We were delighted to welcome a stellar line-up of speakers for the Silver Marketing Summit. All are experts in their field and shared marketing insights and information with the audience.

How to satisfy the ageing consumer

Lisa is Saga’s Chief Insight Officer and Chief Executive of its own wholly owned insight agency, the Big Window. Lisa joined the Saga Executive Leadership Team in 2022 to drive its vision of knowing their customers, and what it means to get older, better than anyone else. Prior to Saga, Lisa owned and led insight agencies for over 20 years and is a multi-award-winning and published speaker on ageing consumers together with how they behave and respond. Over the last 10 years, Lisa has focused her attention on the ageing population and, in particular, the ageing consumer mind. She is regarded as a leader in the field of what it means to age as a consumer, what needs are spawned by this, and how to best satisfy those needs with products and services.

Who wants to live forever?

Adam Greenwood – CEO Greenwood Campbell
Adam started in tech way back in 2006, founded the award-winning digital agency, Greenwood Campbell in 2009 and since then has been on a continuous tech-pilgrimage to best understand how technology affects brands and consumers alike. Adam has spoken all over the world about AI, social media, algorithms, data abundance, privacy, bio-technology and the future, as well as giving a TED talk about the echo chamber.

Who wants to live forever?

Colum Lowe - Director, Design Age Institute
Colum is a senior design leader with a significant track record of developing inclusive products and services in the private, public and charitable sectors. He has worked closely throughout his career with marginalised user groups, including those with age-related physical and mental frailty. He holds an MBA in Design Management and originally trained as a product designer at Chelsea School of Art.

Who wants to live forever?

Tina Woods – Founder of the Healthy Longevity Mission
Tina Woods is a mission-driven social entrepreneur and founder and CEO of Collider Health. She is the Healthy Longevity Champion for the National Innovation Centre for Ageing, aiming to accelerate ageing intelligence to ensure better health, ageing and wellbeing in the UK and globally.

The Agency View

Rik Moore, Managing Partner of Strategy, The Kite Factory
Rik has a lead role in supporting the agency’s growth agenda and plays a key part in developing The Kite Factory’s partnerships; from how they work with media owners to creating new relationships with specialist agencies to extend The Kite Factory’s current offering for clients. Renowned for his inventive approach to planning, Rik strives for original and strategically innovative campaign ideas, and his passion and enthusiasm for his craft shines through in his work.

Crossing the Channels

Steve Dunne - CEO of Digital Drums
Steve consults for a range of travel companies and associations and moderates many industry conferences and seminars. He is a fellow of the PRCA, the World’s largest communications body and is a Travel Weekly columnist, writing regularly on marketing in the travel sector. He is a holder of the Chartered Institute of Marketing Lifetime Achievement Award (Travel and Tourism). He has managed three major PR and marketing consultancies and was one of the founders, and managing director, of the UKs largest travel and tourism PR and marketing consultancy, Brighter Group, later becoming executive chairman before its sale to Finn Partners in 2018.