What is the Silver Marketing Association?

We are a membership association for companies and individuals from all sectors, who have an interest and desire to connect with one another, and to reach & influence the mature market.

“The Silver Marketing Association is a great association to be part of, plus I have always found them very helpful and informative and have many connections that can really help any business”.  Lee Collett, Head of Marketing Alfa Travel.

Membership Benefits

  • Being part of a trusted network of like-minded companies and individuals with a shared voice
  • Access to exclusive member resource area, including research, data, industry reports, presentations and videos
  • Monthly Members’ newsletter – The Silver Bulletin
  • Regular webinars, training sessions & masterclasses
  • Priority access and discounted tickets to the annual  Silver Marketing Summit as well as exclusive access to the presentations and videos from the event
  • Free member in-person networking events 3 times a year
  • Exclusive use of the Silver Marketing Association Member logo on your website and marketing collateral
  • The opportunity to apply for the ITV Backing Business Fund
  • Complimentary access to the Experian data platform and consultation
  • Free standard access to JICMail
  • Free website accessibility audit and recommendations
  • Free video audit
  • Access to Government through our attendance at the Genesis Initiative and Bank of England meetings to raise issues on your behalf
  • Complimentary access to our HR Helpline
  • Exclusive Business Review offer from Mash Marketing

….. and more!

Additional benefits

    • Company or individual profile on the Silver Marketing Association website Members’ pages
    • Opportunity to contribute article to the Silver Blog and to promote your own reports and publications to other members

    By becoming a member of the Association, you will be endorsing our guiding principles to promote best practice marketing to older people

    Membership Levels

    Membership costs are for a 12 month period and thereafter annually renewable. VAT is charged in addition where applicable.


    Small Company Membership, up to 10 employees : £295 per year

    Medium Company Membership, 11-49 employees: £395 per year

    Large Company Membership, 50-99 employees: £495 per year

    Very large Company Membership, 100+ employees: £595 per year


    Charity Membership: £245 per year


    Individual Membership:  £95 per year

    Ideal for research students, writers or academics

    Become a member today!

    Become a Member

    Annual Summit

    Company Members

    Individual Members