ABF Pictures and REIGN held a session at Everyman Manchester exploring how brands can get on TV. The event challenged the assumption that TV advertising is too expensive, too complex or simply “not for your kind of brand”, showing how some of today’s fastest-growing brands are using TV differently and how accessible and effective the channel can be.
The session also explored the major opportunity presented by the modern 50+ audience – one of the most valuable yet least accurately represented groups in advertising today.
The relaxed breakfast session broke down what TV advertising looks like in 2026, without the jargon, myths or intimidation, with insights from the people behind the ideas, media and results, alongside perspectives from ITV, Channel 4 and Sky.
