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Jam is an award-winning, independent marketing communications agency. We produce bespoke solutions across the full marketing spectrum, from an in-house creative team delivering branding, creative concepts and websites, to our comms team devising and executing digital, social media and PR strategies.

Experts at understanding your customers’ needs and creating engaging content, we champion inclusion and representation of older audiences in marketing campaigns and conduct regular research and roundtables on this topic.

Specialising in financial services, travel, food and drink sectors, as well as B2B marketing, we help our clients grow by delivering extraordinary thinking.

We put data at the heart of everything we do, to cut campaign wastage and improve return on investment.

Our clients value the integrated creative and media service that we offer, backed by an in-depth understanding of their industry – healthcare and marketing to older people. They want a partner that can produce the most powerful, targeted and personalised creative and media strategies to give their campaigns the results they deserve.

We produce national multichannel campaigns (traditional, broadcast, DM and digital) as well as geotargeted campaigns that reach densities of your potential customers on a local level. Whatever the challenge we provide a campaign mix that optimises your budget for the greatest return on investment.

We use empathy, research and data to understand our clients and the motivations and needs of their users. Then we use the latest technology to create meaningful and engaging digital experiences.
We create websites, build metaverses, design voice skills, develop chatbots, build apps and transform organisations with digital technology.
Our work saves lives at sea, helps older people find the right care, ensures people find the right doctor, inspires people to get fit and healthy, brings fans closer to the game they love, connects isolating people with volunteers and revolutionises the way parents adopt children.
We are Greenwood Campbell, the Human Tech Agency.

Based in Henley-in-Arden, Johnsons have been established for over 113 years and pride themselves on offering excellent value for money and high-quality service.
A Johnsons coach holiday includes free door-to-door pick up from the Midlands area; coach travel in 'Club Class' or Luxury Traveller coaches with extra leg room; dinner, bed and breakfast in carefully chosen quality hotels; excursions and sightseeing listed in the itinerary; and all escorted by a friendly courier. Their short breaks also run along the same theme but with just one speedy board point from Henley in Arden.
Johnsons also specialise in day trips from 40 local boarding points in the Midlands, with a wide variety to choose from such as historical houses, theatre, Christmas days outs, castles, gardens and flower shows; seaside; boat and heritage railways.

There are 900,000 people living with dementia in the UK. With this number projected to rise to an astonishing 1.6 million people 2040 and with no cure, we need to find better ways to live well. Dementia Adventure is a multi award winning national charity that thinks differently about dementia. They look at what people can do, not what they can’t and believe that with the right support, everyone with dementia can get outdoors, experience the wellbeing benefits of nature and enjoy more active and fulfilled lives. They offer supported dementia holidays and dementia training for family and friends, professionals and organisations.

Just Go! Holidays is one of the UK’s leading coach holiday operators, specialising in great value tours to every corner of Britain, Ireland and Europe.

They organise tours to some of the UK’s best-loved holiday destinations, including Torquay, Scarborough and the Lake District, as well as popular European locations such as Lake Garda and the Costa Brava.

They offer a huge variety of holidays and event breaks, whether our customers want to relax by the sea, explore the countryside or experience a bit of European culture - from short weekend breaks to longer, more leisurely, getaways.

Boom Radio is a UK radio station aimed at 'baby boomers' - aged 55+. Available on DAB and on smart speakers like Alexa, Boom launched in 2021, with presenters like David Hamilton, Graham Dene, Nicky Horne, Kid Jensen, Judi Spiers and Rob Jones playing a huge variety of 60s and 70s music, spiced with some tracks a little older and some newer. Aimed to fill the gap left by other radio stations moving younger in appeal, Boom has attracted much PR and impressive and fast-growing audiences with huge loyalty.

FINN Partners is one of the fastest-growing global, independent agencies with a heart and a conscience. We serve clients through a powerful combination of hands-on partnership, highly specialized expertise, and a values-driven culture that champions integrity, collaboration, and innovation. More than an agency, we are a bold collective of communications advocates, stewarding brands, protecting reputations, influencing public policy, and leveraging data and analytics to shape the most important conversations of our day. FINN Partners Global Travel consists of top PR and marketing pros in Destination Marketing, Accommodation, Aviation and Cruise, F&B, Health and Wellness, Responsible Tourism, and so much more.

The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions.

Mail Metro Media is the advertising home of some of the UK’s most engaged news brands: Daily Mail, The Mail on Sunday, MailOnline, Metro, Metro.co.uk, i newspaper, inews.co.uk and The Telegraph (print products).

The team provides a single point of contact across print, digital and apps, allowing advertisers easy access to the millions of consumers who engage with our brands every day.

Global is one of the world’s leading Media & Entertainment groups.
Europe’s largest radio company, Global is home to market leading media brands broadcasting across the UK on DAB & FM and around the world on Global Player, including Capital, Heart, Classic FM, LBC, LBC News, Global’s Newsroom, Smooth, Radio X, Capital XTRA and Gold.
Global is also one of the leading Outdoor companies in the UK & Europe, with over 235,000 sites reaching 95% of the UK population. Global’s outdoor portfolio encompasses Transport for London’s Underground network, almost all major UK airports, the UK’s largest portfolio of roadside posters and premium digital screens, as well as the UK’s largest network of buses.
On-air, on Global Player and with outdoor platforms combined, Global reaches 51 million individuals across the UK every week, including 25 million on the radio.

Saga Magazine is the UK's bestselling monthly subscription magazine. Enjoyed by over 213,000 subscribers, Saga Magazine has articles from the latest health advice to invaluable financial news from our experts Paul Lewis and Annie Shaw, plus money-saving tips. There are amazing real-life stories, travel ideas from dream destinations to short city-breaks, practical gardening tips and delicious recipes, plus style advice for grown-ups. Plus in-depth celebrity interviews, our columnists’ wry take on life, brain-teasing crosswords, and coverage of not-to-be-missed events, the arts, music, film, TV and books.
Saga Magazine subscribers enjoy exclusive offers from both Saga and our carefully chosen partners, regular chances to win prizes and more.

At Channel 4, we’re more than a public service broadcaster, we’re a unique and distinctive part of life in the UK.
Channel 4 is free-to-air and freely available to all of the UK. We have the UK’s biggest free streaming service, All 4, plus a network of 12 television channels.
Since Channel 4 was created in 1982, it has been at the centre of national conversations and a catalyst for the creation of a world-beating production sector in the UK.
Our purpose is to create change through entertainment. We do this by representing unheard voices, challenging with purpose and reinventing entertainment.
Our unique model – commercially-funded but publicly-owned – means that we’re able to offer independent and distinctive, universal content reflecting the interests of different communities across the UK.

Silver Magazine’s key focus is to bust the myths surrounding the 50-plus market, and break down the ‘grey’ stereotyping. The magazine’s content is vital, relevant, and challenging – like our readers. But more than that – Silver has piloted its own extensive research into the mature audience, and has some astonishing insights into this age group. As well as the high quality editorial content on the website and in the print magazines, Silver as a brand is actively looking to work with partners who have products and services that are simpatico with the Silver vibe. We know that ‘over 50’ could be up to another 40 years, and that lumping everyone in together is both patronising and flawed from a marketing perspective. We know our audience. Come and see what we’re about.

Age Co provides products and services to help people make the most of later life. Owned by Age UK, they draw on almost 40 years of experience to help people find the right products to meet their individual needs. Working with select trusted partners, they offer value, quality and great customer service. Profits from Age Co contribute towards the charitable work of Age UK. They currently offer Car Insurance, Home Insurance, Funeral Plans, Legal Services, Personal Alarms, Incontinence products, Stairlifts, Homelifts and Bathing Solutions.

Accord is an award-winning, proudly independent marketing agency, specialising in the over 50s sector. A company of creative thinkers, digital strategists, planning experts and problem-solvers, it’s clear to us that this diverse, experienced and sophisticated group has many different values, interests and lifestyles - which directly influence their buying and media habits. Working with start-ups, challenger brands and market leaders, we provide an integrated approach to planning, buying, analysis, and optimisation using cutting-edge tools which enable us to identify and propose appropriate channels, tailored to any budget. The strength and depth of our expertise is second to none.

Travel Connection Group (TCG) primarily connects travel brands of all sizes with top travel media, through events and simple PR activity. During the Covid-19 pandemic , TCG moved into managing virtual events with the launch of Social with Media, a regular media panel event with top journalists. The company then managed virtual media events for travel brands, including the German National Tourist Office, Caribbean Tourism Organization, Israel Tourist Office, Destination Canada and Silver Travel Advisor. In 2021 they started managing regular virtual agent roadshows for Gold Medal and Kerzner International. When restrictions lifted, they went back to live events adding networking events to the Social with Media portfolio. In 2022, a new event in Manchester - Media Getaway - offers travel brands the opportunity to visit a UK destination and spend two days with travel media.

Pure Retirement are a multiple-award winning specialist lifetime mortgage lender based in Leeds, with a workforce now in excess of 200 people. Set up with the intention of making later life lending a viable retirement solution to as many people as possible, the company operates on key values of honesty, responsibility and simplicity to deliver market-leading flexible products, technical innovation and gold-standard customer service standards. The lender is also heavily aligned with trade body The Equity Release Council, helping develop best practices to improve and grow the market for new and existing operators and customers alike.

Helping people enjoy later life is our passion. It has been for more than 50 years. And today, we offer an impressive choice of housing, care homes and services at almost 1,700 locations across England.
Customers can buy or rent from us and they’ll enjoy a secure and welcoming home from a not-for-profit organisation that puts them at the heart of everything we do, a home where they will love living in later life.

AgeSpace.org is the one-stop online resource for anyone caring for elderly parents and relatives. A web business for the millions of people across the UK ensuring their loved ones are safe, well and cared for.
Age Space is the trusted guide through the care system, providing information and resources from Dementia services to choosing the right care, funding options and legal matters. Product reviews, a network of local information hubs, Age Space’s focus is very much about quality of life, living well, keeping busy and healthy in old age.

The Centre for Ageing Better is a charitable foundation, funded by The National Lottery Community Fund. Our vision is a society where everyone enjoys later life.
The UK’s population is undergoing a massive age shift. In less than 20 years, one in four people will be over 65.The fact that many of us are living longer is a great achievement. But unless radical action is taken by government, business and others in society, millions of us risk missing out on enjoying those extra years.
At the Centre for Ageing Better we want everyone to enjoy later life. We create change in policy and practice informed by evidence and work with partners across England to improve employment, housing, health and communities.

Travelsphere, leads the way in award-winning guided touring holidays, focussing on smaller group sizes and bigger experiences. Holidays mean the world to Travelsphere customers, and there is so much included from flights and transfers, to hand-picked accommodation and experienced Tour Managers along with huge range of local excursions. The included meals, which are customised per tour, give a flavour of the local culture and cuisine, and there is always plenty of time to explore independently. With just 15 to 35 people or fewer on every Travelsphere touring holiday, customers are always right at the heart of the adventure, creating memories that will last a lifetime.

Just You, the UK’s leading solo travel specialist for over 15 years, has designed its collection of worldwide guided touring holidays exclusively for solo travellers. From short breaks to epic journeys, customers travelling with Just You discover fascinating cities, spectacular scenery and fabulous sightseeing in the company of other solo travellers. With Just You there are no hidden extras, or single supplements, value for money is always assured. There is so much included from flights, private chauffeur service and accommodation to many meals, fantastic excursions and a room of your own guaranteed on all tours plus amazing Tour Managers all come as standard.

Travelzoo® provides its 30 million members exclusive offers and one-of-a-kind experiences personally reviewed by its deal experts around the globe. They have their finger on the pulse of outstanding travel, entertainment, and lifestyle experiences, and work in partnership with more than 5,000 top travel suppliers— their long-standing relationships give Travelzoo members access to irresistible deals.
While it does cost companies money to have their deals listed on Travelzoo, a series of quality standards are applied to every deal, which means that no amount of money ensures that a deal will be published.

The Association of Group Travel Organisers is the UK’s largest independent, professional membership organisation supporting and representing the interests of individuals who organise travel for groups. Associate membership is available to destinations, visitor attractions and travel trade suppliers that provide services for group travel. The AGTO website and quarterly AGTO Magazine keep members up to date with latest developments in group travel. Six regional Branches provide networking opportunities. AGTO currently has around 400 GTO members and 250 Associate members.

Say hello to ease at sea. Our purpose is simple: we want to inspire every guest to experience authentic cruising, effortlessly and sustainably. As Britain’s newest cruise line, we’ve blended tradition and innovation for a truly timeless cruise experience that still makes you feel right at home.
We are passionate about protecting our oceans and destinations, which is why our ships comply with the highest industry emission standards and is why there is no single-use plastic on board. Our ship Ambience is IMO Tier III compliant, making it possible for her to sail to the most environmentally protected areas around the world. Join us on our journey to a more sustainable industry.Along the way, you will receive the warmest of welcomes from our Ambassador community as you sail upon the friendliest ships afloat. We’ve curated an atmosphere that encourages guests to form long-lasting friendships with both fellow guests and the crew themselves, making uncovering global treasures all the more enjoyable. There really is something for everyone on board an Ambassador cruise.

ABTOI is a travel industry association of UK tour operators to Italy with over 65 travel companies in the UK to help you plan the best Italian holiday or celebration in Italy. Italy is a glorious holiday destination with its many wonderful regions and diverse terrains. It can provide endless fantastic experiences for everyone, whether city breaks, villa rentals, rail holidays, tailor made itineraries, mountain adventure, small group escorted tours, cycling, walking, gastronomic holidays and much more.
Working with an ABTOI member means expert advice and specialist help to ensure you have the very best dream holiday that also suits your budget.

World of Cruising is part of Real Response Media Ltd and is the UK’s number one magazine dedicated to cruising holidays. It’s also the UK’s biggest cruise research and search website allowing customers to get advice, inspiration & recommendation and choose from over 35,000 cruises from the top UK and international cruise lines and travel agents. Dedicated to supporting all cruisers World of Cruising takes an inclusive marketing approach putting customers front and centre of all decisions taken ensuring that the site can be easily used and accessed by all.

Travel Department are Europe’s leading escorted tour and guided group holiday provider with nearly 30 years’ of experience curating beautiful and inspirational itineraries to worldwide destinations, all accompanied by expert local guides.
They offer a wide range of guided group holidays from City Breaks to Sun Destinations to River Cruises and have a wide range of Solo tours. They also offer a range of active and adventure holidays (including Walking, Yoga and Photography holidays) through their sister brand, TD active Holidays.
With multiple departure airports across the UK, Travel Department’s escorted holidays typically include flights, accommodation, transfers and guided tours.

Vintage Travel have over 30 years’ heritage, offering a very personal tailored service with a handpicked range of properties ranging from authentic, historic houses in rural areas to contemporary homes close to beaches; from cottage hideaways for a honeymoon to villas large enough for several families or a group of friends on holiday together. All properties have been visited by our staff, who can offer an in-depth insight into both the property and the local area.

Spain | Balearics | Lanzarote| Portugal | France | Italy | Croatia | Greece| Turkey | Cyprus

Every journey tells a story. When we envision the perfect vacation, we see great hotels, amazing food, incredible sightseeing, and above all, we imagine creating memories galore! On a Globus fully escorted tour, a professional handle all the details, logistics and scheduling. We help you experience a world beyond your expectations. Choose from our award-winning vacations on virtually every continent with local favourites and off-the-beaten-path experiences only Globus can share.
Globus has been showing travellers the world for over 90 years and knows what makes for a rewarding vacation - from top-notch transportation to VIP access at the iconic sights. We put guest needs first with the most experienced Cruise Directors, and Local Hosts® as well as 50 offices around the world.

Turning travel dreams into reality. Part of the Globus family, Cosmos offers savvy, value-minded travellers the most affordable travel packages in the world's most captivating places. No other travel company matches our expertise, on-trip experiences - with a great mix of included excursions and free time - and value. That’s because we know why you travel. We know you’d rather have an extra day exploring than a fancy chocolate on your pillow. With Cosmos you’ll enjoy VIP inclusions and world-class experiences at budget-friendly prices.
Globus has been showing travellers the world for over 90 years and knows what makes for a rewarding vacation - from top-notch transportation to VIP access at the iconic sights. We put guest needs first with the most experienced Cruise Directors, and Local Hosts® as well as 50 offices around the world.

River cruising from a unique point of view. Part of the Globus family, Avalon Waterways has redefined cruising by going against the current and away from the ordinary. Delivering unparalleled experiences and boundless exploration, aboard Avalon’s elegant and innovative ships, travellers see the world's villages, vineyards, and vibrant cities from the perspective of its legendary waterways. With the inclusion of award-winning land programs led by expert local guides at port, Avalon travellers are immersed in their destinations.
Globus has been showing travellers the world for over 90 years and knows what makes for a rewarding vacation - from top-notch transportation to VIP access at the iconic sights. We put guest needs first with the most experienced Cruise Directors, and Local Hosts® as well as 50 offices around the world.

Rest Less is a digital community and advocate for people in their 50s, 60s and beyond with more than 850K registered members across the UK. It offers content, guidance and resources on a range of topics spanning Work and Careers, Learning, Money and Pensions, Health, Hobbies and Activities, Social Connections, Relationships and more.

What sets Radio Experts apart is the breadth of our experience, the depth of our capabilities and the flexibility of our approach. We combine market intelligence with trading agility, audience analysis with creative thinking to deliver effective, impactful radio campaigns.
Whether you are considering airtime, promotions, sponsorships or production.Whether the brief is for a launch, sales, branding, reactive, response or tactical campaign...Or whether you just need some good advice on which route to take. From meticulous targeting through to full post-campaign analysis, at Radio Experts, your challenge becomes our challenge.

Unbiased is an online service which connects individuals with trusted and impartial financial advisers. Since its launch in 2009, it has helped more than 10 million consumers who can choose from 27,000 financial professionals featured on the platform. The service is free to consumers, while advisers pay a fee for every enquiry successfully accepted. Founder Karen Barrett, whose career background is in the financial sector, came up with the idea after one of her children became critically ill and she found herself totally unprepared, financially. Unbiased was recently included in private bank JP Morgan’s Top 200 Female-Powered businesses, ranking 19th.

Senior Response Ltd. Is one of the UK’s first and only Client Contact Management Service dedicated to the over-50s market. Currently 58% of our staff are over 50, with 17% above the retirement age. This dynamic we find enables our teams to build trust, show empathy, and have quality conversations with our client’s customers.Trading since 2001, and based in Solihull West Midlands, we manage client contact communication, by phone, SMS, email, and post on behalf of our clients.
Our team of enthusiastic and mature agents remains to this day, the foundation of our business. Nearly 20% of our staff have been with us for over a decade with an average tenure across the business of 6 years. We are FCA regulated for products and services.

At Silver Travel Advisor, we understand the over 50s traveller better than anyone, and working with trusted partners and destinations is key to help build the right content for them. From coach holidays to cruise, to experiential travel and responsible tourism, our engaged community seeks to be inspired and educated. Working together, we can share your message and connect your business with this unique audience with a variety of opportunities including website content, email, print, social media and broadcast. We can always find a solution to engage and inspire. It’s just what we do!

Silversurfers was launched in 2014 offering the over 50s a safe, trusted, entertaining and friendly community. It is now the UK’s largest online community for the young-at-heart with over 1 million Facebook followers, 54,000 Instagram followers, and 335,000 website members. And we are continuing to grow rapidly.

Silversurfers shop has a wide variety of tailored products and Silversurfers Club+ is an exciting new addition where members can enjoy masterclasses delivered by our partner Goldster.

We believe customer and market strategies should be based on fact, not a finger in the air.

We love delivering robust, evidence-based analysis and insights that help our clients to make informed decisions. We do that by making sure we fully understand our clients' needs and applying our experience, expertise and specialist techniques to each project.

Waddesdon Manor, a French Renaissance-style château, once the country home of the Rothschild’s. The Manor houses one of the finest collections of French 18th century decorative arts in the world and is situated within beautiful landscaped Victorian gardens with a parterre, seasonal displays and statuary. There is an ornate Rococo-style Aviary housing rare and endangered birds and a gift and wine shop selling unique, unrivalled Rothschild wines. On a day out to Waddesdon your group can discover richly decorated interiors, fabulous art treasures, beautiful displays and sweeping landscapes.

Silverpreneurs® is a vibrant business support programme and community for the over 50’s. Evidence shows that people over the age of 50 are more likely to succeed in setting up their own companies and with the power of the Silverpreneurs® experts and community behind you, you’ll be unstoppable. Life begins at 50 – come and join us!
Our 12 week business support takes new ventures through the key areas of business including strategy, finance and marketing. The programme is run through a mixture of group sessions, where you can find the support and shared experiences of people just like you, and 1-2-1 sessions, focusing specifically on launching or growing your business. All we ask is that you come to us with an idea, an open mind and drive to succeed!

Dacxi is a cryptocurrency exchange that encompasses an education and wealth building platform. The Dacxi UK team works with individual retail investors and financial and investment professionals to help ‘demystify crypto’. As well as providing the opportunity to buy and hold specially selected currencies securely (diverse bundles and single tokens) and tokenized precious metals, Dacxi has led the charge in the UK with regard to the incorporation of cryptocurrency into personal (SSAS) pensions and also has facilities on its exchange to enable compatibility with a Directors Loan ISA, both of which offer tax efficiency advantages. Apart from extensive insight programmes to inform retail investors, Dacxi is a member of CPD and offers recognised education programmes and guidance around the purpose and use cases of digital assets to wealth managers and other industry professionals.

Seafarer Sailing is a UK market leader in flotilla holidays, bareboat yachting and beach-based sailing. It increasingly caters for ‘silver’ customers who wish to learn new skills, enjoy a ‘soft adventure’ holiday and make like-minded friends, or enjoy multi-generational water or beach-based activity holidays. To this end, Seafarer runs a range of Royal Yachting Association dinghy and yachting courses in the warm waters of the Mediterranean, and also on the UK’s south coast. As Seafarer MD Chris Lorenzo says, ‘our older customers have increased leisure time and want to invest in their ability to stay young by staying active’.

We are proud to be an independent Nottingham based printer and mailing house specialising in print, postage and direct mail.

EDWPS is committed to helping companies achieve their print marketing goals by providing great value products, award winning customer service and consistently high quality outputs.

In addition to traditional printed channels we can offer specialist insight, options & solutions specifically designed for the Silver market and are happy to work alongside companies and their agencies to get the job done!

In 2000, Edgar Keehnen founded Grey Ocean AGEnSee in the Netherlands, a marketing agency for concept development, strategy development, research, consultancy and advertising for organisations targeting the mature consumer. He has been a speaker on the subject on various industry forums and for many companies in the Netherlands as well as in London, Copenhagen, Valencia, Paris, New Orleans, Washington D.C. and New York.

Edgar is (co-)author of various books on the subject of mature marketing, his most recent being Grey Ocean Strategy. In 2019 he started working on his PhD Hospitality Experience @ Elderlycare at Nyenrode Business University the Netherlands.

His favorite quote? “Life goes so fast so always eat your dessert first.”

Alfa Travel is part of the UK’s only Employee Owned Travel Group, and pride themselves on offering quality, value for money coach holidays to the finest resorts the UK and Ireland have to offer. With an extensive portfolio of 21 Leisureplex Hotels, all 3 AA star rated and their own large fleet of luxury Mercedes coaches, Alfa Travel really can provide the perfect holiday experience. Alfa Travel understand the requirements of their market, and take the hassle out of holidays with a wide range of handy, local pick up points, so customers can sit back, relax and enjoy the stunning vistas.