The Silver Marketing Association Summit

The Cavendish Centre, London W1

Headline Sponsors


The 2022 Silver Marketing Summit established itself as Europe’s leading conference focused on the “silver” market – offering marketers the opportunity to enjoy a full day of expert speakers and networking sessions. This is a must-attend event for those wanting to tap into this increasingly important sector.

The next summit will take place on Tuesday 27th June 2023 at the Cavendish Centre, London W1 and is sponsored by Saga Exceptional.  Early Bird tickets are now available. Book here

For the full 2022 Summit agenda, click here 
For more information about our 2022 speakers click here
For the 2022 Summit presentations (member access only) click here
For the 2022 Summit livestream video sessions (member access only) click here
For a delegate review of the 2022 Summit click here
Included for delegates attending the in 2023 person event:
  • Full conference from 09:00 – 17:00 with networking throughout the day
  • Light breakfast & buffet lunch (sponsored in 2022 by Global)
  • Mid-morning & afternoon tea/coffee 

Benefits of attending the in person event
  • Learn best practice for over-50s marketing.
  • Hear real-life industry case studies focusing on key issues.
  • Leave with a fuller understanding of the market and the opportunity it represents.
  • Learn how to effectively communicate with this demographic.
  • Network and learn from peers who are maximising the same opportunities whilst facing the same issues.
Who should attend?

Organisations involved in selling to the over-50s, or those looking to broaden their market into this demographic.  The conference is designed for established companies, challenger brands and start-ups, including the following teams:

  • Directors, CEOs and senior managers
  • Marketing and sales
  • Customer insight and strategy
  • Research and development

As well as students, academics or anyone interested in learning more about the silver market. The day’s agenda was packed with industry expert presentation providing invaluable data and insight about marketing to the over-50s. Plus networking opportunities as well as an informative panel discussion and Q&A.

Our headline sponsors in 2022 were Mail Metro Media, the advertising home of some of the UK’s most engaged news brands: Daily Mail, The Mail on Sunday, MailOnline, Metro,, i newspaper, and The Telegraph (print products). The team provides a single point of contact across print, digital and apps, allowing advertisers easy access to the millions of consumers who engage with their brands every day.

Book your 2023 early bird ticket now

Delegate reviews:

“It was a great conference and the speakers were excellent”.

Stephen Mills, General Manager, UK | Travel Department

“What a fantastic day – I think everyone was buzzing with the amazing content and the opportunity to finally meet again in person – enormous thanks”.

Aideen Clarke,  Sales Manager, Rest Less

Great speakers, great venue, great atmosphere“.

Kate Morgan , Head of Content & Creative, Unbiased

Esme Fenner, Marketing Manager, Mail Media Marketing

Gary Hall, Managing Director, Gary Hall Associates

Chris Simmonds, Marketing Director, JG Travel Group

Photographs by Steve Dunlop