We are delighted to announce that ITV and Silver Marketing Association have teamed up to help Silver Marketing Members tap into a valuable, but often underserved market, in two ways:
1. Promoting joint research from ITV and System1 called Wise Up!, your guidebook for making ads with greater appeal to over-55s.
2. Launching a significant new fund to give new and lapsed TV brands, aiming to engage over-55s, the opportunity to test and scale TV advertising to grow their business.

ITV Backing Business Fund

At ITV our mission is to entertain and connect with millions of people globally, reflecting and shaping culture with brilliant content and creativity. We are home to the most watched programmes across live sport and entertainment shows, the most talked-about dramas, and the UK’s fastest growing, free-to-access streaming service ITVX, which has 38m registered users. We offer advertisers of all shapes and sizes the opportunity to scale up and partner with us, delivering both mass reach and addressable advertising solutions and proven return on investment. We play a valuable part in the cultural moments that bring mainstream modern Britain together and aim to shape culture for good, spearheaded by our Britain Get Talking campaign.


At Channel 4, we’re more than a public service broadcaster, we’re a unique and distinctive part of life in the UK. Channel 4 is free-to-air and freely available to all of the UK. We have the UK’s biggest free streaming service, All 4, plus a network of 12 television channels. Since Channel 4 was created in 1982, it has been at the centre of national conversations and a catalyst for the creation of a world-beating production sector in the UK. Our purpose is to create change through entertainment. We do this by representing unheard voices, challenging with purpose and reinventing entertainment. Our unique model – commercially-funded but publicly-owned – means that we’re able to offer independent and distinctive, universal content reflecting the interests of different communities across the UK.

Channel 4

Mail Metro Media is the advertising home of some of the UK’s most engaged news brands: Daily Mail, The Mail on Sunday, MailOnline, Metro, Metro.co.uk, i newspaper, inews.co.uk and The Telegraph (print products).
The team provides a single point of contact across print, digital and apps, allowing advertisers easy access to the millions of consumers who engage with our brands every day.