ROAR forward, in partnership with Hearst and based in New York City, provides business intelligence on the significance of the growing 50+ population – their behaviors and attitudes, along with a new study and recommended tactics to connect with them.

Offerings include the ROAR Report and Bulletins; C-Suite Leadership Roundtables; New Longevity insights; and more to reach the "Re-Imagineers," the segment of the 50+ population that is re-imagining the second half of life.

The founder is Michael Clinton, a best-selling author, new longevity expert, thought leader and keynote speaker on the changing face of what it means to live longer. A former president and publishing director of Hearst Magazines, he now serves as the special media advisor to the Hearst Corporation's CEO.


Published by our International Partners, ROARforward, The ROAR Report is the essential business intelligence newsletter focusing on the premier segment of the 50+ marketplace Re-Imagineers. This educated and professional segment is redefining their later life chapters by refiring their lives rather than retiring. The ROAR Report’s original content, trend analysis, and expert insights is the one-stop-shop for the information you need to understand and effectively communicate with one of the world’s most important cohorts–the 50+ Re-Imagineer.

The Roar Report

The Silver Marketing Association is delighted to be a media partner with, host of the SilverEco & Ageing Well International Festival to be held in September at the Palais des Festivals in Cannes. SilverNight / SilverEco Awards and now the SilverEco & Ageing Well International Festival has been the meeting place for players in Silver Economy and demographic transition for 16 years. Within the Festival are organised 6 International Summits : Nursing Homes Summit, Living at Home Summit, Yes We Care Summit, Silver Citizens Summit, SilverTech Summit and Healthy Ageing Summit. All of them meet to exchange ideas on ageing well, demographic transition, the elderly and intergenerational issues by sharing best practices, their offers and services, their feedback, and discovering new talents and innovative solutions. On the program: Expo Forum, Business Meetings, Round Tables... and SilverNight, the Great Gala SilverEco Awards Ceremony. To register and participate in the Festival, complete the online form below.


Since 2006, Seniosphère Conseil has been the French leader as a strategy and marketing consultancy for the fast-growing market of seniors over 50. Our distinct expertise is built on a deep quantitative and qualitative understanding of seniors of all ages, the identification of new senior trends worldwide, and 18 years of consulting both in France and internationally, with leaders in banking, insurance, consumer goods, retail, health, and technology sectors.
We guide our clients in assessing demographic impacts, identifying market opportunities, and developing successful new strategies, as well as in the design and marketing of new products or services. Seniosphère Conseil turns the challenges of demographic aging into growth opportunities.