate Fellow with the British Psychological Society and Certified Principle Psychologist with the Association for Business Psychology (ABP) for which she was Vice Chair for nearly 10 years. Prior to her nonprofit career, she worked in the strategy consulting and investment banking sectors.

Tony Maniscalco

Tony has worked in travel marketing teams for well over 30 years, along with roles in overseas contracting, resort and general management, product development and public relations with companies ranging from Silvair Holidays, Falcon Leisure, Blue Arrow Holidays, Hartland, Mundicolor and Ramblers Walking Holidays,
He is currently semi retired but retains an avid interest in the travel industry and regularly maintains contact with many of his past work and industry colleagues spanning over 3 decades! As such and utilising this experience, he is happy to help any companies with any assistance or projects they may have!