Silver Marketing Association Company Members

Really Helpful Club

The Really Helpful Club is a unique network of positive and like-minded people who share their connections, advice, knowledge and experience to inspire, inform and empower one another at every age and every stage in life. Launched in 2014, our vibrant, supportive and collaborative community of over 17,000 is continuously expanding through regular events that help our members to achieve their personal and professional goals.
A place where you can access trusted resources, share advice and connect with others. Really Helpful Club delivers a directory of recommended experts and valuable events for our community, for schools and corporates. A supportive network that listens, we are here to help and empower you to navigate key stages of transition. From early years parenting and career breaks, to the emotional needs of teenagers, returning to work and advancing your career, health challenges of the midlife, and juggling demands of supporting elderly parents, it is our shared journeys that bind our community together and is our greatest asset.

ABF

ABF are an effective, honest and incredibly hard working creative and production agency. They thrive on creating TV advertising and video campaigns that actually work. They don’t want awards, they want results that matter to you and your brand.

They will deliver your campaign from start to finish, including creative, production, compliance and distribution. They have a wide variety of experience speaking to older audiences through our work for Pure Cremation, Pharmacy2U, Plumbs & Sykes Holiday Cottages.

They are based in Manchester UK, but their client base is global – serving first time on tv clients, challenger brands, retail, e-commerce and more.

Inspired Villages

Inspired Villages is a leading operator and developer of purpose-built, retirement communities. With a passion for improving the lives of older people and challenging the perceptions of what later living means, Inspired has a proven track record of delivering high-quality, sustainable, connected and vibrant communities.
It champions holistic wellbeing with a focus on creating communities where people are happy, active, feel they belong and can live the best years of their life, on their own terms. The enhancement to the lives of its residents is proven and significant.

Sentai

Sentai is the voice enabled digital care solution. We help healthcare providers enhance their services with digital care packages, deliver more flexible client care and facilitate increased presence and insights.

Sentai is an Alexa-integrated smart voice companion designed to simplify and enhance care through visibility and insight. We extend services when a human can't be present. Sentai works using smart technology, comprising a motion sensor, a discreet hub and Amazon Alexa as the microphone and speaker to provide timely reminders and AI-powered conversation while monitoring the activity of those who receive care. Carers can connect to the Sentai dashboard ahead of an in-person visits or virtually to view the well-being and needs of the client.

The human tech agency

The Human Tech Agency (formerly Greenwood Campbell) works with brands and organisations that are making a difference, like the RNLI, Barnardos, Sport England, Ramsay Healthcare and many others. They create empathy-driven, tech-powered experiences, build websites, lead user research, develop chatbots, make apps and transform organisations. Their purpose is to improve people’s lives. Purpose is not a cliche or an abstract concept, but a tangible force that can shape perceptions, steer decisions, and spark movements. Through collaboration, creativity, and a steadfast commitment to purpose, they inspire their clients and their audiences alike. With their new identity, they have improved all their internal processes and systems to make sure that they can support their clients in the amazing work they do.

Cheer TV

Cheer TV is a simple device that turns any television into an interactive platform opening up a wide range of new horizons for the silver market. The content creators are the retirees themselves who can deliver a one-hour hobby lecture, a weekly show, or an information bulletin. They can start an interactive book club, a breakfast club, or meet online for afternoon tea with the chance to make new friends and hobbies as well as to interact with existing friends and family. Cheer TV will initially be launched with a group of Royal Navy veterans before rolling it out nationally.

The founder is Moti Bar Barmherzig who has 35 years of working in wellbeing services for the elderly, especially anything that enables people to continue living in their own home.

Hazel

Hazel provides property and financial guidance for older adults. Our mission is to make it easier for our customers to discover, finance, and move into their next home. At Hazel, we firmly believe that where you live can have a significant impact on your overall wellbeing and financial security. We recognize that moving homes can be a complex and stressful process, especially for older adults. That's why we've designed Hazel to assist customers in navigating through the complexity and making the right personal choice for them.

UKLPS

UKLPS has a long-standing heritage in direct marketing, starting in 1991 as a trading division of UKAMS Group Plc. Independent since 2006, Laura and Nigel Payne have grown their family business to become one of the leading voices in this field. Specialising in the 50+ sector, with an experienced team specialising in insert/data management and broking, we have one of the largest mail order portfolios in the UK for third party inserts/ GDPR compliant data. We also offer a print management service making us a one stop shop for the 50+.

St. George's Park

St George’s Park – Augustinian Care is a charity that runs an Integrated Retirement Community located in 250 acres of outstanding Sussex countryside.

The community consists of a 240 apartment independent living village with extensive facilities , 27 Assisted Living Apartments which offer a further level of assistance and two 60 bed Care Homes. Our award winning approach offers people the chance to enjoy their later years offering a bespoke level of assistance if and when required. Live life to the full….

Dog and Pony Show

We are a full-service agency offering PR, media relations, marketing, creative and design, brand and talent management, social media, copywriting, content creation, advertising, media buying, event management, and more. With a broadcast-first, media-first, audience-first approach, our senior-level communications specialists collaborate across various disciplines to provide a 360° strategy to set you up for success. Our diverse team includes strategists, publicists, PR professionals, journalists, creatives, marketers, brand experts, copywriters, tech experts, photographers, digital and social media gurus, content creators, advertisers, NFT and Metaverse enthusiasts, expert consultants, virtual assistants, and events specialists. In addition, we boast a network of celebrity connections and fascinating experts.

Ginger Black

Ginger Black is best described as a data driven marketing agency. Using insights to drive business growth for our clients, we don’t just produce lots of graphs and numbers; we help clients to understand what the landscape really looks like. We take your data, overlay it with 600 social and demographical variables and combine it with digital engagement (browsers not buyers) to give you a 360 degree vantage point of who and where “your” and “potential” customers are. We also have the technology to deploy this with strategical partners such as: ITV, like minded brands and enhanced digital targeting to taking the numbers off the spreadsheet and into real world action Bringing the information alive, we work with clients to understand what practical steps can be taken to improve business strategy. With a huge array of services on offer it’s tricky to pigeon hole us but some of our areas of expertise include: business consultancy, print and full media planning, data bureau and digital solutions.

Startup School for Seniors

Advantages of Age offers action-oriented business courses, including their flagship programme, Startup School for Seniors, aimed at helping those over 50 who are unemployed, economically inactive or seeking to change their career to start their own businesses. The eight-week eLearning course builds confidence and resilience and addresses self-limiting beliefs that may prevent participants from taking the necessary steps to transition into self-employment. This programme fills a gap in the market, as older individuals may not have experience finding additional support and are less likely to attend college environments with entrepreneurial provisions. The Startup School for Seniors is gender-neutral and specifically tailored to meet the complex needs of the over 50s.

Easyphones

Millions of Britons are being left behind in the digital age. As many as 11 million people in Britain are struggling with tech-only options, such as online banking, parking, and contacting their GP. Easyphone is the UK's leading provider of easy-to-use smartphones. Our phones have been designed to help people who are struggling to keep up with the digital age. They have features like picture dialing, loudness boost, WhatsApp, and a 24/7 SOS connection to an emergency help center. We have also added some unique services to our phones, such as the ability to book an approved carer or a vetted maintenance person.
So far, we have helped over 5,000 people stay in touch with their family and friends with their Easyphone. Our phones are sold contract-free and will work on any network. If you are struggling to keep up with the digital age, Easyphone can help.

Fred Holidays

Fred. Olsen Travel was established in 1988 with family values at its heart and knowledgeable staff across the board.
As one of the UK’s most established travel companies, Fred. Olsen Travel provides outstanding customer service, choice and value for money through its tour operation arm Fred. Holidays, covering land, rail, river and cruise holidays.
Alongside this, Fred. Olsen Travel prides itself on its retail outlets with multiple high street travel agencies across East Anglia and the South Coast. Fred. Olsen Travel is also the UK general sales agents for Star Clippers, Amadeus River Cruises, Pandaw River Cruises and American Cruise Lines.

JCA

JCA are a small firm of Accountants. The principal, Jackie Crouch, supported by a small, dedicated team of professionals, has been working for over 30 years Jackie Crouch spent 30 years working as a senior accountant for Newby Crouch Chartered Accountants from 1987 to 2017 when the practice was sold and together with her husband, Peter Crouch, they established a smaller practice, JCA Accountants, to provide clients with a more personalised service. They can provide bespoke accountancy support services which can, depending on the client’s needs, include payroll, bookkeeping, invoicing, Corporation Tax, VAT, annual accounts, personal tax, trust tax and regulatory compliance. For more information contact Jackie on jackie@jca-accountants.co.uk.

Rostrum

Rostrum is a full service communications agency with over two decades of experience in offering PR, content marketing, social media, training and design services. We are among the UK’s top b2b agencies and a PR Week Top 100 agency, specialising in financial services, professional services, consumer and corporate work, as well as crisis management. The agency has a 40-strong team serving clients across the industry and our experience in the later life market includes creating and delivering campaigns for more2life, Legal & General Home Finance, Key Group, Air Sourcing, CareMatch, Inspired Retirement Villages, CareSourcer, and others.
At Rostrum we pride ourselves on knowing the trends and issues impacting clients that operate within the later life market, allowing us to react quickly to news and regulatory developments as well as to produce detailed, strategic plans and content aligned to both the market and your key objectives.

Square7 Media

Square7 Media: Your go-to team of media specialists. We publish engaging magazines and connect businesses with the 50+ audience through effective advertising sales. Working with over 23 organizations, including retirement communities, professional bodies, retailers, and national charities, we've built a solid reputation in the membership sector for over 20 years. Count on our publishing expertise and unmatched ability to generate advertising sales revenue. Need help with magazine publishing, boosting your advertising sales or are you considering marketing to a 50+ audience? We'd love to hear from you!

NICA & Voice®

The UK National Innovation Centre for Ageing (NICA) is a global organisation supported by an initial investment from UK Government to help co-innovate - together with citizens and private and public organisations -products, services and experiences, and deliver them to the market through innovative, ethical, and sustainable business models.
Valuing our Human Capital and Experience (Voice®) is NICA’s sister organisation - a unique organisation with a global citizen network. Voice® members contribute immense wisdom, knowledge, ideas and imagination to pinpoint unmet wants, needs, preferences and aspirations - effectively harnessed to drive innovation for healthy ageing and longevity and improve research and evidence.

Keylu

At Keylu, we believe life doesn't have to be complicated. We understand the challenges of staying organised in today's fast-paced digital world. That's why we created Keylu, your trusted companion for simplifying everyday life. Find what you need effortlessly, whether in your daily routine or while adventuring. Our mission is to provide a seamless experience, freeing you to focus on what truly matters. Keylu empowers you to capture and cherish precious memories while effortlessly managing important information. Let Keylu guide you to a simpler, more fulfilling life. With Keylu, life travels with you. Access everything, anywhere, anytime, effortlessly.

Rail Delivery Group

The Rail Delivery Group’s purpose is to create a simpler, better railway for everyone in Britain.
We will deliver this by working collaboratively across the industry to design the future of customers’ rail experience as well as how the industry operates behind the scenes. We own the National Rail brand and centralised National Rail products, including owning Britain’s membership in the Interrail Pass portfolio, which we retail directly to the public and forms the core focus of our working relationship with Silver Marketing Association.

ProAge is a member-led UK charity, established to help companies access the talent they need by promoting greater age inclusion in the workplace. We want to create an environment where workers of all ages can thrive, and older workers have the opportunities they need to continue working and choose when and how they retire.

We offer an age-inclusion audit to help companies understand where they are on their journey and develop recommendations for improvement. We also provide training on age inclusion and multigenerational teams along with support in establishing employee resource groups focused on age.

As the UK’s leading developer and manager of retirement communities, we provide beautiful, secure, private homes to over 20,000 people aged 60 and over. Our homeowners maintain their independence while enjoying the peace of mind that help is on hand if needed. Our sociable communities offer a range of facilities and services to make a positive difference to everyday life. As a business we’re focused on championing the role, wellbeing and happiness of older people in society and are proud to have been awarded 5-stars for customer satisfaction every year we’ve taken part in the Home Builders Federation survey.

Blue Star Media is an independent print and digital publisher. We work with clients to produce beautifully crafted content; magazines, books, brochures, digital and video. Our highly skilled and passionate team has over 20 years’ experience, with expertise in editorial and design, advertising sales, production, print and distribution. An award-winning team, we have a very successful track record in the travel, property, home interest, gardening, art, lifestyle and travel market.

In 2022 Noon and Accenture surveyed 2,000 ABC1 women aged 45 - 60. These women are representative of 8.5m women globally, who spend £92bn and are the first cohort to both earn more than 30 year olds and consume more by 250%. Aptly, they are called the Super Consumer by Forbes, yet 41% don't feel represented by wider society and 54% are more likely to buy from brands that represent them, creating a huge opportunity for marketeers.

Eleanor Mills, Founder and Editor in Chief of Noon, saw a huge opportunity to give a voice to this cohort, called Queenagers, having experienced the loss of her big corporate job at 49. Noon is a media brand which represents women in midlife, is a best seller on Substack, and the highly engaged community love the way that Noon is changing the narrative.

Anything But Grey is a new consultancy specifically catering for brands seeking to engage a 50+ audience. With nearly 90% of people aged over 55 claiming they feel unhappy with the way that advertising represents them, there is an urgent need for the marketing industry to work more effectively to reach this audience.
Made up of a team of specialists across the marketing spectrum who are of the age group, for the age group, it will deliver breakthrough marketing campaigns that celebrate the unique attitudinal differences of older consumers and is the result of a collaboration between MISSON agencies Bray Leino and Speed Communications.

Oddfellows is one of the largest and oldest friendly societies in the UK, with more than 388,000 members and 103 Branches nationwide. Through friendship and social events, we help our members get more enjoyment out of life, and offer care, advice and support in times of need.

As a mutual and non-profit, our Society is run by our members for our members and raises thousands of pounds each year for good causes.

Autumna is the largest and most detailed online directory of care providers in the UK with over 26,000 care homes, home care and retirement living developments listed in an easy-to-navigate, easy-to-compare format.

Set up in 2019 by Debbie Harris, along with a free advice line to help people struggling to find appropriate later life care, Autumna has gone from strength to strength. Its practical advice is independent and impartial and Autumna does not take referral fees from the care providers it recommends.

For almost 60 years we’ve been making a difference to people’s lives, helping them achieve their hopes and dreams. Tens of thousands of customers across the UK trust us to support them because of our expertise and knowledge in the markets we serve. We use our experience to create new ways of helping more people live better lives and we design our products with you in mind, keeping things simple and straightforward, so you can focus on what matters.
Whether it’s saving for a rainy day or a key life event, finding a specialist over 50’s, professional or holiday let mortgage, or investing in or developing property, we’re here to support in the moments that matter. We treat everyone as an individual, we know you’re as unique as we are and we make it our business to understand your needs.

As the innovator in global cruise travel, Norwegian Cruise Line (NCL) has been breaking the boundaries of traditional cruising for 56 years. With a fleet of 19 contemporary ships open for sale, including the brand-new Norwegian Prima, and Norwegian Viva arriving 2023, they cruise to over 300 of the world’s most desirable destinations. NCL not only provides superior guest service from land to sea, but also offers a wide variety of award-winning entertainment and dining options as well as an extensive range of accommodation from solo-traveller Studios to the luxury of The Haven by Norwegian®. There’s a perfect NCL cruise holiday for everyone!

Saga began in 1951, when Sidney De Haan and wife Margery offered off-peak holidays for retired people to their small seaside hotel in Folkestone, Kent. The idea took off, and Saga grew to become a complete lifestyle company for people over 50 – offering a range of worldwide holidays, river and ocean cruises, insurance products, financial services, and media.
Saga celebrated its 70th anniversary in 2021, and their continued success is based on their high standards of personal service, attention to detail and listening to customer’s valued feedback – providing an exceptional experience every time.
Saga wants to make the UK the best place to grow older in and is completely committed to a positive conversation on age as we believe that experience is everything.

Handicare manufactures and supplies accessibility adaptations, thoughtfully designed to make everyday life easier. They help people retain their independence and stay in the home they love for longer. Their extensive product portfolio features quality stairlifts, platform lifts, homelifts and accessible bathing equipment. They tailor solutions to meet the needs of the individual user, with a range of styles, designs, and optional extras and accessories to suit every need.
Handicare is a division of the Savaria Corporation, the global leader in accessibility. With a 135 year history and sites all over the world, Handicare is a name you can trust.

“Travel independently, but we are with you every step of the way”
Harmony Voyages offers unique holiday experiences with a difference. From small group touring and events with a specific focus on music, painting or writing workshops, to river or ocean cruises with professional musicians providing after dinner entertainment on board.
Why are we different? Our festival holidays are aimed at those who have perhaps ‘outgrown’ field festivals, but still love to listen to quality live music.
Harmony Voyages offers all the benefits of a music festival in the UK with none of the drawbacks, such as sleeping in a tent, muddy fields, portaloos and long queues. Our festivals take place outside of the peak travel periods, in the comfort of four- or five-star hotels with daily concerts, instrument workshops, impromptu music sessions, Pilates or choir practice; there really is something for everyone. Alternatively, opt for the luxury of a floating boutique hotel on one of our river cruise charters, featuring music from a genre of your liking.

Home Instead is a world-leading private home care company, founded in 1994 by husband and wife Paul and Lori Hogan, to help families by providing personalised, private home help for ageing loved ones to enable them to live in their own homes.
Home Instead is at the forefront of specialised home care and the Home Instead franchise is now present in 14 countries around the world. It was established in the UK in 2005 and today has over 200 locally owned and operated offices, who together delivered over 6 million hours of quality care last year to over 21,000 clients employing over 13,000 people. Our global franchise model means that best practices are passed onto each local office, enabling them to provide personalised care, and to benefit from high-quality training and efficient processes. Each office has a very strong local focus, and in Dorchester we deeply care about our clients’ needs and provide a personal, outstanding experience every time.
Founded on personal experience, family values remain at the core of everything we do. Our award-winning care at home is tailored, it’s flexible and it’s adaptable. We believe age should be celebrated and that everybody should be able to live happily, comfortably and independently at home.

The ILC is the UK’s specialist think tank on the impact of longevity on society, and what happens next.
We were established in 1997 as a member of the International Longevity Centre Global Alliance, an international network on longevity. Since our inception, we have published over 285 reports, organised over 390 events including our annual Future of Ageing conference.
We work with governments, the private sector, and professional and academic associations globally to provoke conversations and pioneer solutions for a society where everyone can thrive, regardless of age.

The Kite Factory is the free-thinking media agency for brands with big plans. We enhance reach, reputation, and revenue by giving every client the best in heart, art and science, which means going the extra mile to understand their world and collaborating to create market-leading strategies, anchored in intelligent data and insight. The Kite Factory works with a variety of commercial and not for profit organisations, including WaterAid, David Lloyd Leisure, Leigh Day, Flight Centre, Stroke Association, Triodos Bank, and True Royalty TV.

YourStride provides the UK’s top rated personal alarm for the elderly - the Yourstride watch. A discreet, easy to use personal alarm that works straight out of the box.
The YourStride watch features an SOS button that, when pressed, immediately connects the wearer with YourStride's dedicated personal alarm monitoring team. It works throughout the UK, 24/7.
This unprecedented access to emergency support empowers the elderly to live life to the fullest. Thousands of happy customers are already enjoying the benefits of YourStride; added security, peace of mind, and freedom without compromise.

Marketing Radar was founded in the UK in 2002. Our technology, system integrations and all-round expertise are used exclusively in travel to facilitate customer communications and provide insights associated with sales pipeline management, marketing automation, digital marketing, loyalty engagement, customer re-targeting, pre and post departure holiday communications, customer reviews, holiday experience analysis and overall business performance.
We work with our clients (including Mark Warner, Wendy Wu Tours, Neilson, Abercrombie and Kent, Advantage Travel Partnership, Celestial Cruises, Sunvil, HF Holidays, Ski World, and Ramblers Walking Holidays) to bring all their customer data together, into one integrated central hub, creating a clean, amalgamated, and deduped single customer view. This integrated data, is the source for all personalised customer activity across the business, at all touchpoints, throughout the customer journey.

Jam is an award-winning, independent marketing communications agency. We produce bespoke solutions across the full marketing spectrum, from an in-house creative team delivering branding, creative concepts and websites, to our comms team devising and executing digital, social media and PR strategies.

Experts at understanding your customers’ needs and creating engaging content, we champion inclusion and representation of older audiences in marketing campaigns and conduct regular research and roundtables on this topic.

Specialising in financial services, travel, food and drink sectors, as well as B2B marketing, we help our clients grow by delivering extraordinary thinking.

We put data at the heart of everything we do, to cut campaign wastage and improve return on investment.

Our clients value the integrated creative and media service that we offer, backed by an in-depth understanding of their industry – healthcare and marketing to older people. They want a partner that can produce the most powerful, targeted and personalised creative and media strategies to give their campaigns the results they deserve.

We produce national multichannel campaigns (traditional, broadcast, DM and digital) as well as geotargeted campaigns that reach densities of your potential customers on a local level. Whatever the challenge we provide a campaign mix that optimises your budget for the greatest return on investment.

There are 900,000 people living with dementia in the UK. With this number projected to rise to an astonishing 1.6 million people 2040 and with no cure, we need to find better ways to live well. Dementia Adventure is a multi award winning national charity that thinks differently about dementia. They look at what people can do, not what they can’t and believe that with the right support, everyone with dementia can get outdoors, experience the wellbeing benefits of nature and enjoy more active and fulfilled lives. They offer supported dementia holidays and dementia training for family and friends, professionals and organisations.

Just Go! Holidays is one of the UK’s leading coach holiday operators, specialising in great value tours to every corner of Britain, Ireland and Europe.

They organise tours to some of the UK’s best-loved holiday destinations, including Torquay, Scarborough and the Lake District, as well as popular European locations such as Lake Garda and the Costa Brava.

They offer a huge variety of holidays and event breaks, whether our customers want to relax by the sea, explore the countryside or experience a bit of European culture - from short weekend breaks to longer, more leisurely, getaways.

Boom Radio is a UK radio station aimed at 'baby boomers' - aged 55+. Available on DAB and on smart speakers like Alexa, Boom launched in 2021, with presenters like David Hamilton, Graham Dene, Nicky Horne, Kid Jensen, Judi Spiers and Rob Jones playing a huge variety of 60s and 70s music, spiced with some tracks a little older and some newer. Aimed to fill the gap left by other radio stations moving younger in appeal, Boom has attracted much PR and impressive and fast-growing audiences with huge loyalty.

FINN Partners is one of the fastest-growing global, independent agencies with a heart and a conscience. We serve clients through a powerful combination of hands-on partnership, highly specialized expertise, and a values-driven culture that champions integrity, collaboration, and innovation. More than an agency, we are a bold collective of communications advocates, stewarding brands, protecting reputations, influencing public policy, and leveraging data and analytics to shape the most important conversations of our day. FINN Partners Global Travel consists of top PR and marketing pros in Destination Marketing, Accommodation, Aviation and Cruise, F&B, Health and Wellness, Responsible Tourism, and so much more.

Mail Metro Media is the advertising home of some of the UK’s most engaged news brands: Daily Mail, The Mail on Sunday, MailOnline, Metro, Metro.co.uk, i newspaper, inews.co.uk and The Telegraph (print products).

The team provides a single point of contact across print, digital and apps, allowing advertisers easy access to the millions of consumers who engage with our brands every day.

Global is one of the world’s leading Media & Entertainment groups.
Europe’s largest radio company, Global is home to market leading media brands broadcasting across the UK on DAB & FM and around the world on Global Player, including Capital, Heart, Classic FM, LBC, LBC News, Global’s Newsroom, Smooth, Radio X, Capital XTRA and Gold.
Global is also one of the leading Outdoor companies in the UK & Europe, with over 235,000 sites reaching 95% of the UK population. Global’s outdoor portfolio encompasses Transport for London’s Underground network, almost all major UK airports, the UK’s largest portfolio of roadside posters and premium digital screens, as well as the UK’s largest network of buses.
On-air, on Global Player and with outdoor platforms combined, Global reaches 51 million individuals across the UK every week, including 25 million on the radio.

Saga Magazine is the UK's bestselling monthly subscription magazine. Enjoyed by over 213,000 subscribers, Saga Magazine has articles from the latest health advice to invaluable financial news from our experts Paul Lewis and Annie Shaw, plus money-saving tips. There are amazing real-life stories, travel ideas from dream destinations to short city-breaks, practical gardening tips and delicious recipes, plus style advice for grown-ups. Plus in-depth celebrity interviews, our columnists’ wry take on life, brain-teasing crosswords, and coverage of not-to-be-missed events, the arts, music, film, TV and books.
Saga Magazine subscribers enjoy exclusive offers from both Saga and our carefully chosen partners, regular chances to win prizes and more.

At Channel 4, we’re more than a public service broadcaster, we’re a unique and distinctive part of life in the UK.
Channel 4 is free-to-air and freely available to all of the UK. We have the UK’s biggest free streaming service, All 4, plus a network of 12 television channels.
Since Channel 4 was created in 1982, it has been at the centre of national conversations and a catalyst for the creation of a world-beating production sector in the UK.
Our purpose is to create change through entertainment. We do this by representing unheard voices, challenging with purpose and reinventing entertainment.
Our unique model – commercially-funded but publicly-owned – means that we’re able to offer independent and distinctive, universal content reflecting the interests of different communities across the UK.

Silver Magazine’s key focus is to bust the myths surrounding the 50-plus market, and break down the ‘grey’ stereotyping. The magazine’s content is vital, relevant, and challenging – like our readers. But more than that – Silver has piloted its own extensive research into the mature audience, and has some astonishing insights into this age group. As well as the high quality editorial content on the website and in the print magazines, Silver as a brand is actively looking to work with partners who have products and services that are simpatico with the Silver vibe. We know that ‘over 50’ could be up to another 40 years, and that lumping everyone in together is both patronising and flawed from a marketing perspective. We know our audience. Come and see what we’re about.

Age Co provides products and services to help people make the most of later life. Owned by Age UK, they draw on almost 40 years of experience to help people find the right products to meet their individual needs. Working with select trusted partners, they offer value, quality and great customer service. Profits from Age Co contribute towards the charitable work of Age UK. They currently offer Car Insurance, Home Insurance, Funeral Plans, Legal Services, Personal Alarms, Incontinence products, Stairlifts, Homelifts and Bathing Solutions.

Accord is an award-winning, proudly independent marketing agency, specialising in the over 50s sector. A company of creative thinkers, digital strategists, planning experts and problem-solvers, it’s clear to us that this diverse, experienced and sophisticated group has many different values, interests and lifestyles - which directly influence their buying and media habits. Working with start-ups, challenger brands and market leaders, we provide an integrated approach to planning, buying, analysis, and optimisation using cutting-edge tools which enable us to identify and propose appropriate channels, tailored to any budget. The strength and depth of our expertise is second to none.

Travel Connection Group (TCG) primarily connects travel brands of all sizes with top travel media, through events and simple PR activity. During the Covid-19 pandemic , TCG moved into managing virtual events with the launch of Social with Media, a regular media panel event with top journalists. The company then managed virtual media events for travel brands, including the German National Tourist Office, Caribbean Tourism Organization, Israel Tourist Office, Destination Canada and Silver Travel Advisor. In 2021 they started managing regular virtual agent roadshows for Gold Medal and Kerzner International. When restrictions lifted, they went back to live events adding networking events to the Social with Media portfolio. In 2022, a new event in Manchester - Media Getaway - offers travel brands the opportunity to visit a UK destination and spend two days with travel media.

Pure Retirement are a multiple-award winning specialist lifetime mortgage lender based in Leeds, with a workforce now in excess of 200 people. Set up with the intention of making later life lending a viable retirement solution to as many people as possible, the company operates on key values of honesty, responsibility and simplicity to deliver market-leading flexible products, technical innovation and gold-standard customer service standards. The lender is also heavily aligned with trade body The Equity Release Council, helping develop best practices to improve and grow the market for new and existing operators and customers alike.

Helping people enjoy later life is our passion. It has been for more than 50 years. And today, we offer an impressive choice of housing, care homes and services at almost 1,700 locations across England.
Customers can buy or rent from us and they’ll enjoy a secure and welcoming home from a not-for-profit organisation that puts them at the heart of everything we do, a home where they will love living in later life.

AgeSpace.org is the one-stop online resource for anyone caring for elderly parents and relatives. A web business for the millions of people across the UK ensuring their loved ones are safe, well and cared for.
Age Space is the trusted guide through the care system, providing information and resources from Dementia services to choosing the right care, funding options and legal matters. Product reviews, a network of local information hubs, Age Space’s focus is very much about quality of life, living well, keeping busy and healthy in old age.

The Centre for Ageing Better is a charitable foundation, funded by The National Lottery Community Fund. Our vision is a society where everyone enjoys later life.
The UK’s population is undergoing a massive age shift. In less than 20 years, one in four people will be over 65.The fact that many of us are living longer is a great achievement. But unless radical action is taken by government, business and others in society, millions of us risk missing out on enjoying those extra years.
At the Centre for Ageing Better we want everyone to enjoy later life. We create change in policy and practice informed by evidence and work with partners across England to improve employment, housing, health and communities.

Travelsphere, leads the way in award-winning guided touring holidays, focussing on smaller group sizes and bigger experiences. Holidays mean the world to Travelsphere customers, and there is so much included from flights and transfers, to hand-picked accommodation and experienced Tour Managers along with huge range of local excursions. The included meals, which are customised per tour, give a flavour of the local culture and cuisine, and there is always plenty of time to explore independently. With just 15 to 35 people or fewer on every Travelsphere touring holiday, customers are always right at the heart of the adventure, creating memories that will last a lifetime.

Just You, the UK’s leading solo travel specialist for over 15 years, has designed its collection of worldwide guided touring holidays exclusively for solo travellers. From short breaks to epic journeys, customers travelling with Just You discover fascinating cities, spectacular scenery and fabulous sightseeing in the company of other solo travellers. With Just You there are no hidden extras, or single supplements, value for money is always assured. There is so much included from flights, private chauffeur service and accommodation to many meals, fantastic excursions and a room of your own guaranteed on all tours plus amazing Tour Managers all come as standard.

Travelzoo® provides its 30 million members exclusive offers and one-of-a-kind experiences personally reviewed by its deal experts around the globe. They have their finger on the pulse of outstanding travel, entertainment, and lifestyle experiences, and work in partnership with more than 5,000 top travel suppliers— their long-standing relationships give Travelzoo members access to irresistible deals.
While it does cost companies money to have their deals listed on Travelzoo, a series of quality standards are applied to every deal, which means that no amount of money ensures that a deal will be published.

The Association of Group Travel Organisers is the UK’s largest independent, professional membership organisation supporting and representing the interests of individuals who organise travel for groups. Associate membership is available to destinations, visitor attractions and travel trade suppliers that provide services for group travel. The AGTO website and quarterly AGTO Magazine keep members up to date with latest developments in group travel. Six regional Branches provide networking opportunities. AGTO currently has around 400 GTO members and 250 Associate members.

Say hello to ease at sea. Our purpose is simple: we want to inspire every guest to experience authentic cruising, effortlessly and sustainably. As Britain’s newest cruise line, we’ve blended tradition and innovation for a truly timeless cruise experience that still makes you feel right at home.
We are passionate about protecting our oceans and destinations, which is why our ships comply with the highest industry emission standards and is why there is no single-use plastic on board. Our ship Ambience is IMO Tier III compliant, making it possible for her to sail to the most environmentally protected areas around the world. Join us on our journey to a more sustainable industry.Along the way, you will receive the warmest of welcomes from our Ambassador community as you sail upon the friendliest ships afloat. We’ve curated an atmosphere that encourages guests to form long-lasting friendships with both fellow guests and the crew themselves, making uncovering global treasures all the more enjoyable. There really is something for everyone on board an Ambassador cruise.

ABTOI is a travel industry association of UK tour operators to Italy with over 65 travel companies in the UK to help you plan the best Italian holiday or celebration in Italy. Italy is a glorious holiday destination with its many wonderful regions and diverse terrains. It can provide endless fantastic experiences for everyone, whether city breaks, villa rentals, rail holidays, tailor made itineraries, mountain adventure, small group escorted tours, cycling, walking, gastronomic holidays and much more.
Working with an ABTOI member means expert advice and specialist help to ensure you have the very best dream holiday that also suits your budget.

World of Cruising is part of Real Response Media Ltd and is the UK’s number one magazine dedicated to cruising holidays. It’s also the UK’s biggest cruise research and search website allowing customers to get advice, inspiration & recommendation and choose from over 35,000 cruises from the top UK and international cruise lines and travel agents. Dedicated to supporting all cruisers World of Cruising takes an inclusive marketing approach putting customers front and centre of all decisions taken ensuring that the site can be easily used and accessed by all.

Travel Department are Europe’s leading escorted tour and guided group holiday provider with nearly 30 years’ of experience curating beautiful and inspirational itineraries to worldwide destinations, all accompanied by expert local guides.
They offer a wide range of guided group holidays from City Breaks to Sun Destinations to River Cruises and have a wide range of Solo tours. They also offer a range of active and adventure holidays (including Walking, Yoga and Photography holidays) through their sister brand, TD active Holidays.
With multiple departure airports across the UK, Travel Department’s escorted holidays typically include flights, accommodation, transfers and guided tours.

Vintage Travel have over 30 years’ heritage, offering a very personal tailored service with a handpicked range of properties ranging from authentic, historic houses in rural areas to contemporary homes close to beaches; from cottage hideaways for a honeymoon to villas large enough for several families or a group of friends on holiday together. All properties have been visited by our staff, who can offer an in-depth insight into both the property and the local area.

Spain | Balearics | Lanzarote| Portugal | France | Italy | Croatia | Greece| Turkey | Cyprus

Every journey tells a story. When we envision the perfect vacation, we see great hotels, amazing food, incredible sightseeing, and above all, we imagine creating memories galore! On a Globus fully escorted tour, a professional handle all the details, logistics and scheduling. We help you experience a world beyond your expectations. Choose from our award-winning vacations on virtually every continent with local favourites and off-the-beaten-path experiences only Globus can share.
Globus has been showing travellers the world for over 90 years and knows what makes for a rewarding vacation - from top-notch transportation to VIP access at the iconic sights. We put guest needs first with the most experienced Cruise Directors, and Local Hosts® as well as 50 offices around the world.

Turning travel dreams into reality. Part of the Globus family, Cosmos offers savvy, value-minded travellers the most affordable travel packages in the world's most captivating places. No other travel company matches our expertise, on-trip experiences - with a great mix of included excursions and free time - and value. That’s because we know why you travel. We know you’d rather have an extra day exploring than a fancy chocolate on your pillow. With Cosmos you’ll enjoy VIP inclusions and world-class experiences at budget-friendly prices.
Globus has been showing travellers the world for over 90 years and knows what makes for a rewarding vacation - from top-notch transportation to VIP access at the iconic sights. We put guest needs first with the most experienced Cruise Directors, and Local Hosts® as well as 50 offices around the world.

River cruising from a unique point of view. Part of the Globus family, Avalon Waterways has redefined cruising by going against the current and away from the ordinary. Delivering unparalleled experiences and boundless exploration, aboard Avalon’s elegant and innovative ships, travellers see the world's villages, vineyards, and vibrant cities from the perspective of its legendary waterways. With the inclusion of award-winning land programs led by expert local guides at port, Avalon travellers are immersed in their destinations.
Globus has been showing travellers the world for over 90 years and knows what makes for a rewarding vacation - from top-notch transportation to VIP access at the iconic sights. We put guest needs first with the most experienced Cruise Directors, and Local Hosts® as well as 50 offices around the world.

Rest Less is a digital community and advocate for people in their 50s, 60s and beyond with more than 850K registered members across the UK. It offers content, guidance and resources on a range of topics spanning Work and Careers, Learning, Money and Pensions, Health, Hobbies and Activities, Social Connections, Relationships and more.

What sets Radio Experts apart is the breadth of our experience, the depth of our capabilities and the flexibility of our approach. We combine market intelligence with trading agility, audience analysis with creative thinking to deliver effective, impactful radio campaigns.
Whether you are considering airtime, promotions, sponsorships or production.Whether the brief is for a launch, sales, branding, reactive, response or tactical campaign...Or whether you just need some good advice on which route to take. From meticulous targeting through to full post-campaign analysis, at Radio Experts, your challenge becomes our challenge.

Unbiased is an online service which connects individuals with trusted and impartial financial advisers. Since its launch in 2009, it has helped more than 10 million consumers who can choose from 27,000 financial professionals featured on the platform. The service is free to consumers, while advisers pay a fee for every enquiry successfully accepted. Founder Karen Barrett, whose career background is in the financial sector, came up with the idea after one of her children became critically ill and she found herself totally unprepared, financially. Unbiased was recently included in private bank JP Morgan’s Top 200 Female-Powered businesses, ranking 19th.

Senior Response Ltd. Is one of the UK’s first and only Client Contact Management Service dedicated to the over-50s market. Currently 58% of our staff are over 50, with 17% above the retirement age. This dynamic we find enables our teams to build trust, show empathy, and have quality conversations with our client’s customers.Trading since 2001, and based in Solihull West Midlands, we manage client contact communication, by phone, SMS, email, and post on behalf of our clients.
Our team of enthusiastic and mature agents remains to this day, the foundation of our business. Nearly 20% of our staff have been with us for over a decade with an average tenure across the business of 6 years. We are FCA regulated for products and services.

At Silver Travel Advisor, we understand the over 50s traveller better than anyone, and working with trusted partners and destinations is key to help build the right content for them. From coach holidays to cruise, to experiential travel and responsible tourism, our engaged community seeks to be inspired and educated. Working together, we can share your message and connect your business with this unique audience with a variety of opportunities including website content, email, print, social media and broadcast. We can always find a solution to engage and inspire. It’s just what we do!

Silversurfers was launched in 2014 offering the over 50s a safe, trusted, entertaining and friendly community. It is now the UK’s largest online community for the young-at-heart with over 1 million Facebook followers, 54,000 Instagram followers, and 335,000 website members. And we are continuing to grow rapidly.

Silversurfers shop has a wide variety of tailored products and Silversurfers Club+ is an exciting new addition where members can enjoy masterclasses delivered by our partner Goldster.

Silverpreneurs® is a vibrant business support programme and community for the over 50’s. Evidence shows that people over the age of 50 are more likely to succeed in setting up their own companies and with the power of the Silverpreneurs® experts and community behind you, you’ll be unstoppable. Life begins at 50 – come and join us!
Our 12 week business support takes new ventures through the key areas of business including strategy, finance and marketing. The programme is run through a mixture of group sessions, where you can find the support and shared experiences of people just like you, and 1-2-1 sessions, focusing specifically on launching or growing your business. All we ask is that you come to us with an idea, an open mind and drive to succeed!

Seafarer Sailing is a UK market leader in flotilla holidays, bareboat yachting and beach-based sailing. It increasingly caters for ‘silver’ customers who wish to learn new skills, enjoy a ‘soft adventure’ holiday and make like-minded friends, or enjoy multi-generational water or beach-based activity holidays. To this end, Seafarer runs a range of Royal Yachting Association dinghy and yachting courses in the warm waters of the Mediterranean, and also on the UK’s south coast. As Seafarer MD Chris Lorenzo says, ‘our older customers have increased leisure time and want to invest in their ability to stay young by staying active’.

We are proud to be an independent Nottingham based printer and mailing house specialising in print, postage and direct mail.

EDWPS is committed to helping companies achieve their print marketing goals by providing great value products, award winning customer service and consistently high quality outputs.

In addition to traditional printed channels we can offer specialist insight, options & solutions specifically designed for the Silver market and are happy to work alongside companies and their agencies to get the job done!

In 2000, Edgar Keehnen founded Grey Ocean AGEnSee in the Netherlands, a marketing agency for concept development, strategy development, research, consultancy and advertising for organisations targeting the mature consumer. He has been a speaker on the subject on various industry forums and for many companies in the Netherlands as well as in London, Copenhagen, Valencia, Paris, New Orleans, Washington D.C. and New York.

Edgar is (co-)author of various books on the subject of mature marketing, his most recent being Grey Ocean Strategy. In 2019 he started working on his PhD Hospitality Experience @ Elderlycare at Nyenrode Business University the Netherlands.

His favorite quote? “Life goes so fast so always eat your dessert first.”

Alfa Travel is part of the UK’s only Employee Owned Travel Group, and pride themselves on offering quality, value for money coach holidays to the finest resorts the UK and Ireland have to offer. With an extensive portfolio of 21 Leisureplex Hotels, all 3 AA star rated and their own large fleet of luxury Mercedes coaches, Alfa Travel really can provide the perfect holiday experience. Alfa Travel understand the requirements of their market, and take the hassle out of holidays with a wide range of handy, local pick up points, so customers can sit back, relax and enjoy the stunning vistas.