Member benefits

What is the Silver Marketing Association?

We are a friendly membership association for companies and individuals from all sectors, who have an interest and desire to connect with one another, and to reach & influence the mature market.

“The Silver Marketing Association is a great association to be part of, plus I have always found them very helpful and informative and have many connections that can really help any business”.  Lee Collett, Head of Marketing Alfa Travel.

“Silver Marketing is, without doubt, the best organisation we’ve joined in recent years. Their research, support, and invaluable events make a real impact. The annual summit is packed with practical, insightful information, and the entire team is friendly and accessible. An outstanding organisation we look forward to being part of for years to come”.   Andrew Telling, Creative Director, TV Ads Work

It was great becoming a part of the Silver Marketing fold this year and I genuinely enjoyed working with you and Anthea on our Sandals influencer trip – as well as being a part of the Silver Marketing Forum this summer. A real highlight of the year. Jenny Sowerby, Marketing Director, Unique Vacations & Sandals

Membership Benefits

• Being part of a trusted network of like-minded companies and individuals with a shared voice
• Free member in-person networking events: view past events and future events
• Introductions to other members, either through the member login or facilitated by one of our team
• Access to exclusive member resource area, including research, data, industry reports, presentations and videos
• Monthly Members’ newsletter – The Silver Bulletin
• Regular webinars, training sessions & masterclasses
• Priority access and discounted tickets to the annual  Silver Marketing Summit as well as exclusive access to the presentations and videos from the event
• Exclusive use of the Silver Marketing Association Member logo on your website and marketing collateral
• Shared subscriptions – create a login for every member of the marketing team
• The opportunity to apply for the ITV Backing Business Fund
• Complimentary access to the Experian data platform and consultation
• Free standard access to JICMail
• Free website accessibility audit and recommendations
• Free video audit, social media audit, PR consultation
• Access to Government through our attendance at the Genesis Initiative and Bank of England meetings to raise issues on your behalf
• Complimentary access to our HR Helpline
• Exclusive Business Review offer from Mash Marketing

….. and more!

Additional benefits

• Company or individual profile on the Silver Marketing Association website Members’ pages
• Opportunity to contribute article to the Silver Blog and to promote your own reports and publications to other members

By becoming a member of the Association, you will be endorsing our guiding principles to promote best practice marketing to older people

Membership Levels

Membership costs are for a 12 month period and thereafter annually renewable. VAT is charged in addition where applicable for UK members.

Company

Start-up Company Membership, 1-3 employees: £165 per year (for first two years of operation)

Small Company Membership, up to 10 employees: £325 per year

Medium Company Membership, 11-49 employees: £435 per year

Large Company Membership, 50-99 employees: £545 per year

Very large Company Membership, 100+ employees: £655 per year

Charity

Charity Membership: £265 per year

Individual

Individual Membership:  £105 per year

Ideal for research students, writers or academics

Become a member today!

What our members say:

We at Bluesoup are delighted to become members of The Silver Marketing Association. Marketing to a more mature demographic is one of our specialities, so having their knowledge and experience will only enhance our insights going forward. Their dedicated specialist knowledge ensures that our business stays ahead of the curve in an ever-evolving mature landscape. With a deep understanding of their needs, behaviours, and preferences, this expert community will continually help us push the boundaries, explore innovative strategies and emerging trends that resonate with this audience. By leveraging The Silver Marketing Association and their wider communities expertise, we can confidently connect with an older audience in a way that is meaningful, human, relevant, engaging, unpatronising and ultimately it will help us and our clients gain better results for their brands. We’re looking forward to a bright future together!

Steve Tricker  Creative Director | Bluesoup