What is the Silver Marketing Association?

We are a membership association for companies and individuals from all sectors, who have an interest and desire to reach & influence the mature market.

Membership Benefits

  • Being part of a trusted network of like-minded companies and individuals
  • Members’ only access to research, data, policy, industry reports and white papers
  • Monthly Members’ newsletter – The Silver Bulletin
  • Free webinars  – our popular marketing webinar and employment webinar  took place earlier this year with more events planned
  • Discounted tickets to the Silver Marketing Summit in June
  • Exclusive use of the Silver Marketing Association Member logo on your website and marketing collateral
  • Complimentary access to the Experian data platform and consultation
  • Complimentary access to our HR Helpline

Additional benefits

  • Company or individual profile on the Silver Marketing Association website Members’ pages
  • Opportunity to contribute article to the Silver Blog and to promote your own reports and publications to other members

By becoming a member of the Association, you will be following our guiding principles to promote best practice marketing to older people

Membership Levels

Membership costs are for a 12 month period and thereafter annually renewable.


Small Company Membership, up to 10 employees : £295 per year

Medium Company Membership, 11-50 employees: £395 per year

Large Company Membership, over 50 employees: £495 per year


Charity Membership: £245 per year


Individual Membership:  £95 per year

Ideal for research students, writers or academics


Become a Member

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Annual Summit

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Company Members

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Individual Members

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